Watch Steve Jobs pitching a new futuristic Apple HQ in front of Cupertino City Council
The renders revealed a futuristic circular building, at the same time reminiscing a Roman arena (without the gladiator pit). Steve Jobs himself acknowledged it looks a bit like a spaceship.
The arenalike structure is four stories high, and is taking 180 acres of property that Apple has been buying since 2006 north of Interstate 280, mostly from Hewlett-Packard. The new headquarters will house 12,000 employees, and has been designed by the famous architect Sir Norman Foster.
The windows themselves are all curved, shaping the building as a dome: "I think we do have a shot at building the best office building in the world. I really do think architecture students will come here to see this. I think it can be that good.", said Steve Jobs.
Needless to say the City Council at the small California town were psyched about the proposition, as it will be one of the iconic buildings not only in the state, but in the world as well. 'Wow!' is the operative term. There's nothing like it. And while some people might wonder why a CEO would get so involved at such a level of detail around a company headquarters, with Steve, it's not surprising at all. He's an integral part of Apple's product design, and this building is just their latest product.", was Councilman Orrin Mahoney's reaction.
If the project passes in front of the Cupertino City Council, and the above quote says it most likely will, not to mention that Steve Jobs reminded how Apple is the biggest taxpayer there, we can expect an expansion from the current HQ at Infinite Loop to the new building in 2015. Apart from its cool architecture, the project has been conceived as one of the greenest buildings of that scale. Have a look at Apple's CEO pitch in front of the City Council and the slides.
source: CupertinoCityCouncil & SiliconValleyMercuryNews
2. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
You didn't mention the part where he said that if he didn't get his way he'd move the entire headquarters to Mountain View instead.
8. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)
I hope it gets accepted in Cupertino because I don't want them infecting Mountain View and the fine people at Google headquarters.
17. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
They would be like the classic neighbors always one upping each other, but because it's Google and Apple, the results would eventually be armies of killer Robots and then Skynet and Judgment Day.
4. LionStone (Posts: 447; Member since: 10 Dec 2010)
Yep, all the councilwoman asked was, "what's in it for Cupertino?" And he had to go there, when he could've just mentioned a few positive points without showing off with who pays them the most taxes.
6. Hen (unregistered)
Why is it showing off? Its the truth and whats more positive then reminding them of the revenue they receive from the company. Its his way of saying, by allowing us to build our new corporate headquarters, you will retain the right to collect large amounts of tax revenue from us. I fail to see the issue with this at all.
11. remixfa (Posts: 13903; Member since: 19 Dec 2008)
dont know how its showing off. Iconic buildings are nice, but the government wants to know tax revenus. Thats why he went into how many people are going to be working there.. how it generates its own power for the most part (infrastructure savings for the county) and a host of other things.
Its all about the tax revenue.
Why do u think walmart can bribe officials into bulldozing low end properties and then build a walmart on top? its all about tax income.. especially with the budget crisis that most places are facing.
BTW, not a fan of apple, but thats a damn nice design.
30. LionStone (Posts: 447; Member since: 10 Dec 2010)
To me, it's showing off because everyone knows very well the amount of taxes they pay and what worth apple has. The council was looking for a little bit different answer...you know, Jobs being very creative and such. It wasn't like he was up against such a resistance that he had to remind them how much he pays the city in taxes, again, they know.
Is smacks of some boss to employee, "Don't forget who signs your check."
36. Phullofphil (Posts: 801; Member since: 10 Feb 2009)
yeah they now what it is but the when you are in a public meating its about everybody understanding whats going on so the public can realize why it is important
42. remixfa (Posts: 13903; Member since: 19 Dec 2008)
thats exactly what it is. dont forget, we as the taxpayers are the boss, and they work for us... not the other way around.
5. LionStone (Posts: 447; Member since: 10 Dec 2010)
A circle? Sir Norman blew it...it should've been shaped like an apple! :-)
37. Phullofphil (Posts: 801; Member since: 10 Feb 2009)
damn i was hoping nobody said that yet but an apple building would be awesome well atliest untill somday they decide to sell the building to move to a different one.
7. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)
It's actually a really cool campus! At least all of those profits are going toward giving their employees [cult members] a nice place to work. I like how it is 80% landscaping.
12. SuperAndroidEvo (Posts: 3981; Member since: 15 Apr 2011)
I like the artist rendering. It's so peaceful. So in the middle there shepherd Steve Jobs gives his loyal iSheep an area to graze & infect themselves with grander & delusion. He is a good man. He gives them a nice plush green pasture so the brainwashing can be as seamless as possible. Who knows maybe a new religion will form, Appletoloy if you will? lol Wow they will have their very own iSheep utopia. It's like Disney World for iSheep! lol
Can't wait for AppleFanboy, taco50 & the rest! lol
23. AppleFanboy (Posts: 142; Member since: 07 Jun 2011)
It actually looks nice haha and hell yeah, if I got a job offered there I'd go, just like I'd go to Google as well if I got a chance to, but it looks nice and I'd be more than happy to go roll in the grass like an iSheep :) its Appletology, please get it right, we use Fagdroids like Galaxy-S to make Human Centipads lmao, in the end, you guys are just hating cuz its an Apple building lol
25. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)
I dont READ!!! Im no good for a Centipad!! lmao!!
41. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)
STFU. You should be glad that its in The USA and not somewhere in Asia.
32. LionStone (Posts: 447; Member since: 10 Dec 2010)
Yep, for the record, as a Green Builder/Designer the building is pretty cool, and I have friends that will probably work on building it too.
10. joey18 (Posts: 516; Member since: 20 Jul 2010)
is nice place so apple makes everthing perfect
13. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
I'm also disappointed that Jobs didn't have the architects design a doom fortress instead. It would have been more fitting.
16. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
The design of the building is very nice. And I was joking about the Doom Fortress. But it's true that Jobs threatened to move the company to Mountain View if Cupertino didn't let him build the new headquarters.
By the way, my dad had surgery yesterday. He seems to be fine. Thanks for asking and giving a damn, Taco. /sarcasm
26. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
Thank you. Sorry about that earlier, it had seemed like you didn't give a shit when I had told you what was going on.
And thank you, Fanboy. I appreciate the sentiment.
28. gallitoking (Posts: 4684; Member since: 17 May 2011)
happy to hear that your dad is fine.. my best wishes to your dad and to your family,,,
15. Penny (Posts: 1137; Member since: 04 Feb 2011)
Putting my hating aside, I would love to have that office building.
18. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)
I kinda like it. It reminds me of something the Disney Imagineers would have designed back in the fifties.
My office building of the future will look like the Epcott Center golfball ride.
24. AppleFanboy (Posts: 142; Member since: 07 Jun 2011)
Well, you do know Jobs is the largest single shareholder of Disney, after selling Pixar to Disney right?? So I wouldn't doubt it if he got some help lol
40. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)
Needs more Flying Car and then I might be convinced to purchase an Apple product.
Then again, I'd probably avoid even the Flying Car if it meant I'd have to install iTunes...
22. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)
this is yesterdays news. i notified phonearena of this from yahoo and they waited till CupertinoCityCouncil & SiliconValleyMercuryNews so they can quote/copy it...so stupid.
27. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
I'm really impressed. I know Apple has become a behemoth of a company. But looking at this new HQ made me realize how really big Apple has become. Kinda scares me a bit. Too much power can sometimes be destructive to others. I seriously hope Apple knows how to manage and balance its powers well and use it for the good. Kinda like that chapter in Superman when he turned evil. It wasn't nice.
You can already see how the Cupertino city council is kinda afraid of him, and how he knows that he can get what he wants.
29. AppleFanboy (Posts: 142; Member since: 07 Jun 2011)
Yep, number 1 company in the world for all those peeps out there that didn't read that article on here a while ago, shit, apparently they sell more Apple products than even oil companies sell oil hahaha
31. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
What, are you kidding me? Apple is already half evil as we speak. :P
33. AppleFanboy (Posts: 142; Member since: 07 Jun 2011)
Here you go Snig:
34. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
Oh yeah, I know that, Fanboy. I know Apple is successful. No need to tell me. :)
35. DigitalBoy05 (Posts: 202; Member since: 04 Jun 2011)
Major nerd moment but does anybody else think their design for the new building looks strikingly similar to the city / castle from Elder Scrolls Oblivian?