But when it comes to smartphones, Microsoft is confident that its partners are this time bringing out the best of the platform, and it doesn’t plan on bringing its own devices.
"Our hardware partners are doing some really cool things for the Windows Phone 8 launch. We are really excited by the hardware we are seeing from our current partners. We are big believers in them," Greg Sullivan, Senior Product manager at Microsoft’s Windows Phone department said in an interview for Pocket-lint.
Interestingly, Sullivan also confirmed that it’s a "reasonable conclusion" to think that the Surface team at Microsoft wasn’t happy with what hardware makers were bringing and that’s why it decided to build a tablet on its own.
We’d add another reason for Microsoft not building a smartphone - it doesn’t have the carrier ties, and unlike tablets which you can sell without the help of carriers, for phones the majority of sales happen at operators’ stores and that’s a huge factor. What do you expect to see happen with Windows Phone 8, will it finally bring the success in mobile Microsoft has been craving for years?