Largest newspaper publisher in the States picks Apple to arm its reporters
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The devices were purchased to help Gannett reporters meet the demands of today's news cycle which includes real-time reporting, social media and the increasing use of video to tell stories. And while it is great to have an army of journalists with high tech equipment at their side, it doesn't mean anything unless the investment in the equipment is met with an investment in training reporters on how to properly use the devices. To kick things off, in the next few weeks each publisher and editor will receive word from the top on how the equipment will be used. Once it arrives in January, the extensive training will begin. As U.S. newspapers division president Bob Dickey pointed out on the blog, the goal is for reporters to create high-quality local content that will be unique and of interest in the local areas that the company serves.
According to a former Gannett reporter, in late 2010 or early 2011, a local editor had purchased the Motorola DROID X for any reporter who wanted one. While obviously not the same thing as a purchase on a national scale, it seems that Android had a foot in the door of Gannett before the media giant decided to go with Apple.
source: Gannett via AndroidCentral
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9 Comments
1. andrew1953 posted on 22 Dec 2011, 02:44 2 2
Strange decision. Would have thought a Blackberry 9900 with a keyboard and Playbook would have been a much better combination for Journalists. If the Playbook is lost,no info is stored on it,only the phone. Blackberry is much more secure in terms of encription.
2. E.N. posted on 22 Dec 2011, 02:48 1 0
I don't think it's a strange choice at all. Blackberry is safest but iPhone has more emphasis on social media. System wide twitter integration and camera/video quality for example.
3. bloodline posted on 22 Dec 2011, 02:58 2 1
No real surprise if you compare the droid x to the iphone 4s you can see what one is better.
They should of tried an s2 that would of been better
expandable memory and battery would of done wonders for them.
oh and android has more social integration than the iphone does.
5. E.N. posted on 22 Dec 2011, 03:29 1 1
You can pitch to Gannet and not me which phone has better social integration. And I'm sure they know what a Galaxy SII is.
As for expandable memory and battery, I don't really know if most people outside the online community nowadays care about that (I know some do care about expandable memory though). I would think they'd look for large memory and a good battery to begin with.
8. ZayZay posted on 22 Dec 2011, 11:43 0 0
I'm sure they don't know what a Galaxy SII is.
Businesses copy Apple because they think their fortunes will bring great success.
They are followers.
Example this company knows Apple is successful and a lot of people use iphone's so they believe they will get a lot more views of their media and coverage if they only us Apple products.
It's as bad as when companies use the i infront of their product (which buy the way, I'm surprised Apple didn't patent a letter placement and sue everyone)
9. E.N. posted on 23 Dec 2011, 04:25 0 0
okay sure.
4. Bluesky02 posted on 22 Dec 2011, 03:27 2 0
Their president must advice them not to drop their iPhones by mistake.
7. terabyteRouser posted on 22 Dec 2011, 10:52 0 0
Content creation company and preference for Apple products. No surprise here.
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