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U.K. iPhone sales drop due to Galaxy SIII launch, iPhone 5 anticipation

Posted: , by Scott H.

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U.K. iPhone sales drop due to Galaxy SIII launch, iPhone 5 anticipation
As the summer months heat up British sales of the iPhone are sagging. That’s according to industry research being reported by the Financial Times. That isn’t to say it’s selling poorly – about one in five phones sold in the UK are iPhones, but that 20% market share is down from a high of 25% in Q1. Part of that appears to be due to the launch of the Samsung Galaxy S III, which almost equaled the iPhone’s sales total, cornering 18% of smartphone sales during its first week on the market, according to sales data compiled by research group Gfk.

Of course we’re now just a couple of months out from the launch of the next iPhone, and many customers may be delaying the purchase of an iPhone to wait for the next generation of Apple’s popular smartphone. Last year a similar pattern occurred, and Apple’s Q3 sales actually missed Wall Street’s expectations as consumers put off purchases as they awaited what would be the launch of the iPhone 4S.

In terms of hard numbers, Samsung is said to be moving close to 50,000 Galaxy S III units a week in the UK, while Apple is currently selling close to 55,000 units a week. You can see the importance of the reports that Samsung hasn’t been able to meet demand – they may be missing out on their ability to be the highest selling phone in UK at least.

Looking at current trends and last year’s sales pattern, it’s getting hard not to notice that the annual iPhone refresh leads to a long-term market share pattern, where Apple gains some market share in Q4 and Q1 after launching a new device, and Android regains market share in the second and third quarters. As a result we may all need to take a step back from the quick and easy claim that either platform is gaining ground, and instead look at the big picture to see whether the market is actually shifting more than expected, or if one of the mobile platforms is simply in the strongest part of the cycle.

source: Financial Times (requires registration) via BGR

20 Comments
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posted on 03 Jul 2012, 10:30 37

1. ilia1986 (unregistered)


I always knew the British were smart. :D

posted on 03 Jul 2012, 10:35 8

2. OptimusOne (Posts: 694; Member since: 22 May 2012)


KNEW IT!

posted on 03 Jul 2012, 10:45 21

3. kimoz (Posts: 11; Member since: 03 Jul 2012)


british are humans :)

posted on 03 Jul 2012, 10:48 19

4. Aeires (unregistered)


The S3 is a remarkable phone and Samsung is doing an outstanding job in marketing it. Every OEM is taking notes on how hot the S3 is selling.

posted on 03 Jul 2012, 10:49 11

5. good2great (Posts: 1035; Member since: 22 Feb 2012)


great news all day on phonearena for android fans to enjoy...lol

apple's downfall...

and yet yall still call this place "iPhoneArena"

posted on 03 Jul 2012, 11:54 7

11. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Fandroids have the memory of a sugar fly. They celebrate today. If tomorrow an a last said iPhone was dominating in the UK they would dispute the article and say he was paid off by Apple.

They don't remember any bad news or being proven wrong and just troll on.

posted on 03 Jul 2012, 12:10 11

14. jellytime (Posts: 135; Member since: 05 Dec 2011)


So if you hate Android and all the fans why do you even bother to Comment?
Wait oh yeah you are a Troll that's why.

posted on 03 Jul 2012, 12:11 6

15. dudeyoureabarista (Posts: 16; Member since: 24 Jun 2012)


I'm pretty sure we android user remember that Apple is trying to ban the Galaxy Nexus even though that was a couple days ago. And you say we forget every bad news that happens to android... :P

posted on 04 Jul 2012, 01:48

20. kartik4u98 (Posts: 511; Member since: 19 May 2012)


Just go from here taco....please iSheeps are waiting 4 you!!!

posted on 03 Jul 2012, 10:51

6. plgladio (Posts: 311; Member since: 05 Dec 2011)


Good one. How about the Patent case work in UK?
Just wanted to know, because heard news about German and US, does the German ruling will be implemented in UK as well?

posted on 03 Jul 2012, 10:59 4

7. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


GOOD GOOD GOOD

posted on 03 Jul 2012, 11:17 1

8. REYNER (Posts: 187; Member since: 10 Feb 2012)


the photo is funny and priceless! hahaha!

posted on 03 Jul 2012, 11:24 7

9. Reepa (Posts: 18; Member since: 08 Oct 2011)


The reverse is goin to occur once the iphone 5 hits....GS3 will fall....To narrow it down, every phone has its season and life span....They all fade away eventually so you guys can quit the stupid irrelevant bulls**t

posted on 03 Jul 2012, 11:42 4

10. Reepa (Posts: 18; Member since: 08 Oct 2011)


Everyday i come and read the stupid comments from the stupid so-called isheeps and fandroids....If you buy an android device ur an idiot. If you buy a apple product ur still an idiot...Hello doesnt people have the right to choose what device they sees best for them?Cant i spen my money the best way i see fit without being called some ridiculous name? Y'all need to chill and stop this....What are the benefits from making these comments....Time wasters smfh

posted on 03 Jul 2012, 12:01 8

12. matrix_neo (Posts: 307; Member since: 03 Nov 2011)


So one solution for that, stop reading comments here and look for other sites. You're lucky enough if you could find android, ios, wp or even blackberry fans without debating, writing stupid comments or trolling. Everyone here are free to express their opinions. You can't stop anyone here, as long as there are topics need to debate even their opinions are stupid.

posted on 03 Jul 2012, 12:06 14

13. remixfa (Posts: 13902; Member since: 19 Dec 2008)


the difference is that android doesnt have a cycle. with its constant releases of devices its on a pretty steady up climb and has been for a long time. Apple has a big spike with a new release that slides down month after month until the cycle repeats.

posted on 03 Jul 2012, 12:12 1

16. Reepa (Posts: 18; Member since: 08 Oct 2011)


Im not talking android in general remix....i was refering to d GS3, my bad......Matrix u have the right to make ur comments but ur missing the point....re-read and see if u get an understanding of what im sayin before u comment...Thank u -__-

posted on 03 Jul 2012, 13:49 2

17. hateftotti (Posts: 128; Member since: 03 May 2011)


Actually the title is wrong.It is because of GSIII launch & also Note2 anticipation:))

posted on 03 Jul 2012, 13:58 2

19. andro. (Posts: 1927; Member since: 16 Sep 2011)


All apple needs to do is stick an 'iphone 5' sticker on the existing iphone stock and fans will come running back drooling money!!

All jokes aside galaxy s3 is selling extremely well,even on some networks the s2 has been reduced to free on Bill plans to fit neatly alongside the s3 and it too has been selling very well,its the US that is one of the only main countries under an apple induced slumber state

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