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Microsoft has license on Nokia brand, but unsure about using it

Posted: , by Michael H.

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Microsoft has license on Nokia brand, but unsure about using it
When Microsoft first announced that it would be buying Nokia Devices & Services, we learned early on that part of the acquisition would give Microsoft the right to use the Lumia and the Asha brands. Another caveat of the deal gave Microsoft a 10 year license to also use the Nokia brand, but it seems that Microsoft is still unsure whether or not it will use the Nokia brand.

Greg Sullivan, Director of Windows Phone, spoke with CNET at MWC recently, and he confirmed that Microsoft will definitely be using the Lumia brand once the sale is completed. The odd thing is that he refused to confirm whether or not Microsoft would use the Nokia branding, although a separate Microsoft spokesman did say that the Nokia division will continue to make devices with the Nokia branding. Maybe Sullivan didn't want to speak incorrectly, but it does leave some odd ambiguity in the situation.

Microsoft is also very confident that having Nokia in-house will actually bolster Microsoft's relationship with other manufacturers rather than cause concern. Microsoft didn't really elaborate on that claim, but it is certainly possible that this will be good for the whole ecosystem. It occurs to us that with Nokia as part of Microsoft, there shouldn't be any more exclusive software deals for Nokia, which had given Nokia quite a lot of power. 

source: CNET

45 Comments
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posted on 26 Feb 2014, 11:31

1. sprockkets (Posts: 1611; Member since: 16 Jan 2012)


Weird, I thought they were forbidden to use the Nokia brand.

posted on 26 Feb 2014, 11:34 4

2. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


They should stick to both. Nokia Lumia ____ sounds better than Microsoft Lumia.

posted on 26 Feb 2014, 11:42

5. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


sprockkets: Nokia brand name, if I remember right, can be used by M$ until 2017. Also the real Nokia in Finland can't make mobile devices with Nokia name until 2017. Anyone who knows better can correct me.

posted on 26 Feb 2014, 11:54 1

7. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


I will then, LOL.

Microsoft can use Nokia branding on feature phones for ten years following the finalization of purchase.

You're mostly right on the other part, though. Nokia is forbidden for two full years after finalization of purchase to produce smart phones.

As I said before, this could get weird if MS is making Nokia basic devices in two years and Nokia starts making smart phones again, then you have two different companies making Nokia devices.

posted on 26 Feb 2014, 12:23

17. florad (Posts: 4; Member since: 21 Jan 2014)


I've read nokia microsoft deal at lest 10 times; there is no interdiction for nokia to build smartphones after the deal. The only interdiction is to use nokia name on smartphones. You can do a search and after that, correct me please.

posted on 26 Feb 2014, 13:10 1

28. boosook (Posts: 1437; Member since: 19 Nov 2012)


Oh, come on! They sold EVERYTHING they had to Microsoft, and this includes: factories, know-how, engineers and developers, and patents.
What do they have now? A big NOTHING.
How could they start building phones again if they don't have an OS, don't have any patents and don't have the people who knew how to make phones?
It simply won't happen.
We knew it from the beginning: we knew that Microsoft would ditch the Nokia brand and would make only Microsoft Lumias. There will be those hybrid Nokia-Android-Microsoft phones at the beginning, but in a couple of years everything will run WP and be Microsoft branded. And Nokia WON'T come back to the handset market in 2017, because they won't have the resources to do it.

posted on 26 Feb 2014, 16:54

44. nokia12 (Posts: 518; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 16:51

41. nokia12 (Posts: 518; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 13:06 3

27. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Yes u r correct, But beginning of 2016 Nokia can make device with Nokia name.

posted on 26 Feb 2014, 12:12 2

13. Skoms (Posts: 118; Member since: 03 Feb 2014)


Elop the flop

posted on 26 Feb 2014, 12:51

22. papss (unregistered)


Skoms the scumbag

posted on 26 Feb 2014, 13:19 1

30. Skoms (Posts: 118; Member since: 03 Feb 2014)


nokia is not nokia anymore,noopeness with microsoft

posted on 26 Feb 2014, 13:42 1

33. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


Why can't you just be normal like all the other trolls?...
.....................
You're in a league of your own, sister...

posted on 26 Feb 2014, 13:40 1

32. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


This guy can't even speak his own language... Lol!!

posted on 26 Feb 2014, 12:53 3

23. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


They won't call it a MS Lumia... Even the most crazed MS fans wouldn't agree with that... They should keep it Nokia Lumia, and use Nokia to make the Lumia brand more popular, then just call it Lumia.
...................
I wouldn't mind if my phone said MS on it but only really small on the back of the device... Really subtle..

posted on 26 Feb 2014, 16:53

43. nokia12 (Posts: 518; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 16:52

42. nokia12 (Posts: 518; Member since: 19 Nov 2013)


@Michael H.

Somebody Explain To me please..
The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES...

not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not...

"Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

posted on 26 Feb 2014, 11:34 4

3. Johnnokia (Posts: 1104; Member since: 27 May 2012)


I wish to see Nokia Finnish brand back independently and strongly in 2016. Away from the nasty microbitch.

posted on 26 Feb 2014, 11:46 1

6. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


IDK, they sold all mobile device stuff, so the independent Nokia is just networking company, with HERE and some software developing.

posted on 26 Feb 2014, 11:56 2

8. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Yeah...but you forgot about the sh*tload of patents they still own and will continue to govern.

posted on 26 Feb 2014, 12:04

11. brrunopt (Posts: 742; Member since: 15 Aug 2013)


Most phone related patents were either sold or licenced with a buy option an the end to Microsoft

posted on 26 Feb 2014, 12:14 1

14. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


I'd check again on that "most" part.

There is a large cross-licensing deal that will go into place, however, most patents will stay in-house at Nokia.

posted on 26 Feb 2014, 12:18 1

16. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


See for yourself:

http://mobile.reuters.com/article/idUSBRE9820ZZ20130903?irpc=932

posted on 26 Feb 2014, 12:57

25. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


that doesnt show the whole deal though just a comment on it.

Though it shows that after 10yrs MS can perpetually license them, which they will.

I wish however they would show the whole outline, as far as we know, it is very broad strokes. We dont know if some none, this or that patent can be bought by MS or if MS has first rights to buy if Nokia does sell the patents.

posted on 26 Feb 2014, 15:19

37. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Nokia is not selling all the patents, only licensing them.

A big part of the deal to go through was for Nokia to keep most of the patents in-house.

Nokia reps and spokespeople have come out on record saying that the companies intent was to keep, license, and protect the patents from the get-go.

MS didn't want to pay the full price to take on the portfolio, period. Nokia's patents alone are a fortune.

posted on 26 Feb 2014, 12:29 2

19. Johnnokia (Posts: 1104; Member since: 27 May 2012)


According to the contract, Nokia could produce cellphones again after December,31, 2015..
People love Nokia and not Microsoft.

posted on 26 Feb 2014, 13:32 1

31. florad (Posts: 4; Member since: 21 Jan 2014)


Did you read the contract?
Here is the part you wrote about it:
"Upon the closing of the transaction, Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device sales for 30 months and from using the Nokia brand on Nokia's own mobile devices until December 31, 2015."
Is there any interdiction for Nokia to build smartphones?

posted on 26 Feb 2014, 15:22

38. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Dude, you're rolling the cart in front of the horse here, so are a lot of other people.

Nobody said Nokia WILL make smart phones again after the noncompete is up, only speculation.

You'll have the better part of two-years to wait and see what they do...

posted on 26 Feb 2014, 12:35 3

20. florad (Posts: 4; Member since: 21 Jan 2014)


IMHO Nokia is microbitch.

posted on 26 Feb 2014, 11:35 1

4. DontHateOnS60 (Posts: 867; Member since: 20 Apr 2009)


Think of Nokia as an Xbox type brand within MSFT.

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