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Sony Xperia Z ‘Make Magic’ promo campaign launches, here are the videos ads

Posted: , by Victor H.

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Sony Xperia Z ‘Make Magic’ promo campaign launches, here are the videos ads
The Sony Xperia Z is gearing up for a worldwide launch in mere days and it is rolling out with a big marketing campaign. In its homeland of Japan, though, Sony has already made the Xperia Z available and has launched it with a beautifully done ‘Make Magic’ campaign and now you can see the first two video ads.

In a creative 30-second pieces, Sony shows the emotion of using the Xperia Z rather than focusing on technicalities and particular features.

To freshen up your mind, the Xperia Z is a 5-inch 1080p device running on Android 4.1 Jelly Bean and featuring a water and dust resistant body, and an Exmor RS sensor for its camera. We’ve already got the full review up, so make sure to check it out.

source: Xperia Blog

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posted on 18 Feb 2013, 06:09 4

1. anywherehome (Posts: 971; Member since: 13 Dec 2011)

very very very stupid....where are the advantages like: waterproof, dust-proof, fullHD, battery life??? with this ad you have no chance against iConboards, iToys :)

posted on 18 Feb 2013, 06:13 8

2. lee480 (Posts: 197; Member since: 24 Sep 2012)

Sony, my dear. You already beaten HTC, LG and Motorola is sales number. Next target, Apple!

posted on 18 Feb 2013, 06:50 7

3. Peter98 (Posts: 119; Member since: 01 Aug 2012)

Next target should be Samsung!

posted on 18 Feb 2013, 07:31 5

4. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)

There are ZTE,huawei,apple before they can ever reach samsung.

posted on 18 Feb 2013, 09:35 1

7. SleepingOz (unregistered)

good luck.. haha

posted on 18 Feb 2013, 07:46 1

5. zohayb (Posts: 11; Member since: 14 May 2012)

The issue with Zte and huawei is their numbers also include feature phone sales and we know how many of them they make.

Sony only makes smart phones so does htc and motorola and lg (Not sure about it)

Apple duh. only smart phones

Samsung makes a lot of smart phones (feature phones are made but not in that quantity People prefer nokia for quality at it or some Chinese manufacturer since its cheap)

and if sony plays there cards right... They can beat Samsung in 2 to 3 years..

hint : something like vita os along with android on it in a phone if possible :P

posted on 18 Feb 2013, 08:17 3

6. InspectorGadget80 (unregistered)

Now that was a cool ad. Now just release this phone already sony tired of waiting

posted on 18 Feb 2013, 22:48

8. manishbatra (Posts: 2; Member since: 18 Feb 2013)

wait for a month gays after one month we will talk about Sony reach Samsung level or not boz Galaxy s4 is on the way........

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