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IDC: Apple iPad's market share drops under 40% in Q1

Posted: , by Alan F.

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The Apple iPad lost ground in the first quarter

The Apple iPad lost ground in the first quarter


According to the latest survey from IDC, the Apple iPad lost market share during the first quarter of 2013 in the global tablet market, despite a decent gain in the number of units shipped year-over-year. At the end of the first quarter, the Apple iPad represented 39.6% of global tablet shipments which is a rather sharp decline from the 58.1% market share that the device held at the end of last year's first three months. The actual number of iPads shipped rose to 19.5 million units from 11.8 million last year. That 65.3% gain was overshadowed by the 282.6% gain in tablets shipped during the same period by Korean manufacturer Samsung. Sammy finished second to Apple with 17.9% of the global tablet market after the first quarter, up from the 11.3% slice of the tablet pie owned by the company last year. In terms of actual units shipped, Samsung transported 8.8 million tablets, up sharply from 2.3 million last year.

ASUS finished third with a 5.5% share of the global tablet market, thanks to a 350% increase in shipments over the year. Amazon and Microsoft round out the top five with 3.7% and 1.8% of the market respectively.

Just yesterday, BlackBerry CEO Thorsten Heins said that the tablet market is terminal, giving the product just five more years to live. But overall, tablet shipments in the first quarter rose over 142% year-over-year to reach 49.2 million units.

source: IDC via AppleInsider

34 Comments
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posted on 01 May 2013, 15:36 4

1. ZeroCide (Posts: 683; Member since: 09 Jan 2013)


WOW others are kicking butt. :) It'll soon catch up to apple.

posted on 02 May 2013, 03:42

27. anywherehome (Posts: 971; Member since: 13 Dec 2011)


Apple's customers are completely different market so they don't need to catch up to Apple - their customers simply don't know there is any much better mobile OS (the biggest failure of Google's marketing),

proof, just facts:

1) Apple's customers buy mainly old models (iPhone 4S, old iPad, not iPhone 5 with poor results)

2) best seller of Android phones is the high end SGS3, best seller is always the high end in the Android world, not any low end or any old model

= different markets till they find they can have more and much better for lower price and Apple falls

posted on 02 May 2013, 06:59 3

28. amir1975 (Posts: 22; Member since: 18 Aug 2012)


I really enjoy watching people realize that Apple is nothing just a Logo and powerful propaganda.
i have an iPad mini too, planning to sell it and buy a SAMSUNG GALAXY NOTE 8.0 N5100.
a smart Geek! never buys apple products any more! they are too simple to satisfy a geek.
for Dumb people, they do.

posted on 02 May 2013, 11:48

32. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I recommend you to wait for some next Nexus..... Samsung's updates suck....

posted on 03 May 2013, 23:31

34. amir1975 (Posts: 22; Member since: 18 Aug 2012)


thanks for advice, but Nexus series have a main problem which i encountered it in Apple products before :
they all suffer from lack of MICRO SD slot.
i really need it, so with all respects for Google products, i cant go for them.

posted on 02 May 2013, 23:16

33. anywherehome (Posts: 971; Member since: 13 Dec 2011)


btw, I know it from 2007 :)

posted on 01 May 2013, 15:36 2

2. samsungisthebest (Posts: 4; Member since: 07 Feb 2013)


The important thing is the number of shipments because of many new low quality tablets begin to appear

posted on 01 May 2013, 18:46 6

18. Aeires (unregistered)


The important thing is the number of shipments because of many new high quality tablets begin to appear.

Samsung isn't making low end tablets and their sales are massively improving.

posted on 01 May 2013, 15:59

3. AngryAppleCustomer. (Posts: 30; Member since: 01 May 2013)


This is bad stats... Apple hasnt release any new products, and after everyone buys an apple product, there'd be less phones to purchase. Im very certain that when the iphone 6 comes out, the entire graph is gonna show apple, and youd need high resolution to even see a pixelnof samsung on it. Apple ftw.

posted on 01 May 2013, 16:06 4

4. tedkord (Posts: 4259; Member since: 17 Jun 2009)


Riiiiiight. Because Samsung didn't sell more smartphones than Apple when the iPhone 5 was released.

posted on 01 May 2013, 16:24 3

6. darkkjedii (Posts: 10079; Member since: 05 Feb 2011)


Ted this guy is the iOS version of GMracer1

posted on 01 May 2013, 16:37 1

8. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


I don't understand his nick with respect to what he wrote.

posted on 01 May 2013, 17:53

12. AngryAppleCustomer. (Posts: 30; Member since: 01 May 2013)


Samsung sold something because they do it three months before an apple product releases. It would be suicide if samsung launched a device at the same time as an iphone release. Fact.

posted on 01 May 2013, 18:02 5

14. PhoneArenaUser (Posts: 5430; Member since: 05 Aug 2011)


"Fact."

Based on what, your opinion?

posted on 01 May 2013, 18:07

16. AngryAppleCustomer. (Posts: 30; Member since: 01 May 2013)


No, my facts are based on what phonearena posts.

posted on 01 May 2013, 18:02 4

13. PhoneArenaUser (Posts: 5430; Member since: 05 Aug 2011)


"This is bad stats..."

The fact that at the moment Apple has not released any new products doesn't make those stats wrong. So get your facts straight!

posted on 01 May 2013, 18:47 1

19. Aeires (unregistered)


Shut up, Taco.

posted on 01 May 2013, 16:10 2

5. Reverence (Posts: 224; Member since: 16 Jul 2012)


Asus gaining market share nothing surprising because nexus 7 is affordable, Apple losing and SAMSUNG GAINING MARKET SHARE WITH THOSE UGLY TABS=It's difficult to understand

posted on 01 May 2013, 19:06 1

22. joey_sfb (Posts: 2501; Member since: 29 Mar 2012)


"UGLY TABS" based on one biased opinion. I happen to buy 24 units for a company and 2 different model for myself.

Will buy the third unit if Samsung get its specification and price right. Namely a 8" Super AMOEL, big.LITTLE processor and a kick ass GPU.

posted on 01 May 2013, 16:35 4

7. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


Newton's law of gravity?

posted on 01 May 2013, 16:59 1

9. InspectorGadget80 (Posts: 6116; Member since: 26 Mar 2011)


Hahahah

posted on 01 May 2013, 17:31 1

10. PhoneArenaUser (Posts: 5430; Member since: 05 Aug 2011)


Good news. :)

posted on 01 May 2013, 17:35

11. Hemlocke (unregistered)


The iPad Mini sold 12.5 million units last quarter, and the best selling Android tablet, the Nexus 7, hasn't sold 5 million since launch. Either this analyst is misinformed, the PENs who report "shipped" versus Apple's "sold" are lying, or the channel is just stuffed to bursting with Android tablets.

posted on 01 May 2013, 18:48 2

21. Aeires (unregistered)


I thought the Kindle Fire is the top selling Android tablet.

posted on 01 May 2013, 20:43 2

25. tedkord (Posts: 4259; Member since: 17 Jun 2009)


Calm down. It was always going to happen. We've seen it with Mac/PC. We've seen it with smartphones. Why would tablets be different?

posted on 01 May 2013, 18:05 1

15. Mxyzptlk (Posts: 3213; Member since: 21 Apr 2012)


I think this analyst needs to analyze his inaccurate figures.

posted on 01 May 2013, 18:19 6

17. rusticguy (Posts: 2817; Member since: 11 Aug 2012)


"Apple will have to rethink about criminally high profit margin" maybe sooner than expected.

posted on 01 May 2013, 18:47 2

20. lyndon420 (Posts: 1686; Member since: 11 Jul 2012)


Not expecting an answer from you, but some morbid curiosity has gotten the best of me. What are the accurate figures?

posted on 01 May 2013, 19:57 2

24. tedkord (Posts: 4259; Member since: 17 Jun 2009)


Any figures that don't show Apple at the top are inaccurate in his world.

posted on 01 May 2013, 19:56 1

23. tedkord (Posts: 4259; Member since: 17 Jun 2009)


It was inevitable, just like with smartphones. You don't have to like the fact that Android is now outselling iOS in tablets as well as smartphones. You just have to live with it.

posted on 02 May 2013, 02:14

26. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


Asus makes the Nexus 7/10? Wonder if that's where they're seeing the massive growth from.

posted on 02 May 2013, 06:59

29. Aeires (unregistered)


Samsung makes the N10. Asus' Transformer series was a hot item as well.

posted on 02 May 2013, 08:08

30. TylerGrunter (Posts: 859; Member since: 16 Feb 2012)


And Alan "forgot" to mention that Android has now 56% of the market, being the first term that supasses Apple in total sales.
As much as he forgot to give the original source:
http://www.idc.com/getdoc.jsp?containerId=prUS24093213

posted on 02 May 2013, 10:39

31. jacko1977 (Posts: 382; Member since: 11 Feb 2012)


at WWDC they lie and say we got 80% market share like they did with the worlds thinnest phone and the screen being the best in the world while android handsets was pushing 350ppi at the time and nexus 7 vs ijunk mini

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