November 11, or 11.11, is known as 'Singles day' in China and parts of Asia, and it celebrates the fine bachelor life. With festivities taking place throughout the country, Chinese Xiaomi powerhouse spotted quite the opportunity to unload some more of its super-high value wears on the market. It reportedly sold off some 110,000 Xiaomi Mi3, 110,000 Xiaomi Hongmi (Red Rice), 110,000 Xiaomi Mi2S and 50,000 Xiaomi Boxes. In a day. Grossing some 500 million Chinese yuan, or about $82 million.
This only seems crazy if you aren't aware of the row Xiaomi has been on lately – it has sold off hundreds of thousands of their phone in literally minutes. It's already surpassed Apple in its homeland in terms of sales, and the company has quickly become a point of pride for techies from the Middle Kingdom. Sometimes referred to as the Apple of China, the company has actually shown that it's quite sensitive (and unhappy) about its nickname, and it actually considers itself more of an Amazon-type-deal.
Xiaomi really hasn't been on our radars for that long, though it currently appears sure to stay, and perhaps more, seeing as ex-Googler Hugo Barra has joined the team and is said to be working to help the company go international. If you aren't feeling excited about the prospect right about now, it's likely only because you haven't acquainted yourself with Xiaomi's best: the Mi3, and more importantly – its frugal price tag.
Bonus piece: some enterprising individual has made a GIF out of Hugo Barra's helping hand on the manufacturing floor.