"The All New HTC One."
The photo was taken at the Selfridges store in Oxford Street, London. Thus, everyone who happens to pass by will (probably) see that an all new HTC One is coming on March 25. For those who don't know, Selfridges is one of the UK's most famous high-end department stores.
The All New HTC One (codenamed M8) should run Android 4.4 KitKat, coming with Sense 6.0 UI. Thanks to a leaked video seen over the week-end, we know that the handset should be about the same size as the One that was launched last year. Expected features include a 1080p display, a twin-sensor rear camera with dual LED flash, an all-metal body, and MicroSD card support.