Kantar: Apple's iPhone is losing market share in the US, Europe, and China
The biggest market share losses for iOS occurred in China, where the iPhone maker is estimated to have lost 3.2 market share points. In the same market, Android went up 3.4 points to 76.4%. Kantar estimates that this is the first time since August 2014 when Apple loses market share in China's smartphone market.
On its home turf, the iPhone lost 0.5 points year-over-year and is estimated to have accounted for 38.3 of all smartphone sales in the US during the time period. Windows lost 2.2 points while Google's Android gained 3.3 points and accounts for 58.9% of US smartphone sales.
In Europe's five largest markets (Germany, the UK, France, Italy, and Spain), the iPhone series lost 1.8 market share points. In these markets, Windows lost 4.2 points while Android gained an impressive 6.7 points.
In summary, Kantar's report shows that Android is gaining market share at the expense of Apple's iOS and Microsoft's Windows Phone. For more details, make sure to check out the source link below.
source: Kantar
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