Apple's iBeacon launches today at all 254 Apple Stores
Right now, Apple is limiting reception of the iBeacon signals to those who have downloaded the Apple Store app on their iPhone or iPad and have agreed to be tracked. For shoppers, the question is whether the value they receive from Apple is worth giving up their privacy for. In addition, there are other uses for the technology. Apple tested out iBeacon at CitiField this past baseball season as NewYork Mets fans were able to see on their iPhone or iPad exactly where their seats for an upcoming game were located. They also received a coupon for a free hot dog and Coke, giving hapless Mets fans something to cheer about last year.
2. Caralho (Posts: 119; Member since: 18 Jun 2012)
How innovative!!! ANother way to bug the ifans with dozens of junk texts urging them to buy the latest overpriced icrap...go figure.
3. apple4never (Posts: 1042; Member since: 08 May 2013)
did anyone other than me misread that as iBacon ?
5. Ashoaib (Posts: 2881; Member since: 15 Nov 2013)
Wow what an innovation... this is called true innovation bcoz apple has done it... by the way where is the paten for this cutting edge technology?
6. suneeboy (Posts: 201; Member since: 02 Oct 2012)
This is not an Apple thing its a corporate thing. Soon you'll see many more companies doing this. I think Macy's is already getting involved. Google does the same exact thing, by showing you adds by location, and tracking you with Google Now. Stop being fanboy trolls and realize what the hell is going on around you.
7. Brewski (Posts: 123; Member since: 05 Jun 2012)
What happens if the Bluetooth is turned off on my iPad will it still receive these messages? I never turn the Bluetooth on because I don't have anything to connect it to.