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NPD report shows that Windows Mobile still has a larger market share than WP7

Posted: , by John V.

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NPD report shows that Windows Mobile still has a larger market share than WP7
Granted that it's still too early to tell whether or not Microsoft's new mobile platform will survive or go by the way of the dodo, the NPD's recent Q4 2010 report indicates that Windows Mobile had a larger haul than its newer, and more modern brother.

Not only that, but it appears that Windows Phone 7 even managed to enter the market at a lower market share compared to the debuts of Android and webOS. However, it might not prove to be alarming since the market is more than ever competitive versus what the landscape was like a couple years ago. Despite its market share of 2 percent in Q42010, Windows Phone 7 could've potentially seen a bump if it were launch earlier than mid-November – especially since it was on market during the quarter for only 60 days.

Whatever the case, it goes to show that the 4 percent market share of Windows Mobile can be attributed to its larger user base. And thanks partly to those loyal users out there, there is no denying that this isn't the last time we'll hear or seeing something from the aging mobile platform. But as Windows Phone 7 continues to mature, while still focusing on the needs of those loyal customers, we'll no doubt see its market share rise in time.

  • Apple iOS: 19 percent (-4%)
  • Android OS: 53 percent (+9%)
  • RIM OS: 19 percent (-2%)
  • Windows Mobile: 4 percent (-3%)
  • Windows Phone 7 OS: 2 percent (-)
  • HP/Palm’s webOS: 2 percent (-)

source: NPD Group via WP Central

6 Comments
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posted on 31 Jan 2011, 14:16

1. Shahnoor (unregistered)


WTF is the problem with this site. It's so biased towards Apple and against Symbian. It doesn't even include Symbian among the listed OS platforms.

posted on 31 Jan 2011, 15:27

3. box (unregistered)


I was about to say the same thing!

posted on 31 Jan 2011, 15:23

2. Sven (Posts: 10; Member since: 19 Feb 2009)


@Shahnoor, you're right, wher's Symbian???????? this evening i read somewhere on the web that Symbian is the 2nd platforme after android and just over IOSh*t !!!!

posted on 31 Jan 2011, 15:39

4. box (unregistered)


Where can I find a site that isn't like the TMZ of cell phones, that offers pertinent and proven info without bias towards any manufacturer or carrier?

posted on 01 Feb 2011, 01:04

5. PhoneLuver (Posts: 467; Member since: 05 Jul 2010)


I think the figures presented have to do with market share in the US.
Symbian doesn't really make a difference there..

posted on 01 Feb 2011, 13:23

6. remixfa (Posts: 13930; Member since: 19 Dec 2008)


i think these are US only figures. in the US, symbian barely exists.

Articles like this are rediculous. The OS has been out for barely a half year and only on half the carriers. It already shares the same market share as webOS which has been out for a few years now. Of course windows 6xx is going to have a bigger market share. All those people that bought those phones are probably still under contract from before windows7 came out. deeer.

The only thing articles like this does is scare potential converts away from WP7 which is actually a damn nice reboot. Of course, thats probably the intent as well, right iphonearena?
Give it a year and after it launches on VZW and sprint to assess its health. It will survive just fine.

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