Amazon unveiled its first smartphone, the Fire Phone
, a unique device with four front-facing cameras that make possible cool, 3D-like effects all throughout the interface. Amazon’s Fire Phone, however, faces an uphill battle in the already nearly fully saturated US market where Apple reigns supreme.
So what do you think would Amazon’s CEO reaction would be when a loyal Amazon customer that was in attendance asked for a signature on his iPhone 5
Jeff Bezos, the Amazon chief, did not lose his sense of humor and quickly scribbled the following: “Upgrade time?”
It’s a little witty jab at Apple rather than anything else, but it’s nice to see Amazon’s chief being up for the fight.
The Fire Phone goes on sale on July 25th for $199.99 on a two-year contract and it will be exclusive to AT&T.