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Forstall ousted for refusing to sign Apple Maps apology, Jony Ive takes over all Apple design: what does this mean for Apple?

Posted: , by Victor H.

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Forstall ousted for refusing to sign Apple Maps apology, Jony Ive takes over all Apple design: what does this mean for Apple?
Apple might just have stolen the spotlight from Google’s humongous Nexus unveiling, and the Windows Phone 8 launch by announcing that... iOS head Scott Forstall is leaving the company.

In a brief press release, Apple said it will shake up its top management hugely. Forstall is down, chief designer Jony Ive goes up. Interestingly, there were no kind words in the press release to bid farewell to the iOS head. Tim Cook did however thank Forstall "for his many contributions" in an internal email.

Forstall, the executive responsible for Apple Maps, and iOS development in general, is said to have become one of the most polarizing figures in the company. Once sharing common ideas with ex-Apple chief executive Steve Jobs, and largely seen as Steve’s man, Forstall has now obviously lost that protection. And when Jobs was already not there to keep the character of Apple’s top manager in check, that personality of conflict rather than collaboration seems to have started getting in the way.

The relationship between Forstall and Ive collapsed to a point where the two would not sit in the same meeting room together
The main reason for Forstall’s removal (and it sound much more like a removal, rather than a voluntary quitting) should have been Apple Maps. The application was criticized sharply for lacking in data, features and even accurate representation of key landmarks.

Apple chief executive Tim Cook issued an official excuse, and it all escalated around then when Scott Forstall refused to sign the apology.

Skeuomorphism in Apple apps.
Skeuomorphism in Apple apps.

Skeuomorphism in Apple apps.

The iOS head also pushed skeuomorphic designs into iOS apps. Basically, this approach of designing apps to look like quaint textures and objects in real life contrasted starkly with the modernistic simplified design ideas of Apple’s chief draftsman Jony Ive.

People in the know say quoted by the NY Times say the relationship between Forstall and Ive collapsed to a point where the two would not sit in the same meeting room together.

Forstall is an Apple veteran, first joining NeXT in the early nineties with roles in developing NeXTStep, Mac OS X, and iOS. He is widely seen to be one of the people that pushed for iOS to become more than just a souped up feature phone platform in the iPhone and opted for a close similarity with Apple’s desktop OS X. And there is no denying that the iOS platform has been hugely successful under him so far.

The tradeoff is clear: Forstall loses his positions, while Jony Ive takes over all product design questions, hardware to software. This is huge news as no one at Apple had ever assumed such responsibilities except for Steve Jobs. And that’s telling.

source: NY Times, John Gruber

Cook, Forstall, and Ive.

Cook, Forstall, and Ive.


83 Comments
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posted on 30 Oct 2012, 04:00 39

1. fsnas (Posts: 103; Member since: 18 Jun 2012)


apple is on its way down!

posted on 30 Oct 2012, 04:19 9

13. MeoCao (unregistered)


Apple board refuses to pay dividents to shareholders even when they don't know what to do with the cash. They want to hang on to the cash because who controls it will have great power and you can be sure that they will not exercise that power in a good way but in a way that enrich themselves.

The power struggle at Apple is getting fierce and it's time to sell Apple's shares.

posted on 30 Oct 2012, 04:42 10

21. dickwyn (Posts: 621; Member since: 07 May 2012)


theyre stocks are falling now

posted on 30 Oct 2012, 05:47 7

28. Aeires (unregistered)


Steadily dropping, which is probably why they hold onto the money. Apple hasn't forgotten what it's like to be on the brink of bankruptcy, gotta hold that nest egg tightly.

posted on 30 Oct 2012, 07:57 10

43. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


Apple is done!
How stupid and arrogant can a company get? Forstall was like Steve Jobs and responsible for the success of iOS! How could they let Ive take over just like that because of some stupid posh looking hardware designs he made?

It actually shows the trend of a company! Apple is a superficial company with superficial people giving importance to superficial crap! It was iOS that was responsible for the succes of the iPhone not the hardware. Hardware design accounted later for the looks only. You can build a phone out of platinum with a crap os and it'' never sell!

what a dumb move by Apple and Cook? Way to mess up! I mean who lets a guy who designs shapes of a phone take over the software and operating system aspects?

Apple is Done! Proud arrogant narcissistic bunch of morons have shown their true colors!

posted on 30 Oct 2012, 08:18 1

45. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Thanx for predicting apples doom, and jus think u did all that from your living room couch. Dude u rule!!! Syke

posted on 30 Oct 2012, 08:34 2

49. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


dude get a life rather than living off of my comments! TROLL!

posted on 30 Oct 2012, 08:46 1

51. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Dude I'm just blown away by the fact that n a single paragraph u can accurately predict the fall of a top Fortune 500 co. I'm gonna forward your knowledges to time, news week and the enquirer. All hail phenomfaz

posted on 30 Oct 2012, 10:14 3

60. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


Thank you loyal subject!

posted on 30 Oct 2012, 10:15

61. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


You're welcome lord faz. We await your wisdom.

posted on 30 Oct 2012, 10:33 1

62. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


Wait in patience and it shall be granted...especially to you!

posted on 30 Oct 2012, 11:08

64. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Great lord faz. I await u to tell me what phone to get next

posted on 30 Oct 2012, 11:18 2

65. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


G Note 2, LG Nexus 4, Nokia Lumia 920, Asus Padfone 2, HTC One x+, Galaxy S3, mOTO dROID rAZR maxx hd...Take your pick you're good to go as long as you dont get iCrap...Happy to Help :)

posted on 30 Oct 2012, 12:00

67. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Thank u o' wise one

posted on 30 Oct 2012, 11:00 2

63. weinerslav (Posts: 126; Member since: 31 Jul 2012)


A bit like you usually predict the android dowfall...

posted on 30 Oct 2012, 09:35 3

56. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Don't underestimate Jony. Apple's recent problems have been with software design, which was Forestall's area. They still consistently churn out fantastic pieces of hardware. From what it sounds like, Forestall was part of the problem. Mayben now Apple can finally produce an at least half-interesting piece of software because, let's face it, it really hasn't changed over the years.

(Also, to address your bit about letting the guy who designs the shapes of the phones take over:having consistent design throughout the platform is key to Apple's success. Ive and Forestall were often at loggerheads about design, which caused several rifts between hardware and software design. Now that Ive is in control maybe software and hardware design will finally sync.)

posted on 30 Oct 2012, 11:48 1

66. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Good post

posted on 30 Oct 2012, 05:53 3

33. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Oh please man. That doesn't even make sense dude.

posted on 30 Oct 2012, 05:54 2

35. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Name one company that doesn't do what u just said.

posted on 30 Oct 2012, 06:26 5

36. MeoCao (unregistered)


Google

posted on 30 Oct 2012, 06:35 3

39. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Google is a capitalistic for profit company just like apple. U just like google, and dislike apple so u turn a blind eye to google.

posted on 30 Oct 2012, 07:15 6

41. MeoCao (unregistered)


This is not about capitalistic nature of the companies but about the character of people who run them.

Google is great b-c the founders believe there a chance for generosity in business vs strict money grabing mentality of Apple, MS and others.

Don't be evil is the company's motto and they live up to it.

posted on 30 Oct 2012, 08:30 1

47. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Ok dude lol. Ok...

posted on 30 Oct 2012, 08:49

52. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


Didn't Google get fined by the FTC for "violating" privacy concerns? Isn't Google getting investigated for use FRAND patents as a weapon in patent disputes?

"Don't be evil" is simply bullspit!!!

posted on 30 Oct 2012, 09:12

53. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Exactly. Well said, all these companies do the same crap. Google pays Microsoft as we speak for infringement

posted on 30 Oct 2012, 13:02 1

73. remixfa (Posts: 14255; Member since: 19 Dec 2008)


being investigated and being found guilty are not the same thing. you think mr " ithink iknow everything" would know that. I guess you dont.

posted on 30 Oct 2012, 12:44 1

71. InspectorGadget80 (unregistered)


CAPTIALISTIC U SAY? May i remind u that it was APPLE WHO STARTED this whole patent war. they BAN HTC earlier this year for a few weeks and their stock plummented. THEY PAY a greedy ijudge and the jurors to FIND Samsung guilty without even giving them a chance to defend themselves. and APPLE IS CONTROLLING THE ITC/Patent offices and tries to SUE OR BAN anyone who thinks they copied Apple. it's suppose to be bout COMPETITION NOT CAPITALISTIC

posted on 30 Oct 2012, 08:31 3

48. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


nice mate!
by the way darkjedi is nothin but a troll so best to ignore him. he usually ends up gettin himself banned anyway :)
Moreover he has nothing of value to add just personal biased opinion or simply hating on other people's comments...he never posts anything of his own opinion probably cause he doesn't have a mind of his own :)

Anyways best to ignore him

posted on 30 Oct 2012, 08:41

50. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


Lol!!

posted on 30 Oct 2012, 09:12

54. darkkjedii (Posts: 22025; Member since: 05 Feb 2011)


That's exactly what u do lmao. Wowwww

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