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Smoked by Windows Phone ad campaign launches this week

Posted: , by Nick T.

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Smoked by Windows Phone ad campaign launches this week
Given the success of the “Smoked by Windows Phone” challenge, which we reported about during CES 2012, it is no surprise that Microsoft is now about to unleash a similarly themed, full-blown ad campaign. Starting this week, a series of 12 advertisements will be up and rolling on major tech web sites, as well as on the Windows Phone Facebook page, reports the Seattle Times.

The purpose of the advertisements is to convince people that Windows Phone is much faster at performing every day tasks when compared to the iPhone, Android smartphones, or any other type of handset on the market. You know, much like the original “Smoked by Windows Phone” challenge. As Ben “The PC Guy” Rudolf demonstrated at CES 2012, Windows Phone excels when it comes to searching the web or sharing content on social networks. And for those who missed the show, videos of non-Windows Phone users challenging Ben and his HTC Titan will be posted on Facebook. Spoiler: almost every challenger got beaten.

The campaign will run until the end of April, so chances are you will spot the advertisements while surfing the web. 

12 Comments
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posted on 21 Feb 2012, 07:44 6

1. JSern (Posts: 282; Member since: 22 May 2011)


So much WIN

posted on 21 Feb 2012, 08:03 5

2. RaKithAPeiRiZ (Posts: 1299; Member since: 29 Dec 2011)


hold on guys ....let me get my S3 first ...

posted on 21 Feb 2012, 08:17 6

4. DIYguy (Posts: 190; Member since: 27 Feb 2011)


Hold on RaKithAPeiRiZ .... let me get my LTE enabled lumia 900 first....
They are currently using HTC Titan which is almost a first gen wp...

posted on 21 Feb 2012, 08:30 3

5. StreetNerd (Posts: 699; Member since: 08 Dec 2010)


S3 lol... its not bout processing power...

its bout the userbility design

posted on 21 Feb 2012, 08:16 1

3. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


lol..this is gud publicity

posted on 21 Feb 2012, 09:40 2

6. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Good advertising, biased challenge. The "everyday tasks" in the challenge were things like uploading a picture to all social networks, features that wp has dedicated buttons for. How about web browsing? Checking email? Getting the weather?y I like windows phone, I dislike loaded challenges.

posted on 21 Feb 2012, 11:32 7

7. Henrik (Posts: 141; Member since: 18 Feb 2012)


"Web browsing" - It's already widely known that the IE9 for Windows Phone is a really good mobile browser, and not just "acceptably good" (as the native browser in Android).

"Checking email" - Well, how about "Outlook Mobile", praised by reviewers? Is that not good enough for you? :)

And finally - "Getting the weather" - Easy! Just slap a regular "Live Tile" on the start screen and you won't even have to open the app itself to find out what the weather's like. That's what they're for!

And that's Windows Phone for ya. You just got smoked ;)

posted on 21 Feb 2012, 15:52 1

9. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


hmm google chrome has the highest html5 scores on any mobile device

i have a gmail widget on my homescreen that shows my email as soon as i unlock it.

also i have a weather widget on the screen next to my homescreen.

my point was they shouldnt label things that 1/100 of all smartphone users as everyday tasks.

posted on 21 Feb 2012, 13:50 3

8. -box- (Posts: 3707; Member since: 04 Jan 2012)


That's the point, though. It's an advertisement, and therefore has to show why it is different and appealing.
Sure Android can do more than WindowsPhone, but it takes longer to do most tasks (several screens or menus) rather than just one or two. Sure Symbian has widgets, but you'd need multiple widgets for the same program to accomplish what WindowsPhone does. Sure iphone4s' siri can tell you what the weather will be like, but only after getting your location data and timeframe, then sending it to a server and waiting for the response, hoping it was correct.
Now if the "competitors" got to set a challenge, that'd be interesting... "Change your ringtone to one of your songs". "Backup your entire phone to your computer." "Mount your phone as a hard drive." "Expand your onboard memory capacity with this thumbnail-sized memory card"

posted on 21 Feb 2012, 22:06 2

10. Bluedroid (Posts: 57; Member since: 12 Sep 2011)


Microsoft is leading a cheap publicity campaign

posted on 22 Feb 2012, 09:00

11. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)


Seriously, I wouldn't buy a Windows Phone because it does task a few seconds faster...The only thing that a few seconds matter would be snapping a picture, which is kinda a at the moment thing, where one second late and you could miss the shot and nothing beats ICS Zero shutter lag...That's where it should count, not how fast it uploads to Facebook...

Anyway, if this every gets to Singapore, I'm pretty sure that Windows Phone's gonna get smoked, just place everything in order just like how those Windows phone guys do it, weather widget, soundhound widget, Voice Talk, picture tagging

posted on 22 Feb 2012, 21:41

12. charms55 (Posts: 41; Member since: 08 Nov 2011)


It is not the apps or "putting them in order." It is the integration of many tasks within the various hubs, as well as access to the apps directly. Nor does it always come down to doing things just a few seconds faster. It is an entirely different way of thinking about doing things. I must admit having come to WP7 from iOS, I occassionally forget there are better ways of doing things or that I can do some things from multiple locations within the OS. The whole concept of opening one app then having to move to another or doing a search online to find information that the OS has already compiled that generally does in most of these users is proving to be "stinkin' thinkin'" in some respect.

I have seen a lot of people making excuses. "Oh, these MS guys know their phones better ," etc. If that is the case, don't even take the challenge. The whole point is the challenge to prove a) you maybe don't know your phone and it's capabilities as well as you think you do, or 2) that your phone's OS has limited you to thinking about things in compartmentalized, one-step solutions.

Now none of this means this is necessarily going to do everything and there are gaping holes and inconsistencies, depending upon the support of some developers, etc. But the fact of the matter is, every single one of these contestants went in thinking they owned this. And in the end, it appears everyone had a good time, some people came away "winners" with $100, and some walked away with new phones. It is all marketing and it appears it is working if it made everyone here think about this, good or bad. (wish I had a buck for every ad I hated for a product it seems people loathe)

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