Here's how Apple shoots and edits iPad Pro video ads... on an iPad Pro

The Cupertino tech giant decided that the best flattery it could give to its latest benchmark-cruncher is nothing else but a chance to demonstrate its multi-functionality and productivity prowess. In essence, Apple's latest ad is basically a behind-the-scenes clip showing how a few essential video ads were previously made entirely on an iPad.

That's a very meta thing of Apple to do, but admittedly, the fact that you can shoot, edit, animate, and even produce a musical score for video ad on a tablet without that much hassle is rather telling. That's one of the ways to substitute your expensive video-production setup for a powerful device that fits in a messenger bag.