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Asustek rides Nexus 7 success in Q3, profits grow

Posted: , by Victor H.

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Asustek rides Nexus 7 success in Q3, profits grow
Asus has posted its financials for the third quarter of the year and quite surprisingly outperformed its rivals riding the success wave of the Nexus 7 tablet and the popularity of its Transformer Android tablet series.

Not just that, Asus had a strong quarter beating market analysts’ expectations. The company’s net profit stood at around $229 million (NT$6.71 billion), on revenue of around $3.81 billion (NT$111.4 billion).

Asus now expects growth to continue throughout the Holiday quarter with tablet shipments reaching 2.6 million units. In addition, analysts pointed out that Asus has some of the most competitive Windows 8 tablets, so it should be one of the companies to actually gain some money off of the nascent platform.

Asus has recently made its first strides into the U.S. carrier market by signing a deal with AT&T to sell its Windows 8 Vivo Tab RT tablet.

source: WSJ

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posted on 30 Oct 2012, 09:15 13

1. sheik (Posts: 249; Member since: 12 Sep 2012)


Even though nexus 7 isn't launched worldwide yet, its a hit... Thats the power of rising android...

posted on 30 Oct 2012, 10:30 3

5. PhenomFaz (Posts: 1086; Member since: 26 Sep 2012)


I am glad to see a quality company like Asus getting out of the blocks and making profit...i was a little worried about them.
And of course once you join forces with the Nexus you are automatically on the winning team :)

posted on 30 Oct 2012, 13:49 2

7. cepcamba (Posts: 717; Member since: 27 Feb 2012)


If only HTC made the same move a few years back. I remember reading an article wherein an HTC executive said they won't be making low-priced products because they will lose brand value. Asus did just that and ended up strengthening their reputation.

posted on 30 Oct 2012, 14:08 1

8. PhenomFaz (Posts: 1086; Member since: 26 Sep 2012)


Asus is smart and in business brand reputation comes from deliveering quality in all aspects. Quality does not mean an over-priced product made with premium materials but an optimally satisfying product at an optimum price. Asus did just that and now they're reaping the rewards.
This should also give a push to their other mobile products like the Padfone 2 which by the way happens to be a qquality device as well for an entirely another segment

posted on 30 Oct 2012, 14:38 2

9. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Actually, for me, the King of Android Tabs was the ASUS TF700 (until the Nexus 10 comes out). Then they made the Nexus 7 and that was also the best in it's class. ASUS is a great hardware company and I also like their UI :)

posted on 30 Oct 2012, 09:16 7

2. MeoCao (unregistered)


Good job Asus, you deserve that.

posted on 30 Oct 2012, 09:48 3

3. darac (Posts: 2156; Member since: 17 Oct 2011)


So much for " total fail "

posted on 30 Oct 2012, 10:27 2

4. daddysbeenabadgirl (Posts: 157; Member since: 26 Jul 2012)


No surprise to me.

Asus cleary makes solid Android tablets with very few issues and has top rated support. Them not being a big household name such as Samsung or Sony is probably the reason they aren't farther ahead then they should be.

posted on 30 Oct 2012, 11:53 3

6. kcombs (Posts: 248; Member since: 15 Dec 2010)


Add one more to that total, I ordered mine last night!

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