RIM sued over BBX trademark
BASIS says they built up the BBX trademark over the last 25 years to stand for platform-independence. They claim that RIM’s attempt to use the name for their operating system would cause irreparable harm, usurping BBX’s platform-independence and permanently associating it with the BlackBerry ecosystem.
Arguably this has already occurred to some degree, as a quick Google search reveals far more information about RIM’s mobile operating system then it does about BASIS and their platform-independent business solutions.
It may be less likely that this trademark issue gets resolved out of court, as the interests of the two parties seem diametrically opposed. RIM has already gone all-in on the name of their new operating system, while BASIS feels it has to defend its reputation for being platform agnostic. RIM has not commented on the lawsuit at this time.
source: BusinessWire via Yahoo! News
1. windowsRocks (Posts: 152; Member since: 28 Oct 2011)
RIM is stealing something from Apple. Go ahead keep suing
2. PimpStrong (Posts: 310; Member since: 25 Jul 2011)
Sue them! Take them for what little they have left!
4. Penny (Posts: 1376; Member since: 04 Feb 2011)
Not a fan of suing, but I'd be on the side of BASIS International Ltd. here. If BBX is their registered trademark, and it is something that they have built their business around, then BlackBerry hijacking the same moniker could do a ton of damage to their business.
5. snowgator (Posts: 3345; Member since: 19 Jan 2011)
I seem to agree with you a lot these days, Penny. That may be bad for you!! xD
BASIS is in a similar enough field of tech they are in the right here. Poor BB can't seem to get out of it's own way anymore.
6. dZW (Posts: 23; Member since: 16 Jun 2008)
do you really want to know why BASIS does not show up right away on a google search? because BBX to them was never put into action. The name was trademarked and thrown in the basement when BASIS changed their direction of commerce. This is just stupid they are trying to sue Rim for using this name. It means nothing to BASIS anymore and all they are doing is trying to stir more trouble into the pot of mobile company lawsuits. Just what America needs, more screwed up people.
7. andro. (Posts: 1986; Member since: 16 Sep 2011)
At least rim is being sued over bbx being a porn name like poor htc,We'd all struggle to figure what porn term BBX could stand for!!!
8. Ocean02 (Posts: 28; Member since: 17 Nov 2011)
Since those smartphone business erupted, there has been so many lawsuits as it is an easy money business. Google make a free OS and we start seeing new companies making the hardware, e.g Vertu.