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HTC's February sales drop 36.5% year-over-year

Posted: , by Alan F.

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HTC's February sales drop 36.5% year-over-year
Despite all of the talk about HTC's next flagship model, dubbed the "The All New HTC One," the company is struggling right now. On Monday morning local time, Taiwan based HTC announced that sales had dropped 36.5% in February on a year-over-year basis. Consolidated revenue of $7.2 billion NT ($238 million USD) was the lowest revenue reported by the manufacturer for any February since 2007.

Foir the first two months of the year, HTC reported revenue of $16.9 billion NT ($557 million USD) which was down 37.2% from the $26.9 billion NT ($888 million USD) that HTC reported for the first two months of last year. This report is not terribly surprising since last month the manufacturer's CFO Chang Chia-lin said that January through March would be the low point of the year for HTC, with subsequent quarters showing sequential increases in revenue and profits.

On March 25th, the company will introduce its new flagship model and the hope is that the addition of a faster processor, second rear camera sensor and a microSD slot will allow The All New HTC One to present more of a challenge to the Samsung Galaxy S5 than the HTC One did to the Samsung Galaxy S4.

source: FocusTaiwan, Reuters

29 Comments
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posted on 02 Mar 2014, 20:36 6

1. nctx77 (Posts: 536; Member since: 03 Sep 2013)


Samsung should buy HTC, or at least take all of its designers lol!

posted on 02 Mar 2014, 21:09 5

10. AstronautJones (Posts: 271; Member since: 01 Aug 2012)


I am sure you meant it as a joke, but not a bad idea

posted on 02 Mar 2014, 20:45

2. Killua (Posts: 270; Member since: 25 Nov 2013)


Let's just hope they don't make a production blunder like they did last year. A lot of people cancel their PO for HTC One when the phone delayed.

posted on 02 Mar 2014, 20:48 7

3. PapaSmurf (Posts: 8703; Member since: 14 May 2012)


Damn HTC shot itself in the foot for planning the announcement of the M8 at the end of March, two weeks before the S5 is released. Had they announced it at MWC and release it in late March/early April, they could have had a chance to go against Samsung.

posted on 02 Mar 2014, 21:04 4

8. Gaurav008 (Posts: 274; Member since: 20 Jul 2012)


I don't think so. HTC planned the date quite intellegently. They could have made some design changes, added some features which they think might help in getting the upper hand over S5. With good 'wise' marketing from them, they will see good sales of M8. And HTC might still release the M8 alongside S5 i.e. April 2nd-3rd week, though, they might not be able release in as many countries.

posted on 02 Mar 2014, 21:13 9

12. maherk (Posts: 1031; Member since: 10 Feb 2012)


Yeah, because building a phone takes just couple of days right? In 3 weeks they can add nothing!

posted on 02 Mar 2014, 21:17 2

14. Gaurav008 (Posts: 274; Member since: 20 Jul 2012)


Just a thought, dude. They can't build a phone. But they sure can add software features.

posted on 02 Mar 2014, 21:14 3

13. Doakie (Posts: 1275; Member since: 06 May 2009)


I don't know. I love HTC, and I REALLY liked my first gen One. But unless they do something interesting with the software I can't see leaving my Note 3 behind for a new One. Honestly from what I've seen so far I'd rather have a S5......

posted on 02 Mar 2014, 22:28

21. kryme (Posts: 142; Member since: 24 Oct 2013)


m8 are already in mass production... only change they can make is software changes and even that will take some time.... and if a company is smart they will not run the risk of releasing their flagship 3 weeks after samsung flagship... only company i see could be successful at that is apple and it would be stupid if they did

posted on 02 Mar 2014, 20:59

4. Taters (Posts: 3271; Member since: 28 Jan 2013)


Well deserved. The sooner they perish the better for this industry and the phone arena comment section.

posted on 02 Mar 2014, 21:02 1

6. darkskoliro (Posts: 990; Member since: 07 May 2012)


You need to get off htc articles.

posted on 02 Mar 2014, 21:20 10

15. VZWuser76 (Posts: 1586; Member since: 04 Mar 2010)


I'll never understand the point of people wanting a company to go under. How is less competition better for the industry? I'm not a fan of Apple due to past experience and their business practices, but I wouldn't root for them to go under. First because competition drives the industry, makes the companies strive to one up each other. Second, that would end up taking someone's choice of phone away.

Seriously, this fanboy BS needs to stop.

posted on 02 Mar 2014, 22:01 1

18. Taters (Posts: 3271; Member since: 28 Jan 2013)


It's good for the industry because HTC will stop influencing the superior companies for the worse.

posted on 02 Mar 2014, 22:08 1

20. VZWuser76 (Posts: 1586; Member since: 04 Mar 2010)


And just who are these superior companies? I haven't found one yet that couldn't use a lot of improvement. And if they're influencing superior companies, they must be doing something right.

As far as superior, I don't just mean how much they sell, that shouldn't be a gauge of quality. Because let's not forget, things like music from the Backstreet Boys, New Kids on the Block, and the Spice Girls sold big at one time. Would you consider them quality?

posted on 02 Mar 2014, 22:59 1

22. Taters (Posts: 3271; Member since: 28 Jan 2013)


This has nothing to do with sales. The message that HTC sends is if you cover up garbage with metal then a select group of people will buy it. I honestly can't think of anything worth mentioning that they contribute.

posted on 03 Mar 2014, 00:00

24. giani (Posts: 269; Member since: 13 Nov 2012)


Trollissiiimoooo

posted on 03 Mar 2014, 00:00 2

25. VZWuser76 (Posts: 1586; Member since: 04 Mar 2010)


OK, wow. What garbage are they exactly covering up? Other than the camera, specs wise they are right there with Samsung's S4. LG and Samsung released their G2 and Note 3 almost 6 months later so they're obviously going to have some better specs. If you're talking about Sense, it's no worse than the cartoonish skins that Sammy and LG are putting out there, and it's a lot less bloated than them. HTC also beat both of them on updating to KK, so where is the garbage you're talking about? What is so bad about having good build quality?

Before the One, everyone complained about how plastic phones flex and creak and gave a feel on inferior quality. Now they do something about it and people complain that it's masking a poor phone underneath. So tell me, what should they change to make them a "superior" phone in your opinion? I'm starting to get the feeling you're like Myx, except instead of bashing everything Motorola, you go after HTC. Here's a thought, if you don't like them, don't buy them. And if these superior companies follow their example, then maybe they aren't as superior as you think.

posted on 02 Mar 2014, 21:00

5. fireblade (Posts: 709; Member since: 27 Dec 2013)


they never learn

posted on 02 Mar 2014, 21:04 1

7. DerryAhmad (Posts: 245; Member since: 05 May 2012)


It's too bad.. considering the HTC One is a great phone and receives so many awards.

It seems that unless you're Apple and Samsung, no OEM can survive by relying too much on their flagship smartphones. The chinese OEMs (eg. Lenovo,Huawei.) survive due to their Mid-Low End phones.

posted on 02 Mar 2014, 21:05 3

9. shamatuu (Posts: 145; Member since: 02 Nov 2011)


If HTC were smart they would be better off announced it at MCW than have it releases in May or near the end of May. I don't want them to go away but one phone can not save them even if its good. Please come up with a better name for it for god sake's

posted on 02 Mar 2014, 21:30

16. Leonis (Posts: 334; Member since: 08 Jan 2014)


How do you know it will be May? What if they announced it and then release it the next couple of weeks?

posted on 02 Mar 2014, 23:16

23. shamatuu (Posts: 145; Member since: 02 Nov 2011)


never said it will release in may just saying it would be better for business if they release it before April before the GS 5. March 25 is way too late. The GS 5 will first than HTC phone. Lost battle at that point,

posted on 03 Mar 2014, 05:43

26. Leonis (Posts: 334; Member since: 08 Jan 2014)


You still have no idea when the phone will come out. It can be 2 weeks from announced and thats why they announced it late because they want to release the phone fast after announcement. Ever thought of that? I think mid April or even late April is not a big deal and too far behind. Especially when S5 is pretty bad right now compared to Z2 and will be worse than HTC One 2. I am pretty sure.

posted on 03 Mar 2014, 15:31

28. shamatuu (Posts: 145; Member since: 02 Nov 2011)


This HTC we are talking about. The One got delayed months after the GS 4 that's why they are stuck in this situation. They aren't known for releasing phones a short time after the announcement.

posted on 03 Mar 2014, 16:07

29. Leonis (Posts: 334; Member since: 08 Jan 2014)


HTC One got released before S4. I have no idea what you are talking about. yes in some countries or area it may have been delayed but to assume they will do it year after year after year make no sense. We will see what they will do and it pretty obvious they will try to release it as fast as possible after announcement because S4 is a big competitor. No one want to give too big of a lead to a very big competitor. All I know is HTC One was released BEFORE S4. And the demand was very high. They couldn't handle the demand of the phone. Hopefully they sort that out in these coming months.

posted on 02 Mar 2014, 21:13

11. arenanew (Posts: 206; Member since: 30 Dec 2013)


every where htc face lose its time to shut down bussiness . face loss from nokia patent , poor sales

posted on 02 Mar 2014, 21:39 3

17. datsyuk (Posts: 169; Member since: 11 Jan 2012)


Such a shame because the HTC One and new M8 is honestly so much better than the S4 and S5 imo.

posted on 02 Mar 2014, 22:05

19. toink (unregistered)


Maybe John Chen should take over HTC after he's done with BB.

posted on 03 Mar 2014, 13:25

27. dome888 (Posts: 56; Member since: 10 Oct 2012)


the irony is HTC don't have a clue why.

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