Jony Ive talks about design theft, and much more, in U.K. interview
Ive talked about how he and the late Steve Jobs would put the utmost care into parts of a device that the public would never see. "It didn't make any difference functionally," said Ive. "We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure."
While Ive would not reveal whether Apple is working on the rumored Apple iWatch, his response to a question about the wearable practically was anything but a flat denial. "Obviously I'm not going to talk about it, it's a game of chess, isn't it," he said. He also talked about the intimate relationship that buyers of Apple products have with their purchase. He considers those who wait in line for Apple's latest models to be demonstrating "against thoughtlessness and carelessness."
Don't forget that Ive took his design deeper into the workings of the Apple iPhone when iOS 7 was released. He replaced Scott Forstall, former iOS chief, whose refusal to take written responsibility for the failed Apple Maps debut led to his "removal" from Apple. Ive went with flatter, more pastel colors and remove the skeuomorphic icons beloved by Steve Jobs and Forstall.
Even though design is Jony Ive's job, he says that everyone he works with at Apple has great respect for how a product is made. "Objects and their manufacture are inseparable. You understand a product if you understand how it's made." Speaking of which, he once took apart his iPhone and put it back together, just to prove that he could do it.
source: TheSundayTimes (SubscriptionReq'd) via 9to5Mac, CNET
1. Duketytz (Posts: 412; Member since: 28 Nov 2013)
Makes sense since he is always surrounded by Apple products.
10. Feanor (Posts: 295; Member since: 20 Jun 2012)
Yes, but this interview is a bit of a product placement. I also work in this field and I'm telling you that Apple has similar stringent cost control with other OEMs and they definitely don't waste their time on taking care about the nice looks of invisible components "just out of motherly care" as Ive tries to convince us.
24. Finalflash (Posts: 1594; Member since: 23 Jul 2013)
Truth be told he said Jobs cared, which is why we don't see that any more.
4. StraightEdgeNexus (Posts: 3080; Member since: 14 Feb 2014)
Lol ios 7 is a pain for my eyes to watch
12. Sauce (unregistered)
Like your comments. Time for some Advil.
19. nestea (unregistered)
26. Gsizzle (Posts: 34; Member since: 19 Aug 2013)
I am a avid android fan, but I don't agree with your statement. iOS 7 is more soothing then what your portraying it to be.
29. AntiFanBoyz (Posts: 76; Member since: 30 Nov 2013)
Are you kidding? The iconography is the worst out there at the monent. The neonish green of the phone, messages, and FaceTime apps is atrocious... it literally hurts my eyes if I have the brightness above 50%. The dialer is awesome, the calculator is ugly as hell. It's a freakin' mess. There's about 20% where I prefer iOS7, otherwise I terribly miss the subtle elegance of iOS6.
6. guest (Posts: 91; Member since: 13 Jun 2012)
Speaking of design theft, I think the iPhone 4 is a little upset that the 5 just stole its shape, made it a little longer and then they tried to cover it up by using aluminum instead if glass.
8. Feanor (Posts: 295; Member since: 20 Jun 2012)
Speaking of design theft, the winning prototype that turned out to be the highly acclaimed iPhone 4 was inspired by Sony and it was Jobs' desire for his designers to think of how a Sony smartphone might look like (Sony had no market presence back then)?
Which makes sense seeing the current iPhone 4-like line up of current Xperias. They want to take credit back for the glass back they had used before.
7. alterecho (Posts: 1073; Member since: 23 Feb 2012)
"And while he might not mention Samsung by name"
I find many other vendors copying Apple (mainly in Laptops).
Samsung is done copying anyone. Which is why their product design has flatly been the same since Galaxy S3.
11. Feanor (Posts: 295; Member since: 20 Jun 2012)
I sadly agree. Samsung is indeed a copycat. Once they were done copying Apple (I would say actually that only the original Galaxy S was a real copy of the iPhone), they stopped making any noteworthy designs. They made a small effort with the GS2 but ever since then their design is a downward spiral.
13. joey_sfb (Posts: 2780; Member since: 29 Mar 2012)
Jony Ive talk as though he is the only person that know design. Open your eyes. The Macbook design has not been changed for the past 7 years.
The iPhone design also has very no change since iPhone 4. He always follow the same whiteroom video presentation every year.
Are this the signs of an creative person? He is overhyped just like most of Apple products.
15. Luuthian (Posts: 206; Member since: 09 Sep 2011)
And do any of those devices need a new design? Notice how absolutely fantastic they are as is? Notice how not just Apple but other vendors have barely changed the design of their devices in several years? Changing the color of the plastic or adding a larger screen does not count as a redesign. Virtually all phones for the past five years have been rectangles with screens at the front.
Given current technology, these devices aren't ever going to look much better or change distinctly. There simply isn't anything that requires a change. The tech might get better and the screen's might get clearler, but ergonomically there's only so many more design decisions you can make.
Apple makes great products and in terms of build quality they really don't require much more work. They've hit an apex, and I actually think they're doing themselves a better service by keeping their tech the way it is. What you, and most other people, are really asking for is a software change, and that will never happen given Apple's software philosophy.
18. joey_sfb (Posts: 2780; Member since: 29 Mar 2012)
The designer that don't need to think for the past 7 years. Lol!
Apple fans are quick to criticize others but fail to see the glaring flaws of Apple own products.
30. AntiFanBoyz (Posts: 76; Member since: 30 Nov 2013)
The Galaxy Note 3 is the best designed device I own, and I also own an iPhone 5.
35. InspectorGadget80 (Posts: 6263; Member since: 26 Mar 2011)
He's just jealous because of hard competition. he's nothing more than a arrogant idiot. And he stole the original design idea from SONY's prototype
16. Sniggly (Posts: 6819; Member since: 05 Dec 2009)
The guy is clearly full of himself.
I wonder why, if Apple cares so much about fine detail, was iOS 7 so horribly buggy at launch? Why does the 5s have a disconcerting rattling sound from the camera module when you shake it a little?
Yeah, Jony. Your company cares so much about the flawlessness of your products that you keep regurgitating the same basic design year after year, knowing that those customers who are "rebelling against thoughtlessness" obviously are rather thoughtless about the fact that they're buying the same damn thing for the seventh year running.
20. techperson211 (Posts: 532; Member since: 27 Feb 2014)
Poorly made objects? Is he referring to his iPhone ? And yet overpriced. Well your right about 1 thing is that you are ripping off consumer for your so called premium products.
21. Elfmonster (Posts: 44; Member since: 23 Dec 2013)
Haha. Quality Apple? My last three MacBooks had DVDRs that broke within two months, one MacBook arrived at my house with a faulty logic board, and each of them lost their screen brightness and original batteries faster than a firefly blows out. I used to be so rah-rah Apple, I convinced my Dad to switch to Apple. But I hate Apple these days. My most recent MacBook sits in the closet while I have converted everything to Android and cloud drives. No mas, Apple. And this lying guy, what a load comes out of his mouth.
22. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
Funny he talks about design theft when most of his work is a rip off of Braun designs:
33. PBXtech (Posts: 970; Member since: 21 Oct 2013)
Interesting perspective on how much copying really goes on in the mobile world. For Apple to sue anyone just shows what a hypocrite they really are.
23. alrightihatepickingusernames (Posts: 333; Member since: 29 Dec 2013)
"against thoughtlessness and carelessness."
We both know that's BS Jony, they're there because most of the time they don't think, or care about other options.
32. EclipseGSX (Posts: 1579; Member since: 18 Oct 2011)
Lol, had to change your gross username? YW :P
25. rob5150 (Posts: 111; Member since: 31 Oct 2011)
Has anyone noticed most dishwashers and laundry machines have the same basic corners and shapes? Even their doors look similar and have the same purpose.
It is how the technology inside differs.
Just like car radios or Hammers. And get this.. Cell phones too. Apple didn't invent clicking icons on a screen with your finger. I remember in Hallmark card stores about 1990. You pressed on screen icons with your finger to select to build custom greeting card.
Enough of the baby stuff.
27. fredmode01 (Posts: 16; Member since: 17 Jul 2012)
Man, this guy is high on extasy.. too much self estime..
I'm not an hater, nor a fanboy, Apple products are just ok to me, not insanely good, not crappy bad, just ok, as in 'they do their work really fine'. Overpriced ? sure they are, but that's another problem. Is my 2008 iPod nano still alive ? YES it is, and THAT is amazing ! Do I still use it ? Not that much, but it looks still good.
But when I read this kind of stuff from this guy, I'm just laughing myself to death.
Dude.. oh, sorry, I meant 'Sir', you've designed iOS 7, THE ugliest design ever, and you've 'stolen' ideas from other existing platforms.. So please shut up, be humble, and go back to school, or at least just buy yourself some taste before talking about anything !!
31. rob5150 (Posts: 111; Member since: 31 Oct 2011)
Back in 2003 I started using the hp Ipaq 4150. It was Touchscreen. On screen keyboard. Internet browser. Email. Mp3 player. Only thing missing was a cellular antenna. It had wifi, bluetooth. Office apps. And a bunch of other apps. You launched apps by pressing icons with your fingers. And it ran Skype. So, tell me who was first again?http://pdadb.net/index.php?m=specs&id=57&c=hewlett-packard_ipaq_h4150__h4155
37. TruPatriot (Posts: 89; Member since: 27 May 2013)
So stupid. How many designs are there for a candy bar phone with a big front screen that is touch only??