NBA and Samsung waste no time marketing the new Galaxy line (with LeBron)
We knew going into last night that Samsung and the NBA had entered into a new $100 million three-year deal which would have Samsung supplying the NBA with TVs and tablets for courtside use. Of course, we knew that the deal wouldn't be stopping there, and the NBA wasted no time in proving us right by flashing the Galaxy Gear.
It was just 7 minutes into the first NBA Pregame on TNT before last night's game between the Bulls and the Heat when Ernie Johnson, with absolutely no subtlety at all, showed off the Samsung Galaxy Gear on his wrist (as you can see in the title image) and received quite a bit of praise on it from both Shaquille O'Neal and Kenny Smith. To our amusement, Charles Barkley refused to participate in the marketing stunt.
Of course, that wasn't the end of the marketing blitz by Samsung, it was just the beginning, because during the first quarter of the game, Samsung aired a commercial starring none other than LeBron James and the Miami Heat (or at least Chris Bosh, Mario Chalmers, Birdman, and coach Spoelstra). During the commercial, LeBron watches game film with coach Spo and draws up a play on his Galaxy Note 10.1, he takes a picture on his Galaxy Gear after playing a game of dominoes, shows off all the colors of the Gear when getting dressed, takes selfies on a Note 3, gets some golf swing advise from Kevin Hart using the Note 3 for a demo, and all of that only gets us to halfway through the 2-minute long spot.
Samsung is definitely going hard on marketing as usual.