Apple has opportunity to make a mark in mobile payments
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Google Wallet, ISIS and Sprint Touch are designed to use the NFC short-range transmitter to help Android users put their phone near a POS terminal to pay a bill using a specific credit card. Microsoft said last month that it will soon offer a mobile payment service that stores credit card and mobile payment information. Apple does have a current service that is part of iOS 6, but it doesn't offer the same functions as the others.
With more than 200 million Apple iPhones sold, and 400 million credit cards on file with iTunes, Apple would seem to have a big advantage in the mobile payments game. Apple engineers last year started discussing plans for mobile payments. Would they build it into the Apple iPhone or would they build their own network? Would they make payments directly to merchants, acting as a bank or would they team up with a financial company? Apple software head
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Transactions using mobile payments will grow rapidly |
Earlier this year, the whole mobile payments system came up for executive review. CFO Peter Oppenheimer was more interested in using the internet for the necessary data transmission instead of NFC. Mr. Schiller, the software exec, was worried that those customers who had a problem with a merchant might blame Apple for the whole experience. So the top brass decided to go ahead with the scaled down Passbook feature which, as we said, is not a mobile payment system at all, but a place to hold coupons, loyalty cards and such.
But this is not the time for Apple to hold back. The entire mobile payment industry is looking for a leader and Apple has everything needed to become the top player in a new market. Even if Piper Jaffray's Munster is right about how gingerly Apple enters a new market, the engineers at Apple like the idea of entering the mobile payment industry as do the code jockeys. What is holding Apple back are the suits, unusual for a company led by engineering and software. But instead of a device, what is being sold is money and Apple executives may feel that this is their area of expertise.
source: WSJ
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12 Comments
1. xfire99 posted on 08 Jul 2012, 01:07 10 4
Its just typical Apple, let others take the first step and later steal it. Making as its own innovation and then sue all others for patents breaking.
2. matrix_neo posted on 08 Jul 2012, 06:05 3 1
Very well said. Reaping of billions of money in the expense of other companies and suing those who want to compete with them. It's really typical and nothing new with apple.
9. sithman (banned) posted on 08 Jul 2012, 15:00 1 1
Don't get pissed because other fail at it, and apple takes it mainstream. That's called big business, and all companies do it. Get over it droiders
12. xtian1103 posted on 09 Jul 2012, 01:02 1 0
and apple will be saying, this is the right way to do it kids!
5. xtroid2k posted on 08 Jul 2012, 09:52 1 0
Soon people will see how rotton this apple is. Yet people keep biting
6. TheRetroReplay posted on 08 Jul 2012, 10:47 0 0
Of course Apple waits for other manufacturers to release something, they want to see what they can steal, patent and sue over to get rid of the competition.
And retailers are waiting on Apple to release an NFC payment system, not many Android phones have NFC or a payment system for it as Google Wallet is still limited in what cards it will accept and ISIS is no where to be found. If Apple did do NFC, retailers would ramp up production in getting their stores ready for it. Because the iPhone is the most popular/well known/most used device. Not an Apple fanboy, this is just logic.
I love my Galaxy Nexus but I can't use it's NFC wherever I want and I can't use my debit card with it. So I'm waiting for Apple to put NFC in their next device, just so I can use my phone's NFC in more places and hopefully Google will update Wallet to support more types of cards in light of the new competition from Apple.
The problem is that Apple has been behind the curve for a while now, they're afraid to take a risk and leave their comfort zone. That's why they're suing so many Android makers.
7. bucky posted on 08 Jul 2012, 11:47 2 1
Get over it, if it wasn't for apple there wouldn't be wonderfull phones like the sgs3. They do steal, but somehow always seem to actually make it work right away as it was intended.
As for the suing, I don't agree with it all.
8. PhoneArenaUser posted on 08 Jul 2012, 11:53 0 2
"Get over it, if it wasn't for apple there wouldn't be wonderfull phones like the sgs3."
I wouldn't be so sure about that!
10. sithman (banned) posted on 08 Jul 2012, 15:04 0 4
I would, Bucky is right. They all steal though...
11. amish1512 posted on 08 Jul 2012, 15:44 0 0
ya right. make it work right away and than explode in the phone lol !!!
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