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Nokia VP admits that the company learned the hard way with the N97

Posted: , by John V.

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Nokia VP admits that the company learned the hard way with the N97
Even way before it was launched, when pictures of the Nokia N97 were the closest thing to the actual handset, it managed to get people excited in many ways than you can imagine. Then launch day came around and soon the spark that once ignited the interest quickly began to fade inexplicably. Sure they managed to release the N97 mini in an attempt to really perfect the handset in a way – but just like its big brother, it too failed to build the momentum of keeping consumers compelled with the handset. In an interview with All About Symbian/Mobile Industry Review during MWC, they managed to sit down and talk to Nokia's vice president of markets, Anssi Vanjoki. Even though the N97 was completely able to meet the company's goals for sales volume and revenue, it proved to be a “tremendous disappointment in terms of the experience quality for the consumers and something [they] did not anticipate." It's very rare when you have someone high up in the ladder of a major company that actually steps out of the normal boundaries to offer the sober truth surrounding one of its flagship handsets. When you look at it, it pales in comparison to other platforms that rely heavily on the use of the touchscreen. With that in mind, it seems like Nokia is learning from the mistakes and taking up the monumental task of hitting on the opportunities they have when Symbian^3 handsets start to come about.

Nokia N97 Specifications | Review

source: All About Symbian via Engadget

5 Comments
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posted on 20 Oct 2010, 01:45

1. Steven58 (Posts: 69; Member since: 25 Nov 2009)


Finally, some honesty....forgot what that's like.

posted on 23 Feb 2010, 22:37

2. dalvarezmtz (Posts: 1; Member since: 23 Feb 2010)


yeah, but REAL late for us... :|

posted on 24 Feb 2010, 06:55

3. adixxx (Posts: 18; Member since: 26 Jan 2010)


lol. IMO, N97 only failed because of its hardware and maybe, software. come to think of it, and in short terms, N97 is a real failure! haha!

posted on 24 Feb 2010, 19:49

4. thatdude1 (unregistered)


Yes, there are some things that should have been done correct right out the gate with the n97. But a COMPLETE failure? No. Not only did the OTA updates bring the phone where it should be, the n97 mini capatilized on that. Besides, the handset did make all sales figures projected for it, so it cant be a complete failure. And with Nokia learning from this, future handsets will be phenominal. No wonder Nokia is still #1.

posted on 23 Oct 2010, 16:49

5. Tim the Toolman 1972 (unregistered)


I agree. the N97 is heluvah strong too! I've had mine over a year & worked underneath cars and dropped it from dizzy hieghts. It's still the leading phone for a diesel mechanic/Ops manager/trucking through 5 southern African countries kind of dude. A laptop that makes calls.

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