So just how does this program work? Each Motorola employee is given a personal URL that they share with someone who wants a discount. On the website, the device buyer fills out a form which sends an email automatically to your new best friend from Motorola. The Motorola employee then takes the information and sends you back a promo code that you can use to get the discounted price. "Friends with Moto" is available for the Moto X and Moto G only, and only on phones ordered online from the Motorola website. Carrier branded models are not included.
So when your parents told you that it isn't what you know, it's who you know, they were 100% right. Just keep in mind that handing out the discount is completely left up to the discretion of your new best friend, that new pal of yours who works at Motorola.