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Google launches official YouTube app for iPhone

Posted: , by Alan F.

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Google launches official YouTube app for iPhone
Google has just released an official YouTube application in the App Store today. Unlike the original YouTube client, this one will be ad-supported. YouTube videos already run ads on its mobile site and on the Android app.

Apple iPhone users love watching YouTube videos. According to Nielsen, as recently as June, it was the third most used app, including pre-installed apps and downloadable ones. The YouTube client has been on the phone since its launch in 2007 and was one of the original features that was the center of early iPhone advertisements. But as we told you recently, iOS 6 will not have a YouTube client and while that could be the continuation of Apple's de-Googling of its smartphone (Google Maps is being replaced with Apple's own mapping app), the Mountain View search giant said it was working on a better version of the app for the App Store. Apple blamed an expiring license for this decision to remove the app from iOS 6. As far as the Apple iPad is concerned, Google said it is working on a new YouTube app for the tablet as well.

"We are offering a better user experience to iPhone users. We will now have content parity on all our mobile platforms."- Francisco Varela, YouTube global director of platform partnerships
Google has said that over 1 billion of YouTube's daily video views occur on a mobile device with 4 billion video streamed daily. It was the Apple iPhone that started all this with its launch in 2007 and after that, a YouTube connection turned out to be a feature that mobile phone owners were demanding. Featurephone users started connecting to YouTube's mobile site while some smartphones, like the Windows Mobile flavored HTC Touch Diamond and HTC Touch Pro had their own YouTube clients. With Google the owner of the site, it obviously made sense to include a YouTube client on Google's open source Android OS.

Having ads on the new YouTube app will allow Apple iPhone users to see some videos that did not previously show up on the device. Certain YouTube contributors block the showing of their video if they cannot be paid from ads. Now that ads will be seen while watching YouTube on the iPhone, the inventory of videos should match what is available for Android users.


source: YouTube blogHoustonChronicle via Reuters

15 Comments
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posted on 11 Sep 2012, 03:39 5

1. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


ugh!! hate ads!!!

oppa gangnam style!

posted on 11 Sep 2012, 08:37

10. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


Although the old YouTube app was slow , ugly i rather have that because that doesnt have ads

posted on 11 Sep 2012, 03:49

2. rudlie (Posts: 182; Member since: 13 Mar 2012)


refers to Michael Heller article. u right, Mr. Heller. new youtube app is suck!

posted on 11 Sep 2012, 03:50 8

3. Seymour (Posts: 10; Member since: 10 Aug 2012)


Good Guy Google

posted on 11 Sep 2012, 06:30 1

6. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Yeah, litter that iOS trash with ads!

posted on 11 Sep 2012, 08:38

11. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


hey panda , dont flame wars
Feeling sad that everytime i use Youtube on my ipod touch
cause its annoying enough on my nexus

posted on 11 Sep 2012, 20:33

14. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


I wasn't attempting to flame a war, but I guess how it looks like so.
I'm just sad how google hasn't finished their Google Navigation project that they started with android yet, and its been quite awhile. It is truely depressing that it is still not up to par.

posted on 12 Sep 2012, 01:07

15. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


It's in beta right ? Like most google products
But anyway my iOS devices are great for YouTube cause no pentile and no ads
But guess that's about to change
Mainly using my iPad but I bought the iPod touch because I like the design and I use it so that my nexus could last 1 day +

posted on 11 Sep 2012, 03:56 1

4. dickwyn (Posts: 594; Member since: 07 May 2012)


cant wait to see the iPad app

posted on 11 Sep 2012, 04:10

5. aokde (Posts: 186; Member since: 09 Jul 2012)


better than killing a person, is making him sorry. google is not killing the youtube app completely, it's making ios users feel sorry for buying an idevice.

Google i love you, marry me?

posted on 11 Sep 2012, 07:41

7. good2great (Posts: 1039; Member since: 22 Feb 2012)


thanks Google!

i'll be downloading this tomorrow...

posted on 11 Sep 2012, 07:45

8. vicorama (Posts: 8; Member since: 18 Oct 2011)


Apple will find some way to sue...

posted on 11 Sep 2012, 08:05

9. darkkjedii (Posts: 11231; Member since: 05 Feb 2011)


Good move googer

posted on 11 Sep 2012, 17:43

12. codymws (Posts: 237; Member since: 17 Jun 2010)


Windows Phone next?

posted on 11 Sep 2012, 19:20

13. darkkjedii (Posts: 11231; Member since: 05 Feb 2011)


The new you tube app rocks for ios

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