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Apple's iBeacon to improve the shopping experience at Apple Stores

Posted: , by Alan F.

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Apple's iBeacon to improve the shopping experience at Apple Stores
Apple is about to enhance your shopping experience at brick and mortar Apple Stores. The Cupertino based tech titan is about to install iBeacon transmitters on the tables and shelves at its stores. With the iBeacon in place, those walking into an Apple Store with an iPhone or iPad will be able to sidle up to an accessory and see additional information about it on their phone, including features and pricing.

Someone could walk into an Apple Store, head over to the iPads, and find out that a workshop about the slate is being held soon. To be able to receive these messages, your Apple iPhone or Apple iPad  must be updated to iOS 7, supporting Bluetooth 4.0. And the alerts can be disabled if you don't want to receive them.

Apple has some other plans for the iBeacon technology. It can help those waiting inside the store for their Genius Bar appointment get an alert when it is their time to be seen. It can also broadcast a special deal to those waiting inside the store. And in testing is a way for those who happen to be near the vicinity of an Apple Store, to be alerted when a device brought in for a repair is ready to be picked up.

If you have the soon to be updated Apple Store app installed on your device, your presence inside an Apple Store is already known. But iBeacon can improve location information. In fact, with speculation that the next version of iOS will include indoor mapping of stores and buildings, this is something that iBeacon will play a role in. Major League Baseball's New York Mets tried out iBeacon at CitiField this year. Users of the At the Ballpark app had their tickets displayed on their iPhone as bar codes while showing a map of where the seats were located. The entire experience, which included information about CitiField, also included coupons for Hot Dogs and soda. More teams are expected to launch the service next year.

iBeacon uses Bluetooth LE, the low energy version of Bluetooth. Because it uses short range signals, it makes it easier for your phone to know exactly where you are when within the range of a particular beacon.

Apple's iBeacon can help shoppers at the Apple Store discover more information about their products

Apple's iBeacon can help shoppers at the Apple Store discover more information about their products


source: AppleInsider

22 Comments
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posted on 18 Nov 2013, 01:36

1. PapaSmurf (limited) (Posts: 8300; Member since: 14 May 2012)


Um, it's a okay idea and all, but I don't see many people using when theres 20+ Apple employees working in one store.

posted on 18 Nov 2013, 02:38

8. Pancholo (Posts: 377; Member since: 27 Feb 2012)


But we will always have *that* friend in the car that goes: "Annnnnnnnd I got an update - Oh! Hold my frappuccino! Must be an Apple Store nearby! Give me 10 minutes, bro!"

posted on 18 Nov 2013, 07:12

16. good2great (Posts: 1039; Member since: 22 Feb 2012)


come on man give it more credit than that. this is a pretty good idea.

this is what they're doing with their technology. it deserves props.

posted on 18 Nov 2013, 01:43 2

2. spectrums (Posts: 127; Member since: 14 Nov 2013)


Another Gimmick Apps From Apple Iphone :)

posted on 18 Nov 2013, 01:45

3. sinple (Posts: 103; Member since: 04 Nov 2011)


its a bluetooth transmitter that has been around for years? why is it call iBeacon?

posted on 18 Nov 2013, 01:45 1

4. TheM16 (Posts: 80; Member since: 14 Aug 2013)


So Apple is officially saying no to "NFC" yes to “iBeacon”!

posted on 18 Nov 2013, 02:10 3

5. Pancholo (Posts: 377; Member since: 27 Feb 2012)


Scumbag brain... I read everything as "iBacon" until now.

posted on 18 Nov 2013, 06:59 1

15. neurobiologist (Posts: 70; Member since: 07 Nov 2012)


I am still reading it like that, and I am ok with that )

posted on 18 Nov 2013, 02:24

6. spectrums (Posts: 127; Member since: 14 Nov 2013)


This Fitur Already There On Bluetooth, Apple Only Chance The Name To iBeacon :) But Don't Worry Apple User Will assume This Brilliant Fitur. Hahah, iBeacon Thats Make Me Laught :lol:

posted on 18 Nov 2013, 02:31 1

7. Pancholo (Posts: 377; Member since: 27 Feb 2012)


Holy crap. Now, for some reason, I honestly think you write horrible in purpose. Your post gave me an aneurysm.

posted on 18 Nov 2013, 03:02 5

9. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)


I won't guess anything based on leaked information when it's Apple related.

"New is easy, right is hard"

Apple has shown so far that if they add some new features, they are actually useful with less to no trade-offs. (Siri being THE exception)

TouchID for example, is extremely convenient. I never password-protected my phones because I hate being halted every time when I want to do something with my phone.
But with TouchID, it's even faster because I don't have to swipe away the lock screen.

"It just works"

That's the difference.

posted on 18 Nov 2013, 06:20 1

14. darkkjedii (Posts: 11275; Member since: 05 Feb 2011)


I love TouchID, very very useful. +1

posted on 18 Nov 2013, 06:15 1

13. darkkjedii (Posts: 11275; Member since: 05 Feb 2011)


While you're :lol:, go ahead and change "Chance to change, and Laught to laugh".

posted on 18 Nov 2013, 03:06

10. androiphone20 (Posts: 1441; Member since: 10 Jul 2013)


It's always best to know how useful something is when you actually use it, rather than being a total d*!k about it

posted on 18 Nov 2013, 06:09 2

12. darkkjedii (Posts: 11275; Member since: 05 Feb 2011)


Not a bad move apple, not a bad move at all. This will surely make things move along smoother, as apple stores are usually pack to the gills. Consider it Jedii approved.

posted on 18 Nov 2013, 07:15 2

17. good2great (Posts: 1039; Member since: 22 Feb 2012)


i think this is brilliant man. its giving more use to the technology in the phone. its impressive as a shopper to sit in a store and be updated on things the company can offer me while waiting.

posted on 18 Nov 2013, 07:32 1

18. darkkjedii (Posts: 11275; Member since: 05 Feb 2011)


Loving this move g2g. 100% agreed +1

posted on 18 Nov 2013, 09:21

19. joaolx (Posts: 353; Member since: 16 Aug 2011)


I love this iBeacons feature and that developers can use it. I think this is the most future-thinking feature I've seen in a while, triggering actions depending on your location and in the future maybe have connected, smart houses. This has an infinite number of uses.

posted on 18 Nov 2013, 09:52

20. good2great (Posts: 1039; Member since: 22 Feb 2012)


i know most would hate to say or admit it but this is innovation. lol

posted on 18 Nov 2013, 13:10

21. buccob (Posts: 1427; Member since: 19 Jun 2012)


I agree that this is innovation... but I have been using Llama app in android for 289 days in my latest phone (and a bit more in my past devices) and it has performed over 41K actions

LLAMA = Llama is a Location Aware Mobile App

I have it to automatically turn off and on my WiFi, BT, and Data depending on Location, Battery and conexion drops... It also makes a great Location reminder, and even silence my phone accordingly if I happen to make an event with the words "Movie, Meeting, Seminar" in my calendar

Im not discrediting apple's new feature... but it is similar to what is already out there... specially in combination of NFC.

posted on 18 Nov 2013, 14:52

22. good2great (Posts: 1039; Member since: 22 Feb 2012)


its not the same as what apple is using theirs for man.. that's the point of this article.

Android is not giving you notification or information based on its products and services when you're in the store.

smh

posted on 19 Nov 2013, 07:41

23. buccob (Posts: 1427; Member since: 19 Jun 2012)


I know it is not the same... but the principle of using you location to trigger actions is already there...

I like what I am using way more than having advertising displayed when I enter an Apple Store...

I am not discrediting the innovation of the tech, I am just saying that it has been done something similar already

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