We can't judge these figures in a vacuum, so we will tell you that CRB Online computed that in 2013, mobile retail sales amounted to $182 billion, and accounted for 15% of eCommerce last year. That means we should see much growth ahead in this sector over the next few years.
We know what you're thinking. How can Juniper know what will happen in 2018, and the answer is, they can only make educated guesses. In fact, the research firm has lowered its estimate of 2018's mobile retail sales from a prediction it made two years ago.
Other topics covered in the report include showrooming, or the use of a mobile device to find a lower price for a product while physically viewing it inside a brick and mortar store. Juniper suggests that stores fight this by instituting price match guarantees. Juniper also computed that Cyber Monday brought in nearly $400 million in the U.S. in 2013.
source: CBR via FierceMobile