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RIM confirms its commitment to the BlackBerry PlayBook, not exiting the tablet scene anytime soon

Posted: , by Nick T.

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RIM confirms its commitment to the BlackBerry PlayBook, not exiting the tablet scene anytime soon
Well, it seems like RIM is not considering exiting the tablet market after all. In a recent tweet, the company clarified that it is still “highly committed” to its BlackBerry PlayBook slate, thus squashing all rumors pointing at it jumping off the tablet bandwagon.

The aforementioned speculations were fueled by several factors. First of all, a number of retailers decided to aggressively drop the price of the PlayBook this week, supposedly in effort to boost its weak sales. In addition, the news about Quanta Computer – the guys who actually assemble RIM's tablet, laying off a fraction of its factory workers because of diminishing PlayBook orders, was interpreted as a sign that the device will be manufactured no more.

As a result, market analysts were quick to declare all of RIM's future tablet projects dead, but if the company's words are to be trusted, that is not likely to be the case. Perhaps, RIM has decided to put the assembly lines in low gear in order to clear up its PlayBook inventory before ordering any further batches. Or could the company be simply denying the inevitable? Boldly stating that it will remain committed to the PlayBook may be just a way of RIM trying to bring back investors' faith in the company.

RIM confirms its commitment to the BlackBerry PlayBook, not exiting the tablet scene anytime soon
Whatever the real deal may be, we probably won't be wrong if we say that the future of the BlackBerry PlayBook now highly depends on the Amazon Kindle Fire and on the way the market will react to its introduction. If the Fire sells well, and it most likely will, interest in the PlayBook may drop even further. Sure, RIM is expected to breathe some new life into its tablet by launching a major software update for it in the near future, but by the time that happens, it might already be too late for the PlayBook to have any real chances at catching up.

source: Twitter

6 Comments
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posted on 30 Sep 2011, 04:05 1

1. Bob (unregistered)


RIM should launch a new tablet.

posted on 30 Sep 2011, 04:39

2. ralphyd (Posts: 10; Member since: 24 May 2011)


I don't understand why it is taking them such a long time to release a software update that adds email (without bridge). This was a crippling blow to this tablet in the beginning and something that should have been addressed before release or shortly after. I think the Playbook is a very decent tablet but it's no surprise they had to slash the price of it. I mean pricing it in line with the competition when unfinished just doesn't work.

posted on 30 Sep 2011, 08:10

3. snowgator (Posts: 3276; Member since: 19 Jan 2011)


I felt that a single source rumor might have been silly to respond to, but the Playbook has not been a success and it really hasn't been supported well. Again, I feel like I post the same thought as far as RIM, but can they afford to compete in this day and age with a whole line of products while shelling out for the ecosystem of both hardware and software? If they are unable to update the Playbook quickly, how will they maintain an entire line of QNX smart devices? Just not liking Blackberry and it's odds as they are structured right now......

posted on 30 Sep 2011, 10:43 1

4. seancr7 (Posts: 5; Member since: 30 Sep 2011)


I was pumped about the playbook until I found out there was no email. I was speechless.

posted on 30 Sep 2011, 11:14

5. TrojanAttack (unregistered)


I clicked on the above rim play book review link and infected with a password stealer Trojan. Not trolling though.

posted on 04 Oct 2011, 14:58

6. ginger rogers (unregistered)


The playbook with native email will be a new device. Add a 3G/4G model and you have something that will sell.
The existing version should have been sold through IT departments only, as it only worked properly bridged to a BB handset.

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