L-Style is a new design philosophy by LG, which involves simplistic rectangular shapes and an increased focus on the appearance of the phone. We've already seen this design language in the LG Prada 3.0, and are mostly into it. However, the Prada 3.0 is more of a niche phone, so it's much more important to see what LG has done with the Optimus L7.
Overall, the Optimus L7 is one very, very slim and sleek handset, and it's also quite light. Due to its relatively normal-sized 4.3” screen, we think it's more than pocketable. It's made almost entirely of plastic, but also has those promised metallic accents to make the appearance of the handset somewhat more stylish.
Just because the Optimus L7 falls into this new “stylish” series by LG doesn't mean that it won't deliver on the hardware front. It has a 1GHz dual-core processor and manages to run quite fluidly. Of course, this is also due to the 480x800 pixel resolution, which isn't that heavy for this hardware.
Software-wise, similarly to almost every other Android phone announced nowadays, the Optimus L7 will be running Android 4 ICS, once again covered with LG's Optimus UI, which has its traditional cartoonish flavor. We didn't have very high hopes for it, but are glad to report that the company has actually done a pretty decent job (at least from first glance). There are a lot of small animations and transition effects to make the whole software experience somewhat more entertaining.
Overall, it seems like a cool phone this LG Optimus L7. It is stylish and highly-functional at the same time – a strong offering for the geek who has finally decided to put an end to the whole “I don't care about fashion” mindset. Everyone wins at the end. Only thing we hope for is that it will be offered at a decent price, whenever it comes out sometime later this year.