Heins disappointed in March launch for U.S. BlackBerry Z10
BlackBerry once owned the U.S. mobile phone market. In 2008, the company was responsible for 46% of the market, a figure which plunged to only 2% last year according to IDC. Heins is eager to show the U.S. what BlackBerry 10 has to offer to get the market share moving back up. Meanwhile, the executive is resigned to the fact that U.S. carriers have a longer testing process than overseas carriers. He says, "It is what it is, we need to respect that."
third place behind Android and iOS in market share and despite his hopes for a strong start in the U.K. where the BlackBerry Z10 launched first, he said the results have been above expectations with the white version of the phone sold out, and the black model hard to restock. He said that many U.K. buyers are moving to BlackBerry from another platform which he considers a bonus since the company first targeted long time 'Berry users in the region.
While each carrier is different, the CEO said that 6 to 8 weeks after a carrier releases the all-touch BlackBerry Z10, the physical QWERTY equipped BlackBerry Q10 will launch. Responding to criticism suggesting that BlackBerry should have released the BlackBerry Q10 first because of the manufacturer's traditional emphasis on a strong keyboard, Heins said that the touchscreen model was more complicated and that he wanted to have that model finished first. In addition, Heins pointed out that BlackBerry had missed the BYOD trend in the workplace and since people were bringing their touchscreen phones to the office, he wanted the Z10 to be considered for both personal and business use.
With the BlackBerry Z10 launching in Canada on Tuesday, we should soon find out if the U.K. experience was a positive sign for the resurgent company, or just a fluke.
source: AP via BGR
1. papss posted on 05 Feb 2013, 17:41 8
To be honest I could personally care less about the first phone.. Mediocre at best from the reviews I've read. BUT I've never owned a BB product so maybe I'm missing something
33. Mittal posted on 06 Feb 2013, 00:05 1
my only worry is the abysmal battery life that is being reported on the Z10
36. jinxed posted on 06 Feb 2013, 03:30 0
true.. but i want the bb 2 success... stronger the competition..better 4 d consumer :)
2. InspectorGadget80 posted on 05 Feb 2013, 17:45 1
You guys are taking way too damn long for ur BB fans to release here in the U.S. while Europe and CANADA gets theirs first
3. _Bone_ posted on 05 Feb 2013, 17:52 5
Strange crowd the UK. Why would they buy a 2011 tech phone for 2013 price? Don't get me wrong, it would've destroyed your average gingerbread and it's a well-rounded phone. For 2011 standards. The Xperia Z and Galaxy SIV will smash the Z10 in sales. (I guess Lewis Hamilton has great selling power on the Isles).
4. Xtasy posted on 05 Feb 2013, 17:59 6
Why are u So slow? Who cares about the android! Its about the amazing software that the people love about the new blackberry...you are so stuck up about android that its depressing. I can easily get any android device I want right now but blackberry is just better in ways
5. PhoneArenaUser posted on 05 Feb 2013, 18:12 9
"Its about the amazing software that the people love about the new blackberry..."
Could you explain me what is so "amazing" about BlackBerry's software?
"...blackberry is just better in ways"
Could you share some examples, please?
7. thephoneguy92 posted on 05 Feb 2013, 18:43 8
None have you has ever used BB10, therefore all of your arguments are irrelevant. You should all be hoping Blackberry succeeds instead of being stuck in your fanboy ways of, "My OS is always the best and everything else sucks." Competition breeds innovation. Stupidity breeds more stupidity.
10. Xtasy posted on 05 Feb 2013, 18:46 5
I never said my OS is the best...I'm saying i prefer it for these reasons. I have a galaxy 10 tab ok so don't be talking....Stupidity is what breeds when u speak!
19. thephoneguy92 posted on 05 Feb 2013, 19:22 1
If you read my post, I wasn't referring to you xtasy. Relax.
12. Xtasy posted on 05 Feb 2013, 18:52 3
Oh and btw Blackberry is already succeeding so suck it
38. ZeroCide posted on 06 Feb 2013, 18:30 0
13. _Bone_ posted on 05 Feb 2013, 18:52 2
Why, have you? Lol.
Nothing is more idiotic than assuming something that is not there, in your case creating fantasies what kind of phone another user may have.
18. thephoneguy92 posted on 05 Feb 2013, 19:21 1
I have not used it. That's why you don't see me spouting off ignorant statements about BB10.
15. PhoneArenaUser posted on 05 Feb 2013, 18:54 0
I agree about a competition.
20. PhoneArenaUser posted on 05 Feb 2013, 19:42 0
"None have you has ever used BB10..."
If I have not used something, that's mean I can't have any opinion about it?
"...all of your arguments are irrelevant."
What argument do you see in my comment #5?
I just asked few questions, there was no propositions in my comment #5!
"...instead of being stuck in your fanboy ways..."
For example I'm not excited about BlackBerry 10, how that makes me a "fanboy" of something?
"My OS is always the best and everything else sucks."
I never have said that, so please don't make false interpretations!
"Competition breeds innovation."
Agree with that.
"Stupidity breeds more stupidity."
Agree with that also.
27. max9777 posted on 05 Feb 2013, 21:56 0
Nicely said. Some people are so damned hooked on the OS they own it unbelievable. Why can't everyone just relax and enjoy the phone they have, why bash on why the other Phone/OS is outdated and sucks..
People want variety, having to OS will get tiring eventually, because there is just "that much" of innovation that a company can produce, then eventually, it will be repetitive stuff labeled as "new and innovative" and the company has you where they wanted you, Your Cash in their pockets.
8. lyndon420 posted on 05 Feb 2013, 18:44 3
I thing I hear most often was / is BMM (BlackBerry Messenger). Their security doesn't really matter anymore when overseas governments have access to BB's servers.
9. downphoenix posted on 05 Feb 2013, 18:45 7
What phone in 2011 had a dual core processor with 2gb of ram, LTE, and an HD display?
6. Xtasy posted on 05 Feb 2013, 18:36 2
Thanks for asking...Peek and flow makes it easy to keep contact with anyone through text, facebook, etc without having to close the app or game u might be using... Another great thing is the active tiles which are in real time. Android has widgets which is great but i rather have the active tiles
The revolutionary keyboard which is still the best even on touch screen! This is the only time that i finally decided to go full touch while still on my BB 9900. Cuz they make it easy. Iphone and adnroid doesn't come close. Above all who wants to copy everyone with android or iphone like all my friends have or left BB for...the resoltion better than rest, screen size not HUGE! so i still have pocket space, etc etc........
That right there is enough to keep me with BB cuz it's different and easier to use from other platforms...They make what the fans wanted, simple!
11. downphoenix posted on 05 Feb 2013, 18:51 2
good points. Its sad that Blackberry missed the boat to do a launch last year, they could have potentially staved off some of their lost customers, but its good to see that the resulting release is a strong one. WP8 is pretty much screwed.
14. Xtasy posted on 05 Feb 2013, 18:54 1
I agree with u but so far i heard that 50 percent of people from canada who pre ordered the blackberry don't have one so ye off to a good start
17. PhoneArenaUser posted on 05 Feb 2013, 19:15 2
I respect your opinion, at least you have stated some arguments!
1. Peek and Flow
I agree that Android or Windows Phone OS don't have it, but we can't say that BlackBerry OS is better than Android or Windows Phone OS because of "Peek and Flow" because it is more question of preference than evident advantage.
2. Live Tiles
In my opinion it also doesn't make BlackBerry OS better than other because Windows Phone also has "Live Tiles" and as you have mentioned already Android has Widgets. Also it can be solved with additional applications.
3. Newfangled Keyboard
Agree, it is something unique, but only unique keyboard can't make whole OS better than other OS(es).
4. Screen size not "HUGE"
There is even more different models with different display sizes in Android camp.
39. daftastic posted on 07 Feb 2013, 00:14 0
Time to eat your words, BBZ10 "shattered" sales records according to PA.
21. theBankRobber posted on 05 Feb 2013, 20:14 2
Wow I see the android people are upset with more blackberry news. Its old tech they say.... But you don't need massive hardware for a perfectly optimized OS. Its DOA they say...... Its selling faster then windows phones and its sold out just about everywhere. Its this and Its that blah blah blah. You Blackberry haters are just But Hurt that a promising fresh new OS is on the rise and you feel threatened that it will succeed and make android not so cool anymore. How sad that PA has been overtaken with android users and now they troll in every Apple and Blackberry article.
22. PhoneArenaUser posted on 05 Feb 2013, 20:26 0
Again, a lot of propositions and zero factual arguments.
23. axllebeer posted on 05 Feb 2013, 21:03 0
From my eyes, and I'm a BlackBerry, iOS, and Android user here, I think it, looks really great and refreshing. I'm almost certain that the Z10 will be my next device.
24. downbeat4 posted on 05 Feb 2013, 21:14 1
I used one today...it kicked ass...period. This is coming from a guy that owns a large Android memorabilia collection. I love Android, but I'm getting this phone.
25. 9thWonderful posted on 05 Feb 2013, 21:23 1
It's no secret that android fans possess a sickening level tunnel vision when it comes to their OS. The sarcastic, condescending, jealously-based comments that occur & then on top of that you have to give them bullet points on why you may prefer an OS over Android. If you would like to see this in action, ironically, check your latest Apple article. There are plenty of android users there to express their self-righteous opinions.
26. REYNER posted on 05 Feb 2013, 21:37 1
BB10 may lack some of the applications and needs some tweaks esp. in copy/paste( quite hard to do) and customization we have to take consideration that BB10 os is just a new platform built from scratch i think it's still worth considering and i also think that this BB10 os 1st version is way better than the 1st version of ios or wp7 BB may not be able to give something new or extremely stunning feature but that fact that they we're able to catch up at some point is worth noticing. again we have to remember this os is blackberry version 1.0 it is unfair to compare its features to the current leader top 1 or two but for sure BB can make some update tweaks to maximize the os gesturand so on.. in no time BB10 can catch up or even exceed the wp8 well thats my opinion by the way the BBM seems to reach the point of maturity im really excited to experience the video chat and screen sharing! :)
28. jwl3429 posted on 05 Feb 2013, 22:55 0
I wanted to like this as there were things I loved about my 9930. But after trying android on my nexus 4 there are something's that can not at this time be matched on blackberry. The cloud is the big thing I know keep all my music docs and photos in the could and have auto upload with Google +. I don't find peek all that different then the notification bar, I can see the same previews in it as I can in the hub. Also I wish blackberry had a feature like Google now that provides info to you with out you asking for it, the more I use it the more benefit I see. Not hating on blackberry as I may still try the z10 I just wish it could have now or someday will have these features.
29. jwl3429 posted on 05 Feb 2013, 22:56 0
Sorry about some of the typos I do miss my 9930 keyboard.
30. nikenturd (unregistered) posted on 05 Feb 2013, 22:56 0
A March launch is just plain stupid...Galaxy S4 announcement, anyone? oh I suppose BB forgot to figure that one out.....
35. speckledapple posted on 06 Feb 2013, 00:16 0
Blackberry cant stop the S4 annoucement like that can with any other phone but that doesnt mean that should not try to focus on their own products and release when they can. I am quite sure that anyone who is at least considering a blackberry would still give it the benefit if they have not chosen yet. But the only ones who have already chosen are the ones who chill on these tech sites saying that they will get a phone they have not even seen yet.
37. nikenturd (unregistered) posted on 06 Feb 2013, 05:34 0
Smart buyers will hold off to a better, faster , smarter phone...the Z10 has no chance whatsoever
32. thealphageek1 posted on 05 Feb 2013, 23:49 0
I think what a lot of don't realize is that the Z10 launching in March is the fault of BlackBerry, but more the fault of US carriers due to their testing of the product, adding their bloatware, ect.
34. speckledapple posted on 06 Feb 2013, 00:14 0
The US market is important and it probably hurts them that they did not release it at the same time but at least they are. If they can stick tot he schedule, they still may be able to come out on top.