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Microsoft pulls "fly on the wall" iPhone parody ads

Posted: , by Michael H.

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Microsoft has had trouble recently with its ads. Occasionally, the crew from Redmond will come up with an interesting commercial that resonates well; but, more often the company will create an add that is at best uninteresting and misleading, and at worst just flat out bad. It seems that many believe Microsoft's latest attempt at parody with its "fly on the wall at Cupertino" ads have fallen into the second category.

As you can see, the idea is that there are two people pitching ideas to Tim Cook and Jony Ive for what to do with the next iPhone. We would agree that the production value of the spot is a bit low - the acting isn't the best, the writing isn't as crisp as it could be - but, the idea itself is an interesting one, and its an idea that could have made for a solid parody video with good laughs. Unfortunately, that's not what Microsoft has created here, and really Microsoft's biggest mistake is in making an ad that wanted to be funny, but wasn't. Frankly, it seems like this is a video that would have been safely ignored had it been from a random YouTube creator; but from Microsoft, it takes on a very different tone. 

Microsoft seems to agree with the reaction. Not only has Microsoft pulled the ad, but a spokesman has admitted the campaign "was intended to be a lighthearted poke at our friends from Cupertino, but it was off the mark". Amazingly in the age of the Internet, the original ads have disappeared, but a compilation of the ads is still available.


source: VaultFeed, CNET via The Verge

19 Comments
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posted on 15 Sep 2013, 15:10 12

1. zuckerboy (Posts: 898; Member since: 22 Dec 2011)


oh microsoft is very pathetic

posted on 15 Sep 2013, 16:26 2

8. MartyK (Posts: 711; Member since: 11 Apr 2012)


You said it the best..they Are Very Pathetic....

And I never own nor do I want a Iphone, but this is so childish and Pathetic, and on top of that, not even funny!!

The Only way MS will beat IOS or Android, is if these companies would allow MS to insert a terrible CEO like Nokia did..SMH.

posted on 15 Sep 2013, 23:22 2

15. vincelongman (Posts: 1169; Member since: 10 Feb 2013)


Agreed, this ad wasn't even funny, IMO

posted on 16 Sep 2013, 01:00 1

18. Dingy_cellar_dweller (Posts: 185; Member since: 16 Mar 2013)


This is one of the saddest ad's I've seen and what makes it worst is that there is a high chance that, some of those concept where discussed in the board room.

posted on 15 Sep 2013, 15:23

2. willard12 (Posts: 786; Member since: 04 Jul 2012)


Who exactly is the Microsoft spokesman/representative that officially commented on pulling this official ad?

posted on 15 Sep 2013, 15:24 3

3. androiphone20 (Posts: 1442; Member since: 10 Jul 2013)


Surprise surprise, Microsoft does it again

posted on 15 Sep 2013, 15:38 4

4. alexfiran (Posts: 40; Member since: 13 Jun 2013)


but you have to admit that "beautifully unapologetically plastic" is awesome :)))))))

posted on 15 Sep 2013, 15:45 2

5. bucky (Posts: 1419; Member since: 30 Sep 2009)


They should spend more time on showing off their own products rather then seemingly advertise for google and apple

posted on 15 Sep 2013, 15:48

6. PapaSmurf (limited) (Posts: 8300; Member since: 14 May 2012)


I could have sworn someone said it wasn't from Microsoft and it was just a video floating around YouTube...

posted on 15 Sep 2013, 15:51 2

7. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Okay, come on.... Really, oh so easily offended everyone? Like Apple's sales/feelings are at risk here?? Yes, I am a MS products fan, but funny is funny. This was a good SNL skit.

I brought up the "I am a mac, I am a PC" commercials recently, and still laughed at those. This was no worse. All Apple did was poke fun at MS product launches.

posted on 15 Sep 2013, 16:43 3

9. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


So true ad. :)

posted on 15 Sep 2013, 18:08 1

10. palmguy (Posts: 250; Member since: 22 Mar 2011)


It was funny. Move along.

posted on 15 Sep 2013, 18:09 1

11. 1113douglas (Posts: 191; Member since: 04 Jul 2013)


apple needs help!

posted on 15 Sep 2013, 19:32

12. jamesish (Posts: 13; Member since: 15 Sep 2013)


What they said was spot on though.

posted on 15 Sep 2013, 20:22 1

13. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Microsoft sucks! The iPhones business bigger than Microsofts entire business!

posted on 16 Sep 2013, 00:37 2

17. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Okay....THAT is funny..

posted on 15 Sep 2013, 22:38

14. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


Here we go again.
All the iMedia on the barricades to protect Apple.
LOL

posted on 15 Sep 2013, 23:55

16. valapsp (Posts: 474; Member since: 12 Aug 2011)


Isn't he Steve Jobs? From behind he looks like him and not Tim.

posted on 16 Sep 2013, 02:04

19. sniperdroid (Posts: 120; Member since: 23 May 2013)


This was hard to watch. They should go talk to Nokia, maybe they'll learn something.

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