Apple offers iOS users a three month free trial of Apple Music. Once those 90-days are up, a decision must be made to either subscribe to the service, or drop it. The 11 million who have paid for it is more than half the 20 million paid subscribers that rival Spotify has. The difference is that it took Apple seven months to garner 11 million paid users, while Spotify took 6-years to reach the 20 million. We should point out that Spotify does have a free ad-supported tier of service that has 55 million listeners.
Apple is raking in the cash. One month of Apple Music is $9.99 (which matches Spotify's premium paid tier), while a family of up to six can pay $14.99 a month for Apple's streaming music offering.
Cue also revealed during the interview that Apple has 782 million iCloud subscribers. If you're wondering why that doesn't match the 1 billion active installed devices that CEO Tim Cook cited during Apple's conference call on January 26th, that's because some iOS users have more than one device.
Other stats were revealed by the two executives. At its peak, Apple is processing 200,000 iMessages a second, which works out to 17 billion a day. In addition, 750 million App Store and iTune purchases are rung up each week.
source: DaringFireball via AppleInsider