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Apple iPad mini might eclipse Surface announcement: unveiling likely staged for October 23?

Posted: , by Victor H.

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Apple iPad mini might eclipse Surface announcement: unveiling likely staged for October 23?
The Apple iPad mini was supposed to be released on October 17th, but an expected press invitation never arrived on October 10th as everyone expected. Subsequently, we’ve heard that Apple might be experiencing issues with manufacturing, or to have delayed the device.

That’s not the case. It has now been revealed that the iPad mini will actually be unveiled on October 23rd at an invitation-only event, days before Microsoft announces its Surface tablet.

That is some smart thinking and good timing from Apple, and it’s quite possible that the unveiling will keep the press busy enough to overshadow Microsoft’s big tablet moment.

The iPad mini is said to be a 7.85-inch tablet featuring Apple’s new Lightning connector and likely a very thin chassis. We’ve already seen countless pictures of mockups, so you have a good idea of what it’s likely to look like.

Chances are the iPad mini will be shown at a smaller event at Apple’s Town Hall auditorium. Apple is said to have ordered 10 million iPad minis for this Holiday quarter.

source: AllThingsD

20 Comments
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posted on 12 Oct 2012, 06:24 1

1. kirholstov (Posts: 135; Member since: 28 Jun 2012)


Maybe we will see new iMacs on 17th

posted on 12 Oct 2012, 06:25 6

2. sheik (Posts: 249; Member since: 12 Sep 2012)


iPad mini? No thanks....

posted on 12 Oct 2012, 11:36 3

17. JC557 (Posts: 929; Member since: 07 Dec 2011)


MS Surface will be more useful than iPads.

posted on 12 Oct 2012, 06:37 4

3. darthinvader (Posts: 63; Member since: 18 Sep 2012)


Come on Surface!!!
iPad Mini = Pass...

posted on 12 Oct 2012, 06:48

4. MarqBland (Posts: 11; Member since: 28 Sep 2012)


This sort of thing is the reason why Samsung's US launch of the Note 2 on Oct 24th is stupid. If Apple event truly happens, Samsung won't be able to capitalize on the media talking about it.

posted on 12 Oct 2012, 06:59 1

5. darkkjedii (Posts: 10284; Member since: 05 Feb 2011)


It would b interesting to see which of those devices sells the most. The iPad is entering the growing in popularity 7 inch tablet sector, and has the iPad name brand to help it along. The note 2 is building on the successful launch of the OG note, and is n it's own catagorey with no real competition. I honestly think both will sell really well, with it being holiday shopping time.

posted on 12 Oct 2012, 08:21 2

8. -box- (Posts: 3729; Member since: 04 Jan 2012)


True, but part of the popularity of the 7" market isn't just size, it's also price, which, as we all know, apple doesn't sell its devices at a realistic amount, taking on several percentage points just for the logo, even more if it glows. Moreover, if it only has the guts from the ipad2 as is rumored, and people realize that, there will be less incentive for them to get a mini when they can get a 2 for similar cost. Not only that, folks seem to be beginning to realize the limitations of mobile-based tablets, and I am seeing a growing trend of folks wanting tablets running a full computer OS, which is where Surface and its Windows8 brethren will more than likely be highly successful.

posted on 12 Oct 2012, 09:15 1

9. darkkjedii (Posts: 10284; Member since: 05 Feb 2011)


Good post

posted on 12 Oct 2012, 09:16

10. darkkjedii (Posts: 10284; Member since: 05 Feb 2011)


And a thumbs up, I can't wait to see how it looks and performs though, jus cuz it'll b something different.

posted on 13 Oct 2012, 22:19

20. MarqBland (Posts: 11; Member since: 28 Sep 2012)


Yep, I agree... I think they both would sell well. I originally was talking about Samsung re-launching a phone that's already out in the world. They could have just launched it instead of trying to do this hype-building event. If Apple event takes place on the 23rd, Samsung's efforts will pretty much be a huge waste of money.

posted on 12 Oct 2012, 07:13

6. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Giant iPhone

posted on 12 Oct 2012, 08:13 2

7. RaKithAPeiRiZ (Posts: 1309; Member since: 29 Dec 2011)


Giant ipod touch

posted on 12 Oct 2012, 10:00 1

11. deuel_18 (Posts: 54; Member since: 25 Sep 2012)


Fail apple...300 to 350 for a piece of their product is too expensive compared than other better branded tablets

posted on 12 Oct 2012, 10:21 2

12. suneeboy (Posts: 153; Member since: 02 Oct 2012)


It will be a 7 inch iPod Touch.

posted on 12 Oct 2012, 10:22

13. kartik4u98 (Posts: 511; Member since: 19 May 2012)


The renders looKS very good!!

posted on 12 Oct 2012, 10:28

14. yoyo93 (Posts: 34; Member since: 23 Sep 2012)


If apple price it right they'll dominate the holiday season.

posted on 12 Oct 2012, 10:50

15. speckledapple (Posts: 877; Member since: 29 Sep 2011)


Something tells me it wont overshadow anything.

posted on 12 Oct 2012, 21:54

18. jimjam (Posts: 236; Member since: 28 Jun 2011)


its too small to do that!

posted on 12 Oct 2012, 11:13 1

16. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


it will only be eclipsed if the press focused on iPad mini alone. tss. it's like flooding their page with apple related articles even if it's not that good read.

posted on 13 Oct 2012, 18:13

19. blattlaus (Posts: 60; Member since: 12 Dec 2010)


Not if its $350. Especially if the base Surface RT is $399.

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