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When it comes to social networks, apps beat out the mobile web

Posted: , by Alan F.

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When it comes to social networks, apps beat out the mobile web
The latest numbers from Nielsen show that more than 33% of the time that users on a PC or a mobile device are accessing a social network, it is through a smartphone app. At the current rate, 41 billion minutes a year are spent using social networks over an app which is seven times the number of minutes that social networks are used over a mobile web site.

Images from the Facebook iOS app
Images from the Facebook iOS app

Images from the Facebook iOS app

Thanks to subsidized phones, it has become cheaper to access social networks using mobile devices. Facebook,which remains the most used of the social networking sites, has just started to concentrate on improving its iOS and Android mobile apps with a new "mobile first" attitude. And instead of one team working on the mobile development of the entire Facebook universe, each separate product team is responsible for its own mobile site. For example, the Facebook Messenger crew is responsible for its own mobile apps as is the team behind Facebook Photos. In the old days, one team would have been responsible for the mobile application for both products.

As a result, more people are turning to Facebook's mobile apps rather than using the browser. According to Nielsen, most social networks will soon turn to apps which will help improve the user experience across all social networks.

source: AllThingsD

8 Comments
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posted on 03 Dec 2012, 02:02 6

1. phil2n (Posts: 466; Member since: 30 Apr 2012)


PA app anyone?

posted on 03 Dec 2012, 02:08 3

3. MC1123 (Posts: 1236; Member since: 12 Nov 2012)


that would be great!! i mean why they still dont have one? its like social networking here too!

posted on 03 Dec 2012, 05:45 1

7. CellularNinja (Posts: 300; Member since: 27 Sep 2011)


True, this is a social network site of sorts, and I'm sure there's gotta be someone who can make a mobile app! That would be so nice.

posted on 03 Dec 2012, 03:52

5. TheMan (Posts: 390; Member since: 21 Sep 2012)


Sure, when are you going to write one?

posted on 03 Dec 2012, 02:07

2. MC1123 (Posts: 1236; Member since: 12 Nov 2012)


i miss my friendster acc!

posted on 03 Dec 2012, 03:04

4. Nathan (Posts: 84; Member since: 14 Jul 2011)


PhoneArena app please.

posted on 03 Dec 2012, 04:12

6. soshi (Posts: 154; Member since: 08 Mar 2012)


Well, I still prefer browser. Their application work in the oposite: Their messenger always killed by android memory management and don't bring real push notofication but their facebook main app run persistently in the background while doing nothing.

posted on 03 Dec 2012, 07:28

8. fervid (Posts: 173; Member since: 22 Nov 2011)


They must not be using the latest Facebook on Android... it is horrible. Luckily my phones have the old version if I don't update. They need to stop adding more things that don't work and fix the existing.

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