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Plan to show 3 more episodes of Breaking Bad via mobile devices shot down

Posted: , by Alan F.

Plan to show 3 more episodes of Breaking Bad via mobile devices shot down
A couple of weeks ago, the show that many consider the greatest drama in television history came to an end (SPOILER ALERT) as Breaking Bad concluded its run with the amazing image of the camera zooming out on teacher turned meth kingpin Walter White's lifeless body while Badfinger's Baby Blue played in the background. It was a perfect ending to the series. Or was it?

A published report on Wednesday said that Dreamworks Animation offered the producers of Breaking Bad $75 million for a three episode run that would have been limited to mobile distribution. The episodes would have been available in 6 minute pieces, according to Dreamworks studio boss Jeffrey Katzenberg. The former Disney executive wanted to charge 50 cents a day for 30 days which would have come out to $15 for all three episodes. Katzenberg said that he believes 10 million people would have downloaded the $15 package. That's reasonable considering that 10.3 million viewers watched the last episode on AMC.

The producers rejected Katzenberg's proposal which left the studio chief frustrated, contemplating the profits Dreamworks could have scored, even paying $25 million an episode. Based on his prediction that there would be 10 million people signing up for the episodes, Katzenberg estimated that Dreamworks would have taken in $150 million, or twice the cost to the studio.
"That’s $150m, so the $75m I was prepared to pay would have delivered a 100% return on investment. And I’m trying to get people to think about this space in a new way by telling that story. It’s emblematic of an opportunity coming."-Jeffrey Katenberg, Dreamworks Animation

Even without Breaking Bad, Katzenberg sees the mobile space as wide open for some type of programming  "We used to fill it with Tetris. Now we’re going to fill it with rich media. To fill this space that exists is this enormous, enormous, enormous untapped opportunity," he said.

source: SlashGear

13 Comments
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posted on 09 Oct 2013, 18:12 2

1. rawbow (Posts: 426; Member since: 30 Mar 2012)


Mr H yo!

posted on 09 Oct 2013, 18:13 3

2. Danishs (Posts: 147; Member since: 23 May 2013)


I'm dead already guys.

posted on 09 Oct 2013, 18:27 9

3. datsyuk (Posts: 159; Member since: 11 Jan 2012)


Good for Vince Gilligan not selling out and ending it correctly unlike how downhill Dexter went after season 4.

posted on 09 Oct 2013, 19:32 1

4. Klamba92 (Posts: 195; Member since: 25 Jun 2012)


I agree it ended perfectly for me at least, as much as I want more breaking bad I'm glad they turned down the mobile shorts. I and many others would prefer another season if that was the case!

posted on 09 Oct 2013, 20:50 2

8. bucky (Posts: 1392; Member since: 30 Sep 2009)


The ending of dexter was the worst ending I have seen. The last 2 seasons were just terrible.

posted on 09 Oct 2013, 21:43

9. evarod48 (Posts: 137; Member since: 30 Oct 2012)


I couldn't agree more, I wish I had stopped watching at that point in Dexter. The following seasons were abysmal. Breaking Bad reached its pinnacle each and every episode and ended before it could fall off at all. What an amazing show

posted on 09 Oct 2013, 19:35 6

5. AstronautJones (Posts: 262; Member since: 01 Aug 2012)


You want more Breaking Bad? Better call Saul!

posted on 09 Oct 2013, 19:51 1

6. Edmund (Posts: 654; Member since: 13 Jul 2012)


Great, dumba$$ teens now think it's cool to traffic methamphetamines. Maybe a sizeable part of their freshman curriculum should include community service time spent dealing with the social cost of illegal contraband.

posted on 09 Oct 2013, 20:25 1

7. Cinnamon (Posts: 87; Member since: 16 Jun 2011)


What the f**k.

posted on 10 Oct 2013, 00:55

10. Reluctant_Human (Posts: 855; Member since: 28 Jun 2012)


That's one of dumbest conclusions I have ever heard in my life. It's Fox News bad.

posted on 10 Oct 2013, 07:10

11. rawbow (Posts: 426; Member since: 30 Mar 2012)


you must be Einstein as a teen

posted on 10 Oct 2013, 10:30

12. Caralho (Posts: 119; Member since: 18 Jun 2012)


Great point, Edmund. Being in LE, I couldnt agree more.

posted on 10 Oct 2013, 14:48 2

13. Zero0 (Posts: 583; Member since: 05 Jul 2012)


Right.

Because after watching the conclusion of Breaking Bad, I want to be responsible for the deaths of hundreds of people as well as for the suffering of thousands of others (including my entire family).

Because the moral of the show was that cooking pure methamphetamine is a consequence-free path to making millions of dollars in under two years.

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