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Apple softens Jobs' war on Android, offers licensing deal to Motorola and Samsung

Posted: , by Michael H.

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Apple softens Jobs' war on Android, offers licensing deal to Motorola and Samsung
It looks like Apple may be softening its strategy in Steve Jobs' eternal war against Android. Now, instead of seeking injunctions against devices in its numerous lawsuits against Android hardware manufacturers, Apple is taking a page from Microsoft's playbook and offering licensing deals instead. At last count, Microsoft had signed licensing deals with over half of all Android manufacturers, and was collecting anywhere between 5 to 10 dollars per handset sold in royalties. 

Apple is just targeting Motorola and Samsung right now, but is looking for a little more than Microsoft, asking for between 5 and 15 dollars per handset sold. The licensing deal was presented to Motorola and Samsung by Apple as a settlement to the current lawsuits seeking injunctions. The figure of $5-15 represents between 1%-2.5% of net sales per device.

Motorola had offered Apple a similar licensing deal, asking for 2.5% of net sales per iOS device for the wireless patents that had led to an injunction against iCloud in Germany. Samsung is also locked in litigation with Apple. Who knows, maybe this will be a turning point away from wasteful patent litigation and towards licensing deals which will end up with everyone paying everyone else. That's progress, right?

source: Nasdaq via BGR

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posted on 06 Mar 2012, 14:18 16

1. Penny (Posts: 1107; Member since: 04 Feb 2011)


Wooooo! Progress, definitely.

posted on 06 Mar 2012, 19:42

54. Mario1017 (Posts: 336; Member since: 04 Sep 2011)


Good job Apple! Now that is good competition!

posted on 06 Mar 2012, 14:18 14

2. cepcamba (Posts: 717; Member since: 27 Feb 2012)


I think this is outside the policy Jobs. They are supposed to be the ultimate closed system.

Thumbs up though :) If this happens, it will lead to more innovations considering progress is being hampered because most companies don't want to accidentally step into a patent suit that can cost them more than the value of their company.

posted on 07 Mar 2012, 13:35

69. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


yeah, i don't mind paying more for the technological progress, but i hate paying more for another legal battles..

posted on 06 Mar 2012, 14:18 15

3. bragzter (Posts: 44; Member since: 21 Feb 2012)


Let's hope an agreement can be reached. This patent war has to stop cause it's hurting the industry

posted on 06 Mar 2012, 14:22 7

4. Jamus (Posts: 30; Member since: 19 Feb 2012)


Soon Android users will be paying Microsoft, Apple users paying Android, and Microsoft users paying China..I mean Apple.

Either way, licensing offers growth, which is good. Whereas patent litigation strangles it.

posted on 06 Mar 2012, 14:27 13

5. remixfa (Posts: 13902; Member since: 19 Dec 2008)


if its for valid patents with a promise to end all lawsuits I'm all for it.
if its for more napkin drawings then stay in court.

now is apple offering to pay for their violations as well or is this just a strong arm tactic.. "pay us now and forever or we keep suing".
at least its a step in a new direction.

posted on 06 Mar 2012, 14:48 8

10. cepcamba (Posts: 717; Member since: 27 Feb 2012)


"pay us now and forever or we keep suing".

That's certainly very Apple (or Jobs). Anyway, looks like the new Apple management has a different view from Jobs. I have this feeling they're starting to play by the rules, I mean the Market Rules :)

dual-core, variety of screen sizes (rumored), dropping prices (really? Apple?) and now this sort of attempt to make peace with it's biggest competitor.

posted on 06 Mar 2012, 15:04 7

16. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I hope that sort of behavior modification is true on apple's part. I dont hold high hopes as I don't think Jobs would chose a successor that fell too far from his tree, but at least there is some hope.

posted on 06 Mar 2012, 15:16 4

19. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Yup. If Apple is indeed wanting a harmonious relationship with other companies it can only lead to good things.

Honestly, I think Apple can get a big chunk of the Android Market share if they made their products "open". Imagine them producing quads with a humongous apps store with all the apps optimized for their device. I'm guessing porting of Android Apps wouldn't pose much of an issue too since both have arm architecture (i'm guessing here).

I just really like the way iPhones (3GS, 4, and 4S) have this creamy feeling (thanks to a highly optimized software) whereas you only get this feeling with dual core droids and a select few single core monsters.

I guess what I'm saying is the combined technologies of anything is sure to lead to something better.

posted on 07 Mar 2012, 13:40

70. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


if that's true, i think apple will have even more followers, and maybe it can even coexist peacefully with android.. it's not that i hate apple products, actually they are not that bad, and certainly in some aspects, better than others.. it's their market behaviour that disgusts me the most, and maybe Jobs' personal vendetta to kill other competitors.. he's a great guy, but his methods are sometimes too sick..

posted on 06 Mar 2012, 14:30 3

6. gallitoking (Posts: 4682; Member since: 17 May 2011)


the patent wars ahve been going on for quite some time.. Innovation has not slowed down.. please.. people dont exagerate..

posted on 06 Mar 2012, 15:18 4

22. -box- (Posts: 3714; Member since: 04 Jan 2012)


I dunno, I haven't seen apple innovate anything... whereas other companies are pushing for better and more exciting (and long-lasting) UI/UXs, tweaking the software, pushing the hardware boundaries (processors, screens, cameras), rather than incremental upgrades to increase sales and render prior models almost entirely useles...

posted on 06 Mar 2012, 15:37 1

26. gallitoking (Posts: 4682; Member since: 17 May 2011)


they release a phone every year... thats why their innovation is different...

posted on 06 Mar 2012, 16:55 9

39. andro. (Posts: 1936; Member since: 16 Sep 2011)


They release the same phone every year is what you meant to say

posted on 06 Mar 2012, 17:09 2

40. gallitoking (Posts: 4682; Member since: 17 May 2011)


to dumb to noticed the difference.. ok.. now I see why you went with Android

posted on 06 Mar 2012, 18:46 1

50. nak1017 (Posts: 328; Member since: 08 Jan 2010)


Are you high? The lawsuit wars have made lawyers apart of engineering R&D decisions, which is akin to pouring molasses in gears. Companies are so worried about getting caught up in these never ending trials, they're having to go everything with a fine-tooth comb and keep perfect records of all development work just to avoid the appearance of using someone else's prior art.
Licencing give companies the option to take the shorter routes and speed up development work (at a small cost per unit). It also allows companies an out in the event of possible lawsuits, thus removing some lawyers from engineering decisions. You obviously never worked for an engineering company...

posted on 06 Mar 2012, 14:41 3

8. gallitoking (Posts: 4682; Member since: 17 May 2011)


nice choice of picture Michael... the hammer of the law about to crush Apple.. and you still say you called right down the middle..

posted on 06 Mar 2012, 15:20 3

24. -box- (Posts: 3714; Member since: 04 Jan 2012)


I know you're a hardcore apple person, but your statement says that you're glad the picture shows apple about to get smashed by the gavel, meaning you're happy apple has to compromise...

...did you have an epiphany or something?

posted on 06 Mar 2012, 15:38 1

28. gallitoking (Posts: 4682; Member since: 17 May 2011)


is called sarcasm....

posted on 06 Mar 2012, 14:44 13

9. fost4real (Posts: 26; Member since: 29 Dec 2011)


Apple must pay for the notification bar they stole from Android.

posted on 06 Mar 2012, 14:48 5

11. theBankRobber (Posts: 645; Member since: 22 Sep 2011)


I agree

posted on 06 Mar 2012, 14:49 4

12. gallitoking (Posts: 4682; Member since: 17 May 2011)


are you sure they stole it.. prove it... thats what I thought

posted on 06 Mar 2012, 15:14 6

17. vijaysivakula (Posts: 162; Member since: 17 Aug 2011)


yeah. i am sure you can prove it on your idevice even before android existed.

posted on 06 Mar 2012, 15:17 3

21. TechDroid (Posts: 37; Member since: 14 Jun 2011)


Are you serious?

posted on 06 Mar 2012, 21:06 1

58. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)


Prove it? Are you for real? That's like looking at a sparrow and say to others "Are you sure it's a bird? Prove it!".

posted on 06 Mar 2012, 18:09 3

45. stealthd (Posts: 916; Member since: 12 Jun 2011)


Google hasn't been granted a patent for that.

posted on 06 Mar 2012, 14:57 8

13. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


everybody wants a piece of android now!!
cant beat them join them! lol or charge them!

posted on 06 Mar 2012, 15:21 2

25. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Well said. :p

posted on 06 Mar 2012, 15:38 1

29. gallitoking (Posts: 4682; Member since: 17 May 2011)


could it be that they were late to the party and they copied everyone..

posted on 06 Mar 2012, 15:44 4

30. taz89 (Posts: 2009; Member since: 03 May 2011)


late to the party?thats rim,nokia and microsoft and thats why they are where they are

posted on 06 Mar 2012, 16:12 1

38. gallitoking (Posts: 4682; Member since: 17 May 2011)


microsoft?... really... wow..ok. whatever

posted on 06 Mar 2012, 20:04 2

55. remixfa (Posts: 13902; Member since: 19 Dec 2008)


did you know that Windows 5xx had slide to unlock? lol

posted on 06 Mar 2012, 17:13

42. tward291 (Posts: 559; Member since: 14 Feb 2012)


who did microsoft copy

posted on 06 Mar 2012, 15:56 5

34. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


Dude..... Lay off the Apple Jelly on your iBiscuits man...

posted on 06 Mar 2012, 17:11 1

41. gallitoking (Posts: 4682; Member since: 17 May 2011)


as soon as you lay off the IC sandwich...

posted on 06 Mar 2012, 14:58 3

14. ghost__uwi (Posts: 175; Member since: 28 Nov 2011)


Wow apple is becoming .... nice.... this will affect my view of owning snobbish tech now

posted on 06 Mar 2012, 15:00 6

15. andro. (Posts: 1936; Member since: 16 Sep 2011)


Good news to hear,does this mean Apple might concentrate on actually innovating for the first time in 2-3 years instead of sueing their competitors?

posted on 06 Mar 2012, 15:17 3

20. drahmad (Posts: 478; Member since: 20 Aug 2011)


bad news for you dear. android will become so costly for oems that they would rather prefer windows.

posted on 06 Mar 2012, 15:46 5

32. andro. (Posts: 1936; Member since: 16 Sep 2011)


Thats hilarious!

posted on 06 Mar 2012, 15:45 4

31. -box- (Posts: 3714; Member since: 04 Jan 2012)


More like first time since the original iphone came out.... and even that wasn't necessarily innovative, just a combination of ideas and parts from other companies (without permission for a number of them, i.e. Nokia) with a logical evolution of the smartphone concept, already illustrated by other companies' prototypes and concepts, much like the original macintosh was for PCs

posted on 06 Mar 2012, 15:14 2

18. -box- (Posts: 3714; Member since: 04 Jan 2012)


To quote Keanu Reeves... "Whoa."

posted on 06 Mar 2012, 15:18 6

23. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


So if this goes through, If I buy a moto or sammy product then I am supporting apple by giving them 15 bucks? Sorry moto and sammy I refuse to buy your products if you settle with this.

posted on 06 Mar 2012, 15:49 1

33. ReturningToNokia (Posts: 130; Member since: 09 Jul 2011)


Don't worry, Love. HTC and the others will be added to the list!

Just think, if you are already using an Android device, you're already supporting Microsoft; might as well support Apple too :)

posted on 06 Mar 2012, 16:03 4

36. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


I don't really mind supporting Microsoft. Just not Apple.

posted on 06 Mar 2012, 19:05 3

51. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)


No, I love Microsoft despite their extremely costly software, but at least it works and it's good...I refuse to pay Apple. They have given me nothing but a s**tty mp3 player and a hoard of annoying iFans to make my life miserable...

posted on 06 Mar 2012, 17:35 1

44. ZEUS.the.thunder.god (unregistered)


i guess a lot of us think same way on moral grounds.

posted on 06 Mar 2012, 18:24 2

46. -box- (Posts: 3714; Member since: 04 Jan 2012)


Buy Nokia. Apple has to pay them for patent infringements

posted on 06 Mar 2012, 19:29

53. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


if you buy Samsung or Motorola, you're already supporting Microsoft to the tune of $10 or so. What's another $15 going to Apple?

posted on 06 Mar 2012, 20:05 5

56. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Because I dont dislike MS as a culture (though i do not like their foxconn practices), where I disagree with Apple as a culture and do not want to contribute to that.

Its like being a capitalist and being told you are forced to give your money to communists..
wow. its exactly like that.. lol

posted on 06 Mar 2012, 20:48

57. cellphonator (Posts: 298; Member since: 29 Oct 2011)


Ha! You're in the 1% then, busted, shame on you hahaha!

posted on 06 Mar 2012, 23:22

59. hepresearch (unregistered)


Capitalists being forced to give money to communists? I cannot remember a time when that has NOT been the case in my lifetime...

posted on 06 Mar 2012, 15:38 1

27. downphoenix (Posts: 2267; Member since: 19 Jun 2010)


Although I am pleasantly surprised to hear this, I think Apple is just realizing that Android isnt going anywhere so they might as well squeeze every penny they can instead of fighting a neverending battle. Wouldnt it be nice if our government would do the same for the war on drugs?

posted on 07 Mar 2012, 11:49

68. audiblenarcotic (Posts: 108; Member since: 16 Nov 2011)


What a wonderful analogy. But you forget that such a move would require logic and common sense. Something that our government seems to lack currently.

posted on 07 Mar 2012, 13:49

71. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


when i read the first sentence, i was like, okay, this guy got a good point..

when the last one came........

facepalm.........

posted on 06 Mar 2012, 16:00

35. cellphonator (Posts: 298; Member since: 29 Oct 2011)


I think I'm dreaming!

I'm about to buy an Android, probably a GSII but thumb up Apple if this is true.
Hopefully it's not one of those famous rumor that surrounds Apple products.

posted on 06 Mar 2012, 16:07

37. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)


Dont get the GS2, at least get a newer model like the Sony Xperia S or SGS3.. (:

posted on 06 Mar 2012, 17:28 1

43. cellphonator (Posts: 298; Member since: 29 Oct 2011)


The GS3 is my first choice, just don't know if I want to wait that long though, it seems that it's not going to come out soon and the American market is always the last one anyway...

posted on 06 Mar 2012, 18:32 3

47. Jillsandwich (Posts: 41; Member since: 24 Oct 2011)


Steve Jobs will roll over in his grave.

Good.

posted on 06 Mar 2012, 18:34 2

48. Justsadd (Posts: 20; Member since: 22 Nov 2011)


the judge always not fair...the apple already is crazy always sue sue sue...hope this time samsung , motorola win....win...apple die.....

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