The purchase by Verizon covers U.S. Cellular customers in an area of 1700 square miles and includes a population of 110,000 people. Verizon will use the U.S. Cellular name at first to provide service to the customers acquired in the transaction. Once the integration of the acquired properties has been completed, and these customers have 4G LTE coverage,Verizon will switch to its brand. This is expected to take place in mid-2014.
Verizon's 4G LTE signal now covers 97% of the U.S. population, reaching over 500 markets. The company has invested $80 billion to date to roll out and expand its LTE pipeline.
source: Verizon via PhoneScoop