The first retailer to test out ShopBeacon will be Macy's. The retailer, known in the states for its Thanksgiving's Day Parade, will install the iBeacon technology in two stores, one in NYC’s Herald Square and the other in San Francisco’s Union Square. The shopper must have an iPhone that has Bluetooth LE and the Shopkick app. The retailers must buy the iBeacon equipment for $40 a pop and place it on the wall or a flat surface.
Not only will Shopkick send out deals and information about products, it will also allow users to make a mobile payment for any purchase made, without having to tap on a terminal inside the store. The service, which can be set up to automatically turn on the shopper's Shopkick app when he or she enters a participating store, is now running as a closed beta at Macy's and will open to all Shopkick users within weeks.
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source: Shopkick, GigaOM via Pocketlint