Some publishers are afraid about giving away some of their ad sales to apps like Flipboard and Pulse even though applications like those two actually can bring readers to a publication. The New York Times has already partnered up with Flipboard. More readers means more ad dollars even if it does have to be shared with a third party.Despite all this, of AOP members responding to the survey, 91% and 85% said tablets and mobile use respectively, represent their best chance for strong growth in the upcoming year. 62% said that they would optimize their web site for mobile readers. The survey was sent in to the AOP by 90% of its members representing publishers of more than 1,500 digital titles. And their number one issue is that there is too much fragmentation in the mobile space between smartphones, tablets and featurephones.