While these service providers are a key win for Isis, they still need to attract customers. The three carriers pledged to spend $100 million last fall to help speed up the adoption of Isis, it none the less has run behind Google Wallet in terms of customer adoption (not that either has had much success yet). Isis trials are scheduled to take place in Utah sometime this year, but until there is a broader rollout and marketing of Isis it’s more or less vaporware to the average consumer.
Google Wallet isn’t taking this lying down – Sprint announced at MWC last week that they will be bringing 10 additional Google Wallet handsets to market this year, meaning that by the time Isis completes payment trials Google Wallet may be a common feature on Sprint.
It’s an interesting battle – Isis has a larger cabal of industry support behind it, with three of the four major U.S. carriers, several banks, and now a variety of payment system providers on board – but Google Wallet has a head start and better customer visibility, and despite Google’s recent flap over user privacy it seems that customers would prefer to trust Google than the big carriers when it comes to digital wallets.
Of course there doesn’t have to be one winner, anymore then there is only one type of credit card. If you had to choose one or the other, which would you pick? Let us know in the comments section below!
source: Isis via The Verge