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Microsoft has license on Nokia brand, but unsure about using it

Posted: , by Michael H.

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Microsoft has license on Nokia brand, but unsure about using it
When Microsoft first announced that it would be buying Nokia Devices & Services, we learned early on that part of the acquisition would give Microsoft the right to use the Lumia and the Asha brands. Another caveat of the deal gave Microsoft a 10 year license to also use the Nokia brand, but it seems that Microsoft is still unsure whether or not it will use the Nokia brand.

Greg Sullivan, Director of Windows Phone, spoke with CNET at MWC recently, and he confirmed that Microsoft will definitely be using the Lumia brand once the sale is completed. The odd thing is that he refused to confirm whether or not Microsoft would use the Nokia branding, although a separate Microsoft spokesman did say that the Nokia division will continue to make devices with the Nokia branding. Maybe Sullivan didn't want to speak incorrectly, but it does leave some odd ambiguity in the situation.

Microsoft is also very confident that having Nokia in-house will actually bolster Microsoft's relationship with other manufacturers rather than cause concern. Microsoft didn't really elaborate on that claim, but it is certainly possible that this will be good for the whole ecosystem. It occurs to us that with Nokia as part of Microsoft, there shouldn't be any more exclusive software deals for Nokia, which had given Nokia quite a lot of power. 

source: CNET

48 Comments
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posted on 26 Feb 2014, 11:31

1. sprockkets (Posts: 1307; Member since: 16 Jan 2012)


Weird, I thought they were forbidden to use the Nokia brand.

posted on 26 Feb 2014, 11:34 4

2. PapaSmurf (Posts: 8825; Member since: 14 May 2012)


They should stick to both. Nokia Lumia ____ sounds better than Microsoft Lumia.

posted on 26 Feb 2014, 11:42

5. ihavenoname (Posts: 1497; Member since: 18 Aug 2013)


sprockkets: Nokia brand name, if I remember right, can be used by M$ until 2017. Also the real Nokia in Finland can't make mobile devices with Nokia name until 2017. Anyone who knows better can correct me.

posted on 26 Feb 2014, 11:54 1

7. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


I will then, LOL.

Microsoft can use Nokia branding on feature phones for ten years following the finalization of purchase.

You're mostly right on the other part, though. Nokia is forbidden for two full years after finalization of purchase to produce smart phones.

As I said before, this could get weird if MS is making Nokia basic devices in two years and Nokia starts making smart phones again, then you have two different companies making Nokia devices.

posted on 26 Feb 2014, 12:23

17. florad (Posts: 4; Member since: 21 Jan 2014)


I've read nokia microsoft deal at lest 10 times; there is no interdiction for nokia to build smartphones after the deal. The only interdiction is to use nokia name on smartphones. You can do a search and after that, correct me please.

posted on 26 Feb 2014, 13:10 1

28. boosook (Posts: 1074; Member since: 19 Nov 2012)


Oh, come on! They sold EVERYTHING they had to Microsoft, and this includes: factories, know-how, engineers and developers, and patents.
What do they have now? A big NOTHING.
How could they start building phones again if they don't have an OS, don't have any patents and don't have the people who knew how to make phones?
It simply won't happen.
We knew it from the beginning: we knew that Microsoft would ditch the Nokia brand and would make only Microsoft Lumias. There will be those hybrid Nokia-Android-Microsoft phones at the beginning, but in a couple of years everything will run WP and be Microsoft branded. And Nokia WON'T come back to the handset market in 2017, because they won't have the resources to do it.

posted on 26 Feb 2014, 14:04 1

35. Bernoulli (Posts: 1483; Member since: 01 Sep 2012)


They did not, they sold only the mobile handset division, here mapping services and nsn are still wholly owned by Nokia, plus they have a patent agreement, which means that Microsoft can use such patents but not exclusively, meaning Nokia can also have a patent license with Samsung, as seen recently. The here division is still very profitable, making contracts with car manufacturers as well as the nsn division, building 4G LTE for over 90 carriers, in two years they could easily buy Jolla if they wished, or simply develop a new different kind of os, if they like.

posted on 26 Feb 2014, 15:25

39. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


Dead on...

posted on 26 Feb 2014, 16:54

44. nokia12 (Posts: 326; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 16:51

41. nokia12 (Posts: 326; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 13:06 3

27. akki20892 (Posts: 3617; Member since: 04 Feb 2013)


Yes u r correct, But beginning of 2016 Nokia can make device with Nokia name.

posted on 26 Feb 2014, 12:12 2

13. Skoms (Posts: 118; Member since: 03 Feb 2014)


Elop the flop

posted on 26 Feb 2014, 12:51

22. papss (unregistered)


Skoms the scumbag

posted on 26 Feb 2014, 13:19 1

30. Skoms (Posts: 118; Member since: 03 Feb 2014)


nokia is not nokia anymore,noopeness with microsoft

posted on 26 Feb 2014, 13:42 1

33. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Why can't you just be normal like all the other trolls?...
.....................
You're in a league of your own, sister...

posted on 26 Feb 2014, 13:40 1

32. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


This guy can't even speak his own language... Lol!!

posted on 26 Feb 2014, 12:53 3

23. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


They won't call it a MS Lumia... Even the most crazed MS fans wouldn't agree with that... They should keep it Nokia Lumia, and use Nokia to make the Lumia brand more popular, then just call it Lumia.
...................
I wouldn't mind if my phone said MS on it but only really small on the back of the device... Really subtle..

posted on 26 Feb 2014, 13:57 1

34. Bernoulli (Posts: 1483; Member since: 01 Sep 2012)


Quite agree!

posted on 26 Feb 2014, 16:53

43. nokia12 (Posts: 326; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 16:52

42. nokia12 (Posts: 326; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 11:34 4

3. Johnnokia (Posts: 540; Member since: 27 May 2012)


I wish to see Nokia Finnish brand back independently and strongly in 2016. Away from the nasty microbitch.

posted on 26 Feb 2014, 11:46 1

6. ihavenoname (Posts: 1497; Member since: 18 Aug 2013)


IDK, they sold all mobile device stuff, so the independent Nokia is just networking company, with HERE and some software developing.

posted on 26 Feb 2014, 11:56 2

8. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


Yeah...but you forgot about the sh*tload of patents they still own and will continue to govern.

posted on 26 Feb 2014, 12:04

11. brrunopt (Posts: 544; Member since: 15 Aug 2013)


Most phone related patents were either sold or licenced with a buy option an the end to Microsoft

posted on 26 Feb 2014, 12:14 1

14. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


I'd check again on that "most" part.

There is a large cross-licensing deal that will go into place, however, most patents will stay in-house at Nokia.

posted on 26 Feb 2014, 12:18 1

16. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


See for yourself:

http://mobile.reuters.com/article/idUSBRE9820ZZ20130903?irpc=932

posted on 26 Feb 2014, 12:57

25. elitewolverine (Posts: 1927; Member since: 28 Oct 2013)


that doesnt show the whole deal though just a comment on it.

Though it shows that after 10yrs MS can perpetually license them, which they will.

I wish however they would show the whole outline, as far as we know, it is very broad strokes. We dont know if some none, this or that patent can be bought by MS or if MS has first rights to buy if Nokia does sell the patents.

posted on 26 Feb 2014, 15:19

37. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


Nokia is not selling all the patents, only licensing them.

A big part of the deal to go through was for Nokia to keep most of the patents in-house.

Nokia reps and spokespeople have come out on record saying that the companies intent was to keep, license, and protect the patents from the get-go.

MS didn't want to pay the full price to take on the portfolio, period. Nokia's patents alone are a fortune.

posted on 26 Feb 2014, 12:29 2

19. Johnnokia (Posts: 540; Member since: 27 May 2012)


According to the contract, Nokia could produce cellphones again after December,31, 2015..
People love Nokia and not Microsoft.

posted on 26 Feb 2014, 13:32 1

31. florad (Posts: 4; Member since: 21 Jan 2014)


Did you read the contract?
Here is the part you wrote about it:
"Upon the closing of the transaction, Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device sales for 30 months and from using the Nokia brand on Nokia's own mobile devices until December 31, 2015."
Is there any interdiction for Nokia to build smartphones?

posted on 26 Feb 2014, 15:22

38. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


Dude, you're rolling the cart in front of the horse here, so are a lot of other people.

Nobody said Nokia WILL make smart phones again after the noncompete is up, only speculation.

You'll have the better part of two-years to wait and see what they do...

posted on 26 Feb 2014, 12:35 3

20. florad (Posts: 4; Member since: 21 Jan 2014)


IMHO Nokia is microbitch.

posted on 26 Feb 2014, 11:35 1

4. DontHateOnS60 (Posts: 863; Member since: 20 Apr 2009)


Think of Nokia as an Xbox type brand within MSFT.

posted on 26 Feb 2014, 11:59 2

9. dexter_jdr (Posts: 1161; Member since: 28 Jun 2012)


keep the name.
no nokia, no money

posted on 26 Feb 2014, 12:02 4

10. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Microsoft should definitely still use the Nokia name on their devices. The Nokia brand still carries a lot of weight, especially in the emerging markets.

posted on 26 Feb 2014, 12:16 1

15. corporateJP (Posts: 1759; Member since: 28 Nov 2009)


Probably why MS wanted to retain the name rights on feature phones for ten years.

Crazy, but true...

posted on 26 Feb 2014, 14:10 1

36. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Totally agree with you here...

posted on 26 Feb 2014, 12:12 1

12. tadaa (Posts: 255; Member since: 18 Apr 2013)


hey finally an intelligent writer that actually looks at the parts of the deal instead of continuously repeating that asha won't be part of the nokia sale. in addition, the 10-year license if i remember correctly is only for feature phones

after that nokia can release smartphones under its own brand in 2016 at the earliest.

posted on 26 Feb 2014, 12:24

18. SemperFiV12 (Posts: 847; Member since: 09 Nov 2010)


I know Nokia has got a very strong name... But Microsoft is no slouch either... The behemoth globally known as Microsoft should use Nokia and maintain (and better) the products and LEARN how to create Nokia grade devices! Unitl they can fly away with a product, or family of products that can take consumers breath away with solely the moniker of Microsoft (or Microsoft related, non-Nokia.)

Fact is MSFT is already building quite great devices from the Surface to the X Box One... Mobile is definitely an area MSFT can learn from a tried and true company like Nokia.

posted on 26 Feb 2014, 12:55 1

24. papss (unregistered)


Finally someone who isn't an idiot on this site.. I agree.. Use Nokia name for a while but slowly move over to their name.

posted on 26 Feb 2014, 12:44 1

21. Jehovah (Posts: 69; Member since: 25 Jun 2013)


At least in Brazil, it should keep it. Nokia is still a respected and trusted brand here.

posted on 26 Feb 2014, 16:07 1

40. sip1995 (Posts: 923; Member since: 07 Feb 2014)


Same thing in Greece.

posted on 27 Feb 2014, 00:36 1

47. Antonyjoseph (Posts: 215; Member since: 06 Apr 2013)


In India too. Nokia is one of the most trusted brands here. MS doesn't have much of an image.

posted on 26 Feb 2014, 12:59

26. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


Xphone maybe? Like the xbox, or perhaps surface... Idk

posted on 26 Feb 2014, 13:10 1

29. lyndon420 (Posts: 1782; Member since: 11 Jul 2012)


I like how WP is nothing more but a user interface now...not even a viable platform anymore (with their new Android phones that is).

posted on 26 Feb 2014, 17:55 1

45. kaikuheadhunterz (Posts: 772; Member since: 18 Jul 2013)


They would be idiots not to use the Nokia brand

posted on 26 Feb 2014, 18:44

46. 7thspaceman (Posts: 1119; Member since: 14 Feb 2011)


Since the Nokia Lumia smart phones is already a world wide Known brand name Microsoft should keep it so. BUT microsoft could have Nokia smart phone engineers design a Microsoft "Surface" smart phone that would be Microsoft's vision of What a windows 8.1 smart phone should be. When Samsung and HTC make their Windows 8.1 smart phones
which will come out later this year they will have a different look and feel than a Windows 8.1
smart phone designed by Microsoft's Nokia engineers. Lenovo now owns Motorola and is now going to make Windows 8.1 smart phones wow can you imagine a Windows 8.1 MOTO
smartphone. I bet that would be a definite change in Windows 8.1 smart phones because some Moto smart phones can be made to the Owners tastes. One thing for sure Microsoft
changed it's smart phone strategy with the Nokia "X" phones. The android Fans are already
set to Modify it to their tastes. the only x phone I think will survive is the XL because I think it's the cheapest 5 inch smart phone on the planet it's about 140 bucks before tax's and ect Android folks People are gona eat them up. Microsoft is going to smile all the way to the bank! I predict Microsoft will make an upgraded Nokia X+ and XL Phone for USA Android customers. they will sell Ok. Windows 8 Smart fans like me wont buy them because the coming upgrades to our Windows 8 smart phones will make them as good as anything on the market NOW

posted on 27 Feb 2014, 14:45

48. pureviewuser (Posts: 202; Member since: 11 Nov 2012)


Hey I'm a nokia fan but for goodness sake give Microsoft a break they're doing a great job.

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