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Localytics: iPhone 5s outselling the iPhone 5c by a significant margin

Posted: , by Chris P.

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Localytics: iPhone 5s outselling the iPhone 5c by a significant margin
It wasn't too long ago, when we were still consumed by the rumors surrounding the new iPhones, and the lower cost iPhone 5c in particular, aka iPhone Lite at the time. Back then, most people agreed that it not only makes sense for Apple to chase the lower-cost segment, but there was also a feeling of a consensus that it actually will. The rest is history -- the iPhone 5c is out, and the opposition to the phone has been quite vocal. This is understandable, seeing as the 5c feels like a lower-cost rehash of the iPhone 5, which was conveniently pulled from the Apple store, leaving the more price-conscious among us without a much of a choice.

Now, depending on your views, the iPhone 5c can be both an improvement or a massive dud, compared with the iPhone 5 and its sleek design. According to Localytics, however, consumers have voted for the latter with their wallets, seeing as the iPhone 5s has outsold the iPhone 5c by a factor of 2.23:1. Total worldwide adoption of the iPhone 5s is now at 3.8%, whereas the iPhone 5c is at 1.7%, though Localytics' point out that the plastic iPhone is gaining momentum.

The iPhone 5 remains by far the most popular Apple phone, with nearly 40% of the entire pie, followed by the iPhone 4s with 32.9%. It's also interesting to note that Japan has the highest concentration of iPhone 5s and 5c users, accounting for nearly 10% of the total iPhone userbase in the Asian country. Back on the topic of the iPhone 5c, it's actually most popular in the States (not surprising, seeing as it has seen a few price cuts already), and least popular in Germany, where it's all about the iPhone 5s.

Localytics' numbers provide a rare opportunity to measure how reliable such analyses really are, seeing as Apple is about to announce its financial results for the last quarter later today.


source: Localytics via BGR

14 Comments
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posted on 28 Oct 2013, 10:45 3

1. MojoDojo (Posts: 82; Member since: 11 Jul 2013)


If Apple priced it maximun $400, the charts had been different..

posted on 28 Oct 2013, 12:21 1

6. bucky (Posts: 1292; Member since: 30 Sep 2009)


I absolutely agree. I still think they didn't need to replace the 5.

posted on 28 Oct 2013, 16:28

10. Finalflash (Posts: 1441; Member since: 23 Jul 2013)


They did... To get richer (unless it back fires and people stop buying iPhones).

posted on 28 Oct 2013, 11:33 2

2. trickster_qc (Posts: 80; Member since: 18 Jun 2013)


It's pretty simple to explain. Retailers were still loaded with Iphone 5 ( 2012 model) and lowered it's price in order to lower stocks.

In Canada, you can buy the iphone 5C for 130$ with a 2 year terms OR get the original iphone 5 for 79$ on the same 2 year plan.

Who in their right mind you pay 50$ more for a phone that is made of plastic VS the one in original aluminium? no one.

I think it's only in early 2014, when all original iphones 5 will be sold out that the 5C will start gaining a bit of momentum.

posted on 28 Oct 2013, 12:24 1

8. MojoDojo (Posts: 82; Member since: 11 Jul 2013)


I think you're wrong there. Thats how you and I has tought.
I think many people dont want "last" years phone. Even if its the same phone with different body. They do for the 5C instead of 5.
Dont you know how Apple fan boys/girls think? :)

posted on 28 Oct 2013, 16:31

11. Finalflash (Posts: 1441; Member since: 23 Jul 2013)


Nope, as you can see no one is buying it. The only ones who are are the Americans who don't "think" much to begin with and the Japanese who didn't have iPhone 5 on docomo.

posted on 28 Oct 2013, 17:12

12. MojoDojo (Posts: 82; Member since: 11 Jul 2013)


I didnt say no one is buying it. I said that most of the people who stands between 5C and 5, choose the 5C. Just because its this year phone..

posted on 29 Oct 2013, 00:50

13. WallStreetWolf (Posts: 41; Member since: 08 Apr 2013)


Where are you from? I am only asking so I can ignorantly toss out a thoughtless comment regarding the country you represent.

The United States consumer buys mostly subsidized phones and iPhones just so happen to be popular in this country, especially since they were marketed here before any other place beginning with the very first Key Note introduction. With this type of pricing and fan base, it is no surprise that they sell well here.

Bash Apple all you want, but they make a simple interface that works quite well. If they were marketed in more countries and appealed to a consumer with a lower budget worldwide, they would probably dethrone Samsung Mobile due to their own overwhelming brand recognition, build quality, and customer service.

posted on 28 Oct 2013, 11:44

3. eN16HTMAR3 (Posts: 98; Member since: 08 Oct 2013)


Its gaining momentum because its the only model you can find generally in store. The only reason I see it going up is that customers are getting PO'ed waiting for the 5S to become available w/o having to do a special order for it. So in turn, they are buying the 5C simply because it is more available.

posted on 28 Oct 2013, 11:56 3

4. blingblingthing (Posts: 419; Member since: 23 Oct 2012)


Maybe apple should hike the 5c price to boost sales .

posted on 28 Oct 2013, 12:08

5. lallolu (Posts: 228; Member since: 18 Sep 2012)


I don't think apple iis surprised by this. People that buy iphones but it because they believe it gives the class not because it is a very smart phone or that the OS is feature rich. Having said that, what will be the use of having an iphone that was made aimed at people not rich enough to afford the phone "in line" with their class?

posted on 28 Oct 2013, 12:24 1

7. bucky (Posts: 1292; Member since: 30 Sep 2009)


I'm not sure what country you live in but that argument doesn't really apply in North America anymore. Smartphones are not new and the status symbol thing doesn't apply as much as it used to. There is now an iPhone for every price range on contract.

posted on 28 Oct 2013, 15:09

9. eN16HTMAR3 (Posts: 98; Member since: 08 Oct 2013)


Americans are finally starting to get the idea that their american company (Apple) no longer has their back. I mean when you take a iPhone 5 and slap it into a cheap plastic shell; that is a huge slap in the face to their customer as well as iFans. Its like saying "Hey guys, we have decided to release a new iPhone. It is the exact same as the one you currently have, but wait. Now there are colors and crappy building materials so you can feel like all those Nokia and Samsung users out there while keeping your featureless and minimalistic OS just the way you like it". LOL. I crack myself up.

posted on 29 Oct 2013, 00:56

14. WallStreetWolf (Posts: 41; Member since: 08 Apr 2013)


What feature is the average user missing on iOS? I focus on "average" considering most of us technophiles completely disregard the idea of common smartphone users.

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