Morgan Stanley holding off on updating its enterprise to BlackBerry 10
The bank apparently has a reputation of following a methodical upgrade plan for its business class services used by employees. However, according to two sources with the company, a decision has been made to hold off on upgrading its user base to new BlackBerry 10 due to the aforementioned reservations.
Instead, Morgan Stanley will maintain its BlackBerry OS 7 based architecture (presumably BES) while it waits to see what might happen to the tech darling to the north. BlackBerry had no specific response to the news, but reiterated its commitment to its customers and shareholders.
While Morgan Stanley is not the largest BlackBerry client, it does run the world’s largest brokerage and word of this development is all but guaranteed to generate a ripple effect across the business landscape.
1. Hammerfest (Posts: 370; Member since: 12 May 2012)
There was a really bad movie that had aspects of issues that occur like this (the ripple effect), I think it was called Branded or something like that (had to be drunk to watch it), pretty accurate in its thought process for Brands and how the smallest notions can have huge damaging effect's.
Needless to say, I actually played with the BB10 phone in store, and while I like it hands over fist VS the previous BB release's... they shoulda just gone Android and built out the BB Framework to overlay the system (not in the bad UI sense like... sense... and touch wiz and BLUR, but the comm's).
3. Napalm_3nema (Posts: 1389; Member since: 14 Jun 2013)
Yep, it was Branded. I thought it was pretty funny, and very topical.
2. Droid_X_Doug (Posts: 5977; Member since: 22 Dec 2010)
Companies (and government agencies) generally want to know their partners (whether IT or e-mail or whatever they are going to be relying on for mission-critical functions) are going to be around for at least 10 years. BB may not be around in 3 years. 3 years is not going to cut it for someone considering deploying a mission-critical solution.
4. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)
Blackberry just close the doors. I cannot wait until your garbage product dies already
5. -box- (Posts: 3932; Member since: 04 Jan 2012)
Microsoft is probably courting the hell out of everyone who's used BB for enterprise work lately. "Oh, you want your phones to seamlessly integrate with your computers ? Here ya go!"