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Is Samsung asking athletes to cover iPhone logos during the Winter Olympics opening ceremony?

Posted: , by Florin T.

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Is Samsung asking athletes to cover iPhone logos during the Winter Olympics opening ceremony?
Samsung is one of the main sponsors of the 2014 Winter Olympics, that’s why it made its Galaxy Note 3 the event's official phone, offering free units to all participating athletes. However, it looks like this gift comes with some strings attached.

According to Bluewin (a portal belonging to Swisscom, the largest mobile operator in Switzerland), Swiss athletes have been advised by Samsung to cover the logos of any non-Samsung devices they might be using during the Olympics opening ceremony - including iPhones. That way, fans all over the world who intend to watch the televised opening ceremony this Friday, February 7, should see only Samsung-branded products in athletes’ hands.

The 2014 Olympic Winter Games are hosted by Russia in Sochi, a resort city on the Black Sea coast. Samsung is certainly spending a lot of money to be an official Olympic sponsor, so it’s understandable that it wants us to notice that. But trying to forbid other brands’ logos, even if it's only for the opening ceremonies, is a bit extreme. Or maybe not?

source Bluewin.ch (translated) via SlashGear

33 Comments
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posted on 05 Feb 2014, 15:39 8

1. PapaSmurf (Posts: 8922; Member since: 14 May 2012)


Lol really Samsung?

posted on 05 Feb 2014, 15:40 1

2. grahaman27 (Posts: 349; Member since: 05 Apr 2013)


good, the apple logo cut out is the most obnoxious thing.

posted on 05 Feb 2014, 15:50 6

3. PapaSmurf (Posts: 8922; Member since: 14 May 2012)


Yet it's what separates their smart phones from the rest.

posted on 05 Feb 2014, 15:52 11

4. Commentator (Posts: 2496; Member since: 16 Aug 2011)


According to the article, athletes are being advised to cover all other logos, not just Apple's.

posted on 05 Feb 2014, 19:07 3

23. akki20892 (Posts: 3655; Member since: 04 Feb 2013)


Only sponsors can show their logos.

posted on 05 Feb 2014, 15:53 5

5. g2a5b0e (Posts: 2725; Member since: 08 Jun 2012)


Yeah, pretty lame. As if people aren't going to recognize an Apple product with the logo covered up.

posted on 05 Feb 2014, 15:59 14

10. Insignificant (Posts: 190; Member since: 22 Sep 2012)


Where were you when Samsung were sued by Apple, claiming people would be confused by the 'similar' designs?

posted on 05 Feb 2014, 16:52

15. bibekpachhai (unregistered)


iPhone 4 looked very similar to first samsung galaxy S device! I don't know why apple is going after anything past that device but those too looked very similar.

posted on 05 Feb 2014, 18:53 2

22. g2a5b0e (Posts: 2725; Member since: 08 Jun 2012)


A claim is a claim. It's not truth or reality. If you or any significant number of people are dumb enough to fall for that lame claim by Apple that has caused a prolonged joke of a courtroom battle in this country, then we're all doomed.

posted on 06 Feb 2014, 04:12

29. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


Except a claim IS not a claim when adjudicated in a court of law.

Some people continue to live in denial.

posted on 06 Feb 2014, 05:39 1

30. g2a5b0e (Posts: 2725; Member since: 08 Jun 2012)


So, I suppose that's why Apple has lost that claim in 90+% of the courts around the world. Make sense. Denial is a beautiful place to live.

posted on 06 Feb 2014, 08:09 1

31. PapaSmurf (Posts: 8922; Member since: 14 May 2012)


Just give up. You're better off arguing with a four year old than these people.

posted on 06 Feb 2014, 08:13

32. g2a5b0e (Posts: 2725; Member since: 08 Jun 2012)


True story, Smurf.

posted on 05 Feb 2014, 18:35 1

20. Fluxman (Posts: 51; Member since: 03 Jun 2010)


This seems to be a stipulation for getting a free Note. Since they are getting a free device, I don't see a problem with it. If it was for everyone, regardless of if they were getting a free phone, then that is pretty bad.

posted on 06 Feb 2014, 01:11 1

27. Just.Saying (Posts: 132; Member since: 04 Apr 2013)


If i was speding millions on an event i'd do the same. What stopped apple and others from sponsoring an event like this ?????????????? at least sumsung gives back to the people

posted on 06 Feb 2014, 13:17

33. Muzhhur (Posts: 248; Member since: 14 Sep 2012)


They should cover each display, we all know what phone is ti cause of display buttons and interphase

posted on 05 Feb 2014, 15:57 10

6. t3st001 (Posts: 9; Member since: 28 May 2012)


But hey, if I get a free Note 3, I would cover the whole iPhone if it's needed.

posted on 05 Feb 2014, 15:58 2

7. Tuxedo (Posts: 176; Member since: 19 Mar 2013)


This is pathetic... from a Apple site's perspective:http://appleinsider.com/articles/14/02/05/samsung-wants-olympians-to-hide-the-apple-logo-on-their-iphones-during-opening-ceremonies

"Last spring, Samsung's sponsored Spanish tennis star David Ferrer tweeted out ostensible satisfaction with his #GalaxyS4 and stated that he was "configuring S Health on my new #GalaxyS4 to help with training @SamsungMobile," albeit from his iPhone. "

posted on 05 Feb 2014, 15:58 1

8. E.S.1 (Posts: 294; Member since: 14 Sep 2013)


And it gives apple a reason to sue Samsung again...

posted on 05 Feb 2014, 15:59 2

9. bucky (Posts: 1574; Member since: 30 Sep 2009)


regardless of whether they are sponsoring or not, thats pretty tacky.

posted on 05 Feb 2014, 16:04 4

11. JunitoNH (Posts: 986; Member since: 15 Feb 2012)


Lol that is one dirty company. Coke could be an official sponsor, but they don't ask to cover the cans of competitors. Anyway, no one here cares about the winter games.

posted on 05 Feb 2014, 16:04 2

12. GeekMovement (Posts: 1521; Member since: 09 Sep 2011)


Lame if it's true. There should already be plenty of people carrying around a Samsung device. They shouldn't have to feel all defensive and show phones ONLY from their mobile company.

posted on 05 Feb 2014, 16:19 1

13. alrightihatepickingusernames (Posts: 441; Member since: 29 Dec 2013)


Sammy that's about as competitive as Apple suing you.

Then again I'd rather all manufacturers spend money to do this than sue each other, it's better for the consumer as well.

posted on 05 Feb 2014, 16:47

14. CaptYolo (Posts: 25; Member since: 30 Jan 2014)


Well that's mature /s

posted on 05 Feb 2014, 17:01

16. TechZon (Posts: 1; Member since: 05 Feb 2014)


Illuninate the Apple core logo on all upcoming Iphones and Ipads. That would really piss off Samsung!!

posted on 05 Feb 2014, 18:44

21. alrightihatepickingusernames (Posts: 441; Member since: 29 Dec 2013)


Great first post.

posted on 05 Feb 2014, 17:21 2

17. VZWuser76 (Posts: 1897; Member since: 04 Mar 2010)


Look everyone, I agree it's stupid, but it's no different than any other place where a sponsor doesn't want a competing product being shown. Look at the NASCAR Sprint cup for an example. They don't allow any other cell carriers to field a car, where before there were Verizon, Alltel, Cingular, and T-Mobile cars in the field. If Coca Cola was sponsoring an event, you're not going to see any signs of Pepsi either. And the same thing goes for endorsements, ever seen Michael Jordan wearing Adidas or Fruit of the Loom. It's nothing new and not an isolated incident.

posted on 05 Feb 2014, 22:33

24. willard12 (Posts: 887; Member since: 04 Jul 2012)


I believe Michael Jordan, Charles Barkley, and several other Nike athletes covered the Reebok logo on their jackets during the 96 summer olympics. This is nothing new.

posted on 05 Feb 2014, 17:28 2

18. N.Reynolds (Posts: 257; Member since: 15 Feb 2011)


Well this title blew the story out of proportion. The title makes it sound like they are only requesting Apple logos to be covered when really it is all non-Samsung logos. I don't see the so outrageous when Samsung is one of the main sponsors and is offering free Note 3s to the athletes.

posted on 05 Feb 2014, 17:31 5

19. Taters (Posts: 3600; Member since: 28 Jan 2013)


Um you are getting a Note 3 for free. This is no different than the Olympic committee telling you to keep your actions PG13 for the media. If Samsung is giving the Olympic committee money and everyone free Note 3's then that is what they should get. They are basically paying for a Samsung only opening ceremony.

If that is part of the sponsoring contract, then it is.....

What? you expect them to Sponsor the event for free publicity? lol Yeah okay there. They paid for a Samsung only opening ceremony and that's what they should get.....

posted on 06 Feb 2014, 00:29

25. Nimay_7 (Posts: 21; Member since: 04 Dec 2013)


Samsung- Its MY MONEY!! Do what I SAY.. like a KING.. LOL

Not a Samsung fanboy btw..

posted on 06 Feb 2014, 00:47 1

26. Liveitup (Posts: 1579; Member since: 07 Jan 2014)


Samsung is unethical.

posted on 06 Feb 2014, 01:21

28. Vanster (Posts: 124; Member since: 15 Jan 2014)


that just chiken done

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