Watch Samsung tell you a holiday story using 74 of its devices

Ah, the winter holidays – of course, one of the most important seasons for companies to come up with some more creative commercials, if they wish to remain in the buyer's hearts... especially when gift-shopping is involved.

In comes Samsung's holiday video – depicting a Christmas-themed dream of a young girl and, more importantly, using the screens of 74 different devices to illustrate it. We spotted displays from the company's newest smartwatch – the Gear S, a lot of Note 4 and Note Edge phones, some Galaxy Tab S 10.5 and Tab S 8.4 tablets, to a huge, 65-inch curved TV.

If nothing else, the commercial does strike us as if it required a pretty impressive amount of pre-planning and choreographing... but we will be totally honest – the clip did manage to get some of us to feel “christmasey”. Check it out, see what you think.