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Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard

Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard

Posted: 06 Feb 2013, 05:18, by Daniel P.

Categories: Apple Apple

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Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard

It seems that Apple is stealthily responding to the barrage of bad press it has been receiving recently after its stock price started plunging in Q4 last year, and after the earnings report in January where it gave a relatively weak guidance for the first quarter.

The company is usually pretty nonchalant about writings and opinion pieces, as this is heavily ingrained in its culture of commitment to "do the best products," and let the results speak for themselves, which made it hit the largest market cap company status with the iPhone and iPad franchises at a point.

Now the PR team over at Cupertino seems to be more proactive than usual, issuing press releases heralding a fairly minor bug-fix iOS 6.1 update, and, as WSJ reports, sending a third party study to the media that predicts Apple will be in the enterprise what Microsoft is now as soon as next year.

All of this combined might be taken as proof that Apple is now seeking for its part of the story to be heard, too, diverting a bit from the usual complete silence over its plans or achievements - it probably has to do with Tim Cook being at the helm, as he's show a few times already to manage more openly and reactively than Steve Jobs.

It's hard to keep pushing from Apple's top, and you can afford a slip or two with so many billions of cash in the bank, yet it's this year's products that will show the true direction Apple will be taking from now on, and the game is definitely heated.

source: WSJ via AppleInsider

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1. rusticguy posted on 06 Feb 2013, 06:21 6

Good. Proves that customer is KING when it's a competitive world. Take out silly patents out of equation and Apple would go down faster. Soon they will have to rethink about criminally high profit margins also :)

4. Topcat488 posted on 06 Feb 2013, 06:25 2

Where's my Iphone Math... As Soon as a 5" screen comes, and refreshed OS, i'm buying... Right said Fred ^^^ Customer is King.

2. wendygarett posted on 06 Feb 2013, 06:21 2

I hope I can bought Apple back @ $400 :p

3. wendygarett posted on 06 Feb 2013, 06:23 2

Tim cook manage more openly than Steve jobs? Pftt, nobody can match with jobs when it comes to openess...

6. rusticguy posted on 06 Feb 2013, 06:33 10

Yup his thermonuclear statement reminded of Osama once ...

5. XPERIA-KNIGHT posted on 06 Feb 2013, 06:27 2

"on the sly"

LMFAO.........daniel and ray are the ghetto ones of phone arena......haha

7. blingblingthing posted on 06 Feb 2013, 06:36 5

Responding via PR? Does this not remind anyone of those I am a Mac and I'm a PC ad, where the apple guy asks the PC guy why not reallocate his advertising funds to his fixing windows vista fund.

8. parisbell posted on 06 Feb 2013, 06:48 0

I am glad that Apple is standing up to its reputation.

9. _Bone_ posted on 06 Feb 2013, 07:15 7

Apple should sue itself. Suing Samsung is the best PR Sammy ever got.

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Samsung Galaxy S4
- Announced: 14 Mar 2013
- OS: Android 4.2.2
- Hardware: Quad core, 1900 MHz, Krait 300, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Apple iPhone 5
- Announced: 12 Sep 2012
- OS: iOS
- Hardware: Dual core, 1300 MHz, Apple Swift, 1016 MB RAM
- Display: 4.0 inches, 640 x 1136 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1700/2100 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s HSDPA+ (4G) 42.2 Mbit/s UMTS EDGE GPRS EV-DO Rev.A EV-DO Rev.B
Samsung GALAXY Note II
- Announced: 29 Aug 2012
- OS: Android 4.1.2 4.1.1
- Hardware: Quad core, 1600 MHz, ARM Cortex-A9, 2048 MB RAM
- Display: 5.5 inches, 720 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 35 hours of Talk Time, 980 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 21.1 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
HTC One
- Announced: 19 Feb 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1700 MHz, Krait 300, 2048 MB RAM
- Display: 4.7 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 4 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Sony Xperia Z
- Announced: 07 Jan 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13.1 megapixels, 1920x1080 (1080p HD) video
- Battery: 11 hours of Talk Time, 550 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Google Nexus 4
- Announced: 29 Oct 2012
- OS: Android 4.2.2 4.2.1 4.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 15.3 hours of Talk Time, 390 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
LG Optimus G
- Announced: 28 Aug 2012
- OS: Android 4.1.2 4.0.4
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Battery: 15 hours of Talk Time, 335 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Nokia Lumia 920
- Announced: 05 Sep 2012
- OS: Windows Phone 8
- Hardware: Dual core, 1500 MHz, Krait, 1024 MB RAM
- Display: 4.5 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8.7 megapixels, 1920x1080 (1080p HD) video
- Battery: 17 hours of Talk Time, 400 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS

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Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard

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9 Comments Follow Following

1. rusticguy posted on 06 Feb 2013, 06:21 6

4. Topcat488 posted on 06 Feb 2013, 06:25 2

2. wendygarett posted on 06 Feb 2013, 06:21 2

3. wendygarett posted on 06 Feb 2013, 06:23 2

6. rusticguy posted on 06 Feb 2013, 06:33 10

5. XPERIA-KNIGHT posted on 06 Feb 2013, 06:27 2

7. blingblingthing posted on 06 Feb 2013, 06:36 5

8. parisbell posted on 06 Feb 2013, 06:48 0

9. _Bone_ posted on 06 Feb 2013, 07:15 7

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