Sony Xperia Z ‘Make Magic’ promo campaign launches, here are the videos ads

Sony Xperia Z ‘Make Magic’ promo campaign launches, here are the videos ads
The Sony Xperia Z is gearing up for a worldwide launch in mere days and it is rolling out with a big marketing campaign. In its homeland of Japan, though, Sony has already made the Xperia Z available and has launched it with a beautifully done ‘Make Magic’ campaign and now you can see the first two video ads.

In a creative 30-second pieces, Sony shows the emotion of using the Xperia Z rather than focusing on technicalities and particular features.

To freshen up your mind, the Xperia Z is a 5-inch 1080p device running on Android 4.1 Jelly Bean and featuring a water and dust resistant body, and an Exmor RS sensor for its camera. We’ve already got the full review up, so make sure to check it out.

source: Xperia Blog

Related phones

Xperia Z
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13.1 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2330 mAh(14h 3G talk time)



1. anywherehome

Posts: 971; Member since: Dec 13, 2011

very very very stupid....where are the advantages like: waterproof, dust-proof, fullHD, battery life??? with this ad you have no chance against iConboards, iToys :)

2. lee480 unregistered

Sony, my dear. You already beaten HTC, LG and Motorola is sales number. Next target, Apple!

3. Peter98

Posts: 119; Member since: Aug 01, 2012

Next target should be Samsung!


Posts: 328; Member since: Oct 13, 2012

There are ZTE,huawei,apple before they can ever reach samsung.

7. SleepingOz unregistered

good luck.. haha

5. zohayb

Posts: 11; Member since: May 14, 2012

The issue with Zte and huawei is their numbers also include feature phone sales and we know how many of them they make. Sony only makes smart phones so does htc and motorola and lg (Not sure about it) Apple duh. only smart phones Samsung makes a lot of smart phones (feature phones are made but not in that quantity People prefer nokia for quality at it or some Chinese manufacturer since its cheap) and if sony plays there cards right... They can beat Samsung in 2 to 3 years.. hint : something like vita os along with android on it in a phone if possible :P

6. InspectorGadget80 unregistered

Now that was a cool ad. Now just release this phone already sony tired of waiting

8. manishbatra

Posts: 2; Member since: Feb 18, 2013

wait for a month gays after one month we will talk about Sony reach Samsung level or not boz Galaxy s4 is on the way........

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