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HTC executives promise "disruptive tablet" and wearables

Posted: , by Alan F.

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HTC executives promise
While HTC Chairwoman Cher Wang and CEO Peter Chou have redefined their roles, with Wang adding some more sales and marketing responsibilities to her plate, both executives have some vision of what the future will hold for the Taiwan based manufacturer. One market that HTC hopes to return to is the tablet market. Wang promises that a new HTC slate will be "something nice and disruptive." Back in 2011, the HTC Flyer and HTC Jetstream (7 inches and 10.1 inches respectively) tried to make some headway in the U.S. market, but failed. It was such a negative experience that HTC announced that it had pulled out of the market for good.

Another market that HTC will enter is the wearables market. CEO Chou said that the company worked with Microsoft a few years ago on a smartwatch that never saw the light of day, but right now he is not sure when HTC will try again. The current smatwatch market, he says, is full of early versions and gimmicks. Still, Chou calls the wearables market a "critical" one for HTC to be in.

Overall, Chou says that the HTC One is selling well and that the company's problems are in the mid to low end of the market. Some see HTC as returning to its roots as a contract manufacturer, something that came up recently with rumors that HTC is building a smartphone for Amazon.

"The market is really big. HTC is a small company. For us to stay competitive and survive is not a huge problem."-Peter Chou, CEO, HTC

source: FinancialTimes (1), (2) via AndroidCentral

18 Comments
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posted on 21 Oct 2013, 11:03 3

1. jeff_1 (Posts: 105; Member since: 30 Aug 2013)


promises are made to be broken

posted on 21 Oct 2013, 11:07 3

2. maxican16 (Posts: 361; Member since: 29 Sep 2011)


A "disruptive tablet"? An Amazon tablet?? Say it ain't so HTC! I don't want you banned from the Android Handset Alliance, never to be able to make a Google powered Android phone again!

posted on 21 Oct 2013, 11:31 1

6. vandroid (Posts: 243; Member since: 04 Sep 2012)


Amazon is all set making their own tablets they don't need HTC

posted on 21 Oct 2013, 11:18 11

3. Hyperreal (Posts: 117; Member since: 08 Oct 2013)


I'd definitely buy an aluminum, front facing speakers tablet from htc.

posted on 21 Oct 2013, 11:24 2

4. xoatomxo (Posts: 56; Member since: 26 Apr 2011)


Sure....

posted on 21 Oct 2013, 11:25 4

5. mr.techdude (Posts: 496; Member since: 19 Nov 2012)


Oh yeahhh +1 @hyperreal

posted on 21 Oct 2013, 11:34 2

7. funchumm1206 (Posts: 52; Member since: 04 Mar 2013)


Just as disruptive like their sales ? Lol kidding.

posted on 21 Oct 2013, 11:58

8. eman99 (Posts: 192; Member since: 03 Aug 2010)


If htc want to get back in the game they should build the next nexus that would be well worth it

posted on 21 Oct 2013, 12:22

9. jibraihimi (Posts: 541; Member since: 29 Nov 2011)


"Overall, Chou says that the HTC One is selling well and that the company's problems are in the
mid to low end of the market."
Yes Mr.Chou problem will be there if you price your mid to low end phones on par with flagship phones, HTC One mini was launched in india with price tag of 34,000INR, that's very near to price of Samsung galaxy S4, how can you expect to sell volumes of product in market with such absurd pricing.........

posted on 21 Oct 2013, 12:22

10. jibraihimi (Posts: 541; Member since: 29 Nov 2011)


"Overall, Chou says that the HTC One is selling well and that the company's problems are in the
mid to low end of the market."
Yes Mr.Chou problem will be there if you price your mid to low end phones on par with flagship phones, HTC One mini was launched in india with price tag of 34,000INR, that's very near to price of Samsung galaxy S4, how can you expect to sell volumes of product in market with such absurd pricing.........

posted on 21 Oct 2013, 12:38

11. eN16HTMAR3 (Posts: 84; Member since: 08 Oct 2013)


The biggest issue I see is that there is only one phone that is worth considering. At least on VZW. If you don't like the HTC One then your going w/ another company. No selection.

posted on 21 Oct 2013, 12:41

12. robocopvn (Posts: 155; Member since: 10 Mar 2010)


HTC mid-ranger sold at the premium price in Vietnam =DDDD

posted on 21 Oct 2013, 13:06 2

14. Doakie (Posts: 879; Member since: 06 May 2009)


I've been praying for the One max since I purchased a One back in April. Seeing pictures of it back in September I was giddy like a child on Christmas morning, I don't ever get excited like that anymore. Then the phone was announced with horrible specs. This is why HTC is falling apart. They're just not keeping up with Samsung these days. It's not their fault, it's a highly competitive market I understand. But when I did a Pros and Cons comparison between the One max and the Note 3 it's just sad how superior the Note 3 is....

posted on 21 Oct 2013, 15:21 1

15. Altair (Posts: 298; Member since: 02 Feb 2012)


HTC has made promises and "disruptive" offers for a long time. They all failed.

Good luck.

HTC - Silently stealing

posted on 21 Oct 2013, 15:39

16. Taters (Posts: 2403; Member since: 28 Jan 2013)


Suck t c doesn't seem to have enough money to get a production assembly contract without making every 4 out of 5 handsets a lemon. Maybe they should just piggy back from apple and pay to use Foxconn

posted on 21 Oct 2013, 17:35

17. sunnyfpy (Posts: 35; Member since: 12 May 2013)


Too late,WP is history,nothing innovative,eco system is dead,just cannot beat the competition from android and ios.

posted on 22 Oct 2013, 00:28

18. NickSDC (Posts: 11; Member since: 13 Nov 2012)


Sweet! I hope it doesn't have a dedicated menu button like my HTC One. REALLY looking forward to HTC not throwing in the towel.

posted on 26 Oct 2013, 05:24

19. Neutral (Posts: 30; Member since: 19 Oct 2013)


I know these wearable tech is going to be huge, but not sure now is the right time

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