In a speech to the European Consumer Summit, Ms. Reding stated that there is no uniform enforcement of the EU mandate that there be a minimum two-year warranty. She also pointed out that in at least 21 countries, Apple is not informing customers of their warranty rights.
Ms. Reding’s remarks ride the coattails of a letter she wrote to ministers last autumn stating that Apple is “prominently” advertising its one-year warranty to European customers. That letter followed a €900,000 fine imposed on Apple by Italy over misinforming its customers about a one-year warranty and offering to sell AppleCare for extended coverage.
Now, Ms. Reding is advocating that EU members be more proactive in their approach to enforcing the two-year warranty that is required. She believes a more prominent role through the use of consumer review and reporting tools online can provide the most uniform solution.