Korean phone maker Samsung launched bada 2.0 software development kit today to help developers make use of the new features of the platform including multi-tasking, NFC and voice recognition. Samsung’s bada OS might not be popular stateside, but it managed to climb in popularity to become the world’s fifth biggest smartphone platform with just above 2 million phone sold, outpacing Microsoft’s Windows platforms which only managed to sell 1.72 million.
Samsung confirmed that the new version of bada will come on three new handsets including both a high-end and lesser specced models.
Just a couple of days ago, the Koreans teased us with an upcoming September 1st announcement depicting an ocean, which hints at bada as in Korean the word translates as ocean. The platform is most popular in Europe, China and Southeast Asia, where there are seven devices running the platform.
The future for bada however remains uncertain as the Korean government recently announced plans for a new mobile OS, jointly developed by Samsung and LG, and aimed to compete with Android and iOS. The platform wants to woo Symbian developers and Samsung has posted a practical guide for experienced Nokia programmers, but will this be enough for bada to survive and grow in today's competitive environment? Stay tuned as Samsung should answer that question with its September 1st announcement very soon.
Damn remixfa, you just ruined Peter's day. lol I am psyched for Peter! I know Peter is going to throw a bash to celebrate Bada. You definitely stole his thunder! Peter if I was in Sweden I would go to your bash. Make sure you invite those beautiful Swedish girls. I would be very grateful. lol :-)
You are completely right that Samsungs commitment lies where the money is.
And that is exactly my point.
In the long term, the money for Samsung is with bada, not Android.
In the short term however, Samsung at the moment gets more money from Android.
Of course Samsung won't ditch Android overnight, but they will slowly reduce the amount of Android phones released, and slowly increase the amount of bada phones released. And in 2013-2014 Samsung's smarpthone range will almost only have bada.
staying long term with bada equals the situation of nokia staying with symbian: the company dies.
android rules 60% of the market.
as long as bada won't reach at least 15-20%, the os won't be prioritized in any means. but still: bada can surivive as a feature phone os. they invest little money in it, and it can sell well in developing countries and in asia.
In fact, Symbian has been the key to success for Nokia, it is only Mr. Elop (or perhaps Eflop) that has been trying to convince people that Symbian is the reason where Nokia is today.
In fact, the Nokia N8 alone sold over 3 Million units before Mr. Elop announced Symbian dead, and Nokia's market share was rising before Elop announced WP7, that's when Nokias market share fell about 50 % in 4 months.
And before Elop announced WP7, Symbian still had more market share than Android and had the number 1 spot.
One very important thing in the mobile business is to have your own software, which samsung has realised and therefore developing bada.
Nokia had the number 1 spot for a long time with their own software, before Elop announced WP7.
Apple now sells the most phone with their own OS. Blackberry also sells alot of phones with their own OS.
And last, bada will not be a feature phone OS. Probably Samsung will come with low end phones with bada, but they also will come with high end phones like the upcoming Wave 3.
You just wait and see, in a few years bada will be the best selling phones for Samsung.
Samsung has to leave Android, when in a few years Google are starting to make their own motogoogle phone samsung will be out of business with Android, because everyone will buy the motogoogle phone as the motogoogle phone will get advantages from google. I know that Google says this isn't going to happen, but seriously does anybody believe that ?
Obviously Korea, Samsung and Nokia does not believe it.
It definitely is possible for bada to reach a large marketshare, have you seen the video of all the improvements with bada 2.0 ?
And with the upcoming Wave 3, bada's marketshare will increase alot.
It really is not very hard from a business point of wiew to see that Samsung need to exchange Android with bada.
19.remixfa(Posts: 14255; Member since: 19 Dec 2008)
peter.. what is the advantage of a moto-google exclusive partnership?
you have bought into a bad rumor of exclusivity. Google is an ad and search company. they make their money by throwing android on everything and anything and using those devices to sell ads to people.
google and apple play a very different game, which is why android has a huge marketshare and apple makes tons of money.
google wants marketshare, apple wants money. In the end, google will use that marketshare to get even more money.
there is no benefit to a moto-google exclusive relationship.. none. so it will never happen. samsung isnt dropping android any time soon and android isnt going to be come moto-exclusive.. EVER.
Even if it is not google's intention to create android exclusivity with motogoogle - consumers, being the fickle creatures we often are, may assume that because the company made both the OS AND the hardware, it will function better than a phone who's hardware was made by a company other than the designer of OS. I'm not saying this is logical, or even makes sense; ask any marketing expert, however, and they are certain to tell you that consumers rarely exhibit those traits.
20.snowgator(Posts: 3558; Member since: 19 Jan 2011)
Samsung will not be out of business with Android Pete. Google makes a billion to a billion and a half dollars a year off of Android. They are not stupid enough to lose that due to buying Motorola. Samsung is the worlds leader in Android sales. That market enables them to play with bada. They do not have to worry about it being a huge money maker. Those two have a great business relationship. Bada will not challenge that any time soon.
Besides, the truth is there is NO WAY a company will be able to maintain both software and hardare as a world leader. Nokia couldn't do it and they were the largest manufacturer in the world. It is what is killing RIN- the cost of doing both. HP had billions saved for WeBOS and decades as a top hardware company, and they floped. Even Apple is having problems with timely updates and getting the new iPhone to market. It is tough to be a worlds leared doing both. Samsung can turn out great Bada OS devices in a few good markets and concentrate on Android OS hardware to keep their profits high and investments low. Win-win.
24.Lucas777(Posts: 2137; Member since: 06 Jan 2011)
peter I agree with you... and people say iPhone fans are sheep? come one you really expect google to not help motorola at all and not use their own manufacturer? Samsung, nokia, lg, the korean government all see it... and for whoever says having your own os is bad-- look at apple... samsung is now placing its eggs in a few baskets rather than having them all under googles (negligent) care...
Glad somenone see things as they are, as it is obvious Google will make their own hardware ; )
And Samsung being smart, does not place it eggs in a single basket and that is probably the reason they started developing bada.
Of course there is sheepdroids, and isheep as well. Just because you have an iphone does not make you a isheep, neither having and android makes you an sheepdroid. However if someone goes to far and does not see the truth as it is, only then are they a sheep.
31.remixfa(Posts: 14255; Member since: 19 Dec 2008)
we say what we say because of google's track record. their track record says that they will not make moto an exclusive android maker and try to go the way of apple.
only people that dont understand google think that they will do such things. they would have to have a 100% turn around in company philosophy to do what u think they will do.
if it wasnt for androids success then bada would be nonexistant.. its those new huge profits that allow them to tinker with the side OS. They arent going to kill the cash cow to push an unproven OS regardless of how good it may or may not be. Thats just business 101.
If there ever comes a time that bada takes a 5%-10% world wide marketshare then I could see them getting serious about Bada and weening off Android. Until that day happens.. not a chance.
look Samsung copies apple.. and they already develop their own OS.. if you want proof.... U cant handle the proof..lol.. sorry.. but it will happen.. they are trying bada.. and if it works. bingo.. kick android to the curve.... I dont wish bada to rule the world.. havent you been following..hmmm Samsung stated that they want to rule the whole wide world... do some reading please... Android is good because it has HTC, Samsung . LG and Moto, , take out the head.. and the rest will follow... if Samsung leaves..whoop... the rest will fall....
well Sammy will never achiveve those goals with android as they wlil share honors with HTC, LG and Moto, they will one day leave Android and begin their quest on their own... Nokia did it. Black berry did it... Apple did it... all with their own OS . just give Sammy some time to develop Bada and stand back....
dude 120% with a year old phone?. really... once the dig daddy iphone 5 comes out.. that will change.. so tell me somthing.. if the marriage between Android and Samsung is all well. why will samsung develop Bada... huh.. just for the fun of it.. really?... invest millions on a OS that wouldnt never have Samsung backing them up... bada is their plan B that could turn into plan A .. I google shows the inconsistency is showing...
why would they create one in the first place... and i bet u dont have an answer so will answer yours... they will leave android.. to beat iphone.. with android.. they will never beat them in sales.. why .. the strength of android are the weakness.. open source.....
Of course Samsung is developing bada as an alternative to Android, and they will very likely leave Android in the coming years.
remixfa, just see this from a neutural wiewpoint. Your wiwpoint is not neutural as you want samsung to continue makin android phones. Even though i want samsung to make more bada phones (which they will) i'm still trying to think of all this from a neutural wiewpoint.
Just see what all the iphone fans are saying, they too believe that samsung will leave android and go for bada instead. And since they have a iphone and not an android, there wiewpoint is much more neutural than an android fan
48.remixfa(Posts: 14255; Member since: 19 Dec 2008)
peter, neither you nor gallito are "neutral". of the 3 i would be the most neutral because i see it from a business standpoint. gallito wants samsung to fail because he wants an iphone.. u want samsung to fail because u want bada to somehow become king OS. you have both said as much. I have no loyalties to any company as they dont have loyalties to me.
as long as android is samsung's cash cow, it WILL NEVER HAPPEN. its that easy.. lol no business will give up its main source of revenue for an unproven source of revenue. Because of android samsung and HTC are becoming bigger than they ever were, moto had a turn around, and LG is almost keeping their heads above water... because of ANDROID.
There isnt room for 4 or 5 big OS's, you will always have 2-3 main OSs and none of them will ever be BADA unless there is a huge market shift from iOS and android messing up hugely, Blackberry falling off the planet completely, or WP7 never catching on.
Google as a company has been pretty good about its word in business unlike MS and Apple. They dont make money the same way apple and others do. they make money by being on EVERYTHING and selling ADVERTISEMENTS. In order for google to do what u want them to do with motorola, they would have to not only do a complete 180 on how they run google, android, and piss off a lot of major companies that they have cozy relationships with.
its not going to happen.. ever. period. you have a better chance of Obama getting elected for 3 terms than that happening.
i dont want Sammy to fail.. i want sammy to be Sammy and not copy Apple that is all.. like I said many times.. you are only as good as your competition.. .. Sammsung will not leave Android.. now but it will in the future.. bada was built for that... like you said EVER.. not only are you dumber than I thought.. now you are in denail.. as you never answer why bada was created... but if you give me a good answer with facts and not your own opinion on why Samsung created bada and i wil forfeit this debate... I already research it.. waiting for you.. brain....
ps. you think you so smart.. well prove it.. i see a phoney miles away.. waiting...
remixfa, i see this from a neutral point of wiew. Yes i do want bada to become a really big OS, but i'm just looking at this from a neutral business wiewpoint.
And the one that maybe has the most neutral wiewpoint here is gallitoking, as he likes the iphone and is neither for android nor bada (hopefully he will be for bada in the future).
From a business wiewpoint, Samsung wants to earn the most money. At the moment Android is doing that, but in the future android will not do it. In the future another OS has to make the money for Samsung, and that is obviously bada. The reason for this is obvious, google will make a googlerola phone, and then samsungs days with android is over.
Samsung knows that google will make their own hardware, they have already said that themselves.
"The company) must strengthen the competitiveness of its information technology, secure more human resources and also more actively seek mergers and acquisitions. We must pay attention to the fact that IT power is moving away from hardware companies such as Samsung to software companies."
In other words, Samsung must make their own software to be able to compete.
to "peter from sweden"
GET A LIFE DUMBASS!!!!!!!
i have the samsung wave s8500 and i regrett the day i bought it in it!!!!!!! it's a f**king stupid phone, 75% of the apps crash before i get to play them, "no more memory" show up all the time, hotmail not working, sluggish asshole browser, good camera but it got f**ked up after i tried to update it's firmware from the phone setup ( that should never happen at all), the battery can't stand more than a day without charging, and recently it's calling the people by itself!!!!!! the good thing about it is that i use it in the cold nights because it's like an oven when you try to run an app on it!!!!
SO PLEASE PETER STOP YOUR DESEPERATE HOPES ABOUT THE BADA PLATFORM!
first of all i know very well what i'm talking about and i know my phone very well!!!!! it's the samsung s8500 with 3.3" super amoled screen, hummingbird processor, and the f**kin bada os!!!!
i bought it and i thought i'll be happy with it, and all i got is a f**kIN f**kED STUPID s**tTY ASSHOLE DUMBPHONE!!!!!YEAH THAT'S WHAT IT IS ......DUMBPHONE!!!!
I HOPE I HAD ANY ANDROID, AND THAT'S GOING TO HAPPEN VERY SOON CZ I'M DONE FROM THIS WAVE s**t!!!
i have no reason to lie, and all the problems i say are really happening, why would i lie and scream like that if that's not happening!!!!
BTW the wave you got, where is it made, cz mine is made in china( black color) ,and if these problems are just cz samsung threw a chinese s**t in my market (lebanon), cz they don't care about such a market, then this would be a reason for me to stop buying samsung chinese s**t!!!!!!!!
now don't tell it's a fake wave cz first there is not any fake one, and i bought it from the official samsung retail in lebanon ( it's called ctc).
and i have another problem, after i updated it to bada 1.2 (s**t!),i can'tsynchronise the facebook contacts ( the images are not changing)!!!! PLEASE I'M DESEPERATE FROM THIS PHONE!!!
and about the apps.... don't lie, they crash all the time!!! and btw where is ebuddy, what'sapp, nimbuz, angry birds,.........and all the apps that all other os got!!!!! f**k YOU SAMSUNG APPS!!!!!!!
and yeah there is one more thing, believe it or not, there is a burned pixel in my screen, it's always off. this is so s**tty man, don't tell it's a good phone!!!!!!!! f**k!!!!
hahah, Peter! u must be psyched to hear this..hahas..
I don't own a Bada phone but i'm happy for you..in fact, i'm happy bout this news.
When bada was released few years back, it really had potential to be one of the top OS but Samsung wasted it away. They focused too much on Android, and it's obvious why. Android have been generating lots of money for Samsung, making it safer for Samsung to lean more on Android.
The evolution of Bada is a slow one, and slowly, people lose interest in the OS cause 1) late updates 2) lack of apps/dev support. Having said that, i really think Samsung is going to spend more time on Bada now, after the Google-Moto deal. Of course the transition won't happen in a year. But i believe Samsung will slowly build more bada phones and release even more updates. Hanging on to Android alone is pretty risky now. At least if they have Bada, they have an additional life support in that sense.
Looking forward to having a convo with u again Peter, and also more bada news :)
I agree that the last year Samsung has focused to much on Android, but i do believe that is going to change now after the Google moto deal.
I believe, that Samsung are working right now as we write on changing from Android to bada. However that does not happen overnight as Samsung probably has some Android phones in the pipeline. My guess is that by 2013-2014 Samsung will release almost only bada phones, together with a small amount of WP7.
Google bought moto. mobility for the 25k patents it had . I also think Google will give advantages to android mobiles released under motorola's name to increase profit .
It will help Samsung having it own OS in long term .
@snowgator nokia was just a mobile manufacturer .Samsung makes its own processors displays for many years . Samsung knows how to milt-task in those fields unlike NOKIA . Samsung BADA devices have 15% market share in INDIA(The largest telecom market) . Os they are already making a lot of profit from bada and there is no way they will ditch it after investing so much money in it .