BlackBerry Z10 price cuts just part of normal cycle says the manufacturer
According to Stuart Jeffrey, an analyst at Nomura Equity Research, the prices cuts indicate that the current line of BlackBerry models are not selling. "Having price cuts this early before a new product is actually announced seems unusually early to us," Jeffrey told CNBC."It seems hard not to conclude there is excess inventory." For the first quarter, only 2.7 million BlackBerry 10 units sold. Wall Street traders dumped the shares on the heels of the report and the stock hasn't recovered since.
At this point, BlackBerry's only viable option might be to sell itself as a services company, focused on security. CEO Heins even brought this up at the conference call when he said, "We’ve never been a devices-only company. We also run a global secure data network and services business. And we don’t plan to run the company with a short-term device-only strategy."
1. alterecho (Posts: 1073; Member since: 23 Feb 2012)
"But according to the Canadian manufacturer, this is all part of the "life cycle management."
I thought they had finally achieved enlightenment.
2. Droid_X_Doug (Posts: 5605; Member since: 22 Dec 2010)
"I thought they had finally achieved enlightenment."
Fuggedaboudit. They will achieve enlightenment when they are in BK. But only after their reorganization plan is not approved and they have to liquidate.
3. Johnnokia (Posts: 487; Member since: 27 May 2012)
It is still early for Blackberry to quit handsets manufacturing. There are still more than 70 million BB users.
4. itsdeepak4u2000 (Posts: 2480; Member since: 03 Nov 2012)
Coz it's overpriced and not selling so they cut the price.
5. imatejammer (Posts: 2; Member since: 17 Jul 2013)
BlackBerry realy have to slash prices of their handsets. The recently released OS 7 devices and new OS 10 devices are overpriced in emerging markets where they still have considerable market share.