According to Bluewin (a portal belonging to Swisscom, the largest mobile operator in Switzerland), Swiss athletes have been advised by Samsung to cover the logos of any non-Samsung devices they might be using during the Olympics opening ceremony - including iPhones. That way, fans all over the world who intend to watch the televised opening ceremony this Friday, February 7, should see only Samsung-branded products in athletes’ hands.
The 2014 Olympic Winter Games are hosted by Russia in Sochi, a resort city on the Black Sea coast. Samsung is certainly spending a lot of money to be an official Olympic sponsor, so it’s understandable that it wants us to notice that. But trying to forbid other brands’ logos, even if it's only for the opening ceremonies, is a bit extreme. Or maybe not?
source Bluewin.ch (translated) via SlashGear