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NBA and Samsung waste no time marketing the new Galaxy line (with LeBron)

Posted: , by Michael H.

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NBA and Samsung waste no time marketing the new Galaxy line (with LeBron)
We knew going into last night that Samsung and the NBA had entered into a new $100 million three-year deal which would have Samsung supplying the NBA with TVs and tablets for courtside use. Of course, we knew that the deal wouldn't be stopping there, and the NBA wasted no time in proving us right by flashing the Galaxy Gear.

It was just 7 minutes into the first NBA Pregame on TNT before last night's game between the Bulls and the Heat when Ernie Johnson, with absolutely no subtlety at all, showed off the Samsung Galaxy Gear on his wrist (as you can see in the title image) and received quite a bit of praise on it from both Shaquille O'Neal and Kenny Smith. To our amusement, Charles Barkley refused to participate in the marketing stunt. 

Of course, that wasn't the end of the marketing blitz by Samsung, it was just the beginning, because during the first quarter of the game, Samsung aired a commercial starring none other than LeBron James and the Miami Heat (or at least Chris Bosh, Mario Chalmers, Birdman, and coach Spoelstra). During the commercial, LeBron watches game film with coach Spo and draws up a play on his Galaxy Note 10.1, he takes a picture on his Galaxy Gear after playing a game of dominoes, shows off all the colors of the Gear when getting dressed, takes selfies on a Note 3, gets some golf swing advise from Kevin Hart using the Note 3 for a demo, and all of that only gets us to halfway through the 2-minute long spot. 

Samsung is definitely going hard on marketing as usual. 


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posted on 30 Oct 2013, 10:54 3

1. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


He then signed a contract with Apple and handled the transition in the worst way possible.

posted on 30 Oct 2013, 10:55 4

2. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


*Not an Apple bash. Anyone from Cleveland will get this reference.

posted on 30 Oct 2013, 11:52 3

6. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


He's taking his talents to South Korea.

posted on 30 Oct 2013, 11:32 3

4. felisberto (Posts: 32; Member since: 11 Feb 2013)


Apple is too greedy to endorse anyone.

posted on 30 Oct 2013, 11:59 1

9. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


Yep like Samuel L. Jackson and Martin Sorcezee (spell check someone). Yeah they're too greedy.

posted on 30 Oct 2013, 12:11 1

10. Chris_Bakke (Posts: 200; Member since: 23 Jan 2013)


Scorsese

posted on 30 Oct 2013, 13:02

16. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


Thank u +1

posted on 30 Oct 2013, 12:37

14. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


... i can't even begin to put together the words to describe how wrong you are felis.

posted on 30 Oct 2013, 11:16 1

3. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


Yeah the bulls sure got a piece of that marketing last night.

posted on 30 Oct 2013, 11:37

5. makio9 (Posts: 47; Member since: 23 Jul 2012)


Somebody explain to me why Lebron features himself in advertisements...doesn't he have enough money?

posted on 30 Oct 2013, 11:56

7. HouTexan (Posts: 306; Member since: 08 Jan 2012)


Um, that's what happens when you're the best basketball player in the world right now.

posted on 30 Oct 2013, 11:58 3

8. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


Tell him that one more time. Doesn't he have enough money, dude did you really post that?

posted on 30 Oct 2013, 12:11 1

11. HouTexan (Posts: 306; Member since: 08 Jan 2012)


I don't even know why he would even consider asking that Smh

posted on 30 Oct 2013, 13:15 1

17. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


Exactly man. If he's a hot commodity, and he is...make that money. +1

posted on 30 Oct 2013, 12:21

12. Daftama (Posts: 563; Member since: 03 Nov 2012)


Doesn't bill gate have enough money

posted on 30 Oct 2013, 13:32

20. a_merryman (Posts: 643; Member since: 14 Dec 2011)


I think after Bill Gates hit the 100 billion mark, he realized he had more than enough money and was like "Soooo.....what can I do with this now? Maybe I'll try to cure malaria or something for starters."

posted on 30 Oct 2013, 18:19

23. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Yup cure malaria by buying shares of Monsanto ...

posted on 31 Oct 2013, 04:42

25. makio9 (Posts: 47; Member since: 23 Jul 2012)


Stupid yanks....the point I'm trying ot make is why would anybody waste their time in advertising when they already have enough money.

posted on 31 Oct 2013, 04:50

26. makio9 (Posts: 47; Member since: 23 Jul 2012)


Bill gates features for his own company. That is in no way related to Lebron in a Samsung commercial.

Moreover, Samsung is doing nothing to increase Lebrons own 'brand'.

And yes, I did and continue to still ask that. Must be an American thing.

posted on 31 Oct 2013, 04:58

27. makio9 (Posts: 47; Member since: 23 Jul 2012)


If there is anybody over the age of 18 and not a complete moron, by all means, I'll attempt to listen to a rebuttal that doesn't include "because that's what you do when you're a hot commodity" and anything related to Bill Gates.

posted on 30 Oct 2013, 12:35 1

13. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


So If someone offered a contract for millions of dollars to wear a watch and make a commercial you wouldn't do it?

I don't care how much money you have, its hard to say no to that.

posted on 30 Oct 2013, 12:51 2

15. quakan (Posts: 1160; Member since: 02 Mar 2011)


If I called you and said,"Hey can I give you more money to star in a 30 second commercial?", how would you respond?

posted on 30 Oct 2013, 17:24

22. darkkjedii (Posts: 10573; Member since: 05 Feb 2011)


I'd be like nope, I have enough money. Go give it to Kobe lol.

posted on 30 Oct 2013, 13:17

18. stealthd (Posts: 932; Member since: 12 Jun 2011)


I don't think you understand the ego of wealthy Americans. There is no "enough". There is always more.

posted on 30 Oct 2013, 13:25

19. willard12 (Posts: 737; Member since: 04 Jul 2012)


Why does Tim Cook keep selling iphones and ipads....doesn't he have enough money?

posted on 30 Oct 2013, 13:34 1

21. giani (Posts: 269; Member since: 13 Nov 2012)


He must be getting paid a fortune to wear that hideous thing.

posted on 30 Oct 2013, 20:15

24. biagnosis (Posts: 18; Member since: 19 Nov 2012)


1:28 He just did the crab step, in short he "travelled" lol

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