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HTC One and the UltraPixels: the end of the megapixel war

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HTC One and the UltraPixels: the end of the megapixel war

People and companies alike come up with the best they are capable of when their backs are against the wall, and HTC just confirmed the old adage "do what's right and take the consequences" with the introduction of the HTC One, which carries a humble 4 MP camera in an age when the marketing departments scoff at anything less than 8 MP for a flagship device.

The fact of the matter is, however, that true photographers know these high resolutions in a size-restricted phone sensor are just a sales gimmick, contributing nothing to the quality of the photo, especially in low light, as more pixels on this space means they are smaller, and able to soak less light, hence the notoriously crappy low-light shots from smartphone cameras, excluding Nokia's PureView phases.

So what is an Ultrapixel? Frankly, it is just a bigger pixel, but that makes for all the difference when you want more light in. For comparison, the Sony Xperia Z has a 1.1 micron pixel, the Nokia 808 PureView, Lumia 920, Galaxy S III and iPhone 5 sport 1.4 micron pixels, and things pick up at the Nokia N8 with 1.75 micron, to reach 2 microns in the HTC One. Granted, the older Nokia N90 and N95 had even larger pixels, and DSLRs like Nikon'ss would go up to 4.8, but still we are talking a modern smartphone, and a thin handset at that with the One.

It is not only the pixel size, of course, as technology is evolving and a lot of other things are at play, and it was mentioned that the pixel "buckets" for light on the One are shorter than typical, letting the light in faster and with less refraction to the sensor. HTC One sports a compact 1/3" backside-illuminated sensor and F2.0 aperture on 28mm lens. Moreover, the sensor itself is on suspension, similar to Lumia 920, making it only the second phone with some sort of optical image stabilization - it is said to be two-axis, with 2 kHz oscillation, meaning it can compensate thousands of movements per second. HTC flaunted the Ultrapixel camera results with the image below.

HTC One and the UltraPixels: the end of the megapixel war

This sensor is combined with HTC ImageChip 2, the second edition of the company's dedicated camera processing efforts, which intros <200ms continuous autofocus speeds, and, together with the powerful Snapdragon 600 chipset, allows for tricks like HDR photos or HDR video, as well as slow-mo recording with variable speed playback. The end result with ImageChip 2 is 84dB signal-to-noise ratio, which is extremely impressive for a smartphone, and means that not only your night snaps will be better lit and exposed with the HTC One, but also the level of digital noise should be kept to a minimum without smearing up details.


Not only that, but HTC pairs its Ultrapixel phone camera breakthrough with HTC Zoe - software that records high-res pictures and video at the same time, and then makes a professional-looking collage complete with zoom animations, color and sound effects and rotations for you to share life's precious moments without having to learn picture and video editing. You have a choice of themes and tracks, and can remove unflattering footage, before the so-called Zoes are recorded in a proprietary HTC format, sort of like Cinemagrams or Vines. We say Vine, as Zoe Share uploads the files to HTC's servers and gives you a simple URL to share them with friends and relatives in the span of 30 days.

There is also on-device retouch with Object Removal, Group Retouch, and Sequence Shot, as well as five levels of LED flash strength automatically set by the distance to the subject to keep it evenly exposed.

"The megapixel race... it just became a sales metric," said HTC during the event, and with 3 times more light than your average smartphone camera being soaked in by the One, we couldn't agree more, at least if the review shots confirm HTC's promo shots in the slideshow below.

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1. darkskoliro posted on 19 Feb 2013, 10:11 24 2

Cant wait to see the review!! Damn im so keen to get one

11. danny_a2005 posted on 19 Feb 2013, 10:21 20 12

Im still going for the xperia z... this is really nice though

13. pwnarena posted on 19 Feb 2013, 10:27 6 1

i'll get the cheaper one. they're equally good with their owns strengths and weaknesses. it's the price that'll determine preference.

41. diego9016 posted on 19 Feb 2013, 11:40 6 7

Going for the Z too

61. ubuntu posted on 19 Feb 2013, 13:25 5 2

Going for the Z too

53. omarr posted on 19 Feb 2013, 12:15 6 1

Tell me how you will go to the Xperia Z and your pic is HTC

73. abhishek48 posted on 19 Feb 2013, 18:55

this was bad joke of the year... why you need a inferior phone.. which has baddd camera.. and lower processor....

12. RiseAgainst94 posted on 19 Feb 2013, 10:27 8 4

I would get the One over the xperia Z any day, but to each their own.

Love the pic that HTC provided lol, it looks like garbage. Competitor X and Y must be 5 years old phones.

40. Johnnokia posted on 19 Feb 2013, 11:29 7 10

"For comparison, the Sony Xperia Z has a 1.1 micron pixel, the Nokia 808 PureView, Lumia 920, Galaxy S III and iPhone 5 sport 1.4 micron pixels, and things pick up at the Nokia N8 with 1.75 micron"

Nokia N8 preceded its time and it still has the best camera phone.

How great is Nokia !!!.

68. rgxVOiD posted on 19 Feb 2013, 17:18 1

you forgot the "to reach 2 microns in the HTC One"
So Xperia Z have 1.1 to reach 2, the others have 1.4 and N8 1.75 to reach 2

77. alexvoda posted on 20 Feb 2013, 13:59 1

But overall the Nokia N8 is waaay better:
N8: 12.1 Mpx * (1.75 micron)^2
is way better than
One: 4 Mpx * (2 micron)^2
It is not specified if that is the size of the side of the pixel or the surface of the pixel so I chose the former.

80. sn8jg posted on 14 Mar 2013, 17:34

the nokia 808 pixel size is 1,4 microns in 38,4 megapixel camera mode but in 8megapixel images the pixel size is 3,17microns and in 5 megapixel mode (still more resolution picture than the 4megapixel pictures of the htc one) the pixel size is 4,01microns (two times bigger than the htc one)
So it is false that the htc pixels are bigger than those of the nokia 808 in any of the pureview modes

26. SonyXperiaNexus posted on 19 Feb 2013, 10:49 2

this is promising. this will bring htc back on track alright. love the new sense and can't wait for the camera results. and that slcd-3 screen looks good. cant wait for the review. a true gamechanger by htc. wish you all the best.

28. jsdechavez posted on 19 Feb 2013, 10:51

Can't wait for the Nokia 808 Pureview and HTC One comparison.. Will it be the oversampling tech? Or the ultra (large) pixels? I'm thinking Nokia's 808 will take better 4MP shots than the HTC One.. Imagine the amount of oversampling for a 4MP shot!

39. Just_a_boy posted on 19 Feb 2013, 11:26 2

Yeah, I think that the war has just begun, between HTC and Nokia, better for us!!

37. Nathan_ingx posted on 19 Feb 2013, 11:22

I'm sold if this thing takes RAW format.

44. tashreef posted on 19 Feb 2013, 11:48 2

Let's see What Nokia has in MWC EOS? Hope so....

51. tashreef posted on 19 Feb 2013, 12:12

Reliance communication will offer HTC One in indiahttp://www.mobalian.in/2013/02/report-htc-one-coming-to-india-by-march.html

hope they will add a worthy price tag, an arrogant price tag will never work in india .. ..

76. Dastrix posted on 20 Feb 2013, 08:10

It's all great on paper, and does look very promising for HTC. I'll wait and see how it stacks up to Nokia's PureView technology.

2. Mxyzptlk posted on 19 Feb 2013, 10:11 4 5

So it has a more advanced camera. It's too early to call it a big game changer.

7. vandroid posted on 19 Feb 2013, 10:20 8 30

samsung galaxy s4 will be a game changer

14. RiseAgainst94 posted on 19 Feb 2013, 10:27 11 3

No it won't. It will be more of the same just better quality.

15. vandroid posted on 19 Feb 2013, 10:30 7 10

samsung isnt apple their phones look different every year

17. Mxyzptlk posted on 19 Feb 2013, 10:32 5 10

But the 5 and the 4S look nothing alike.

19. vandroid posted on 19 Feb 2013, 10:33 7 2

are you serious? put them side by side and you can just see that one is just longer

52. haseebzahid posted on 19 Feb 2013, 12:13 3 1

joke of the year -_-

65. Berzerk000 posted on 19 Feb 2013, 15:30

It's just stretched out 4S with a metal back plate and a colored metal band. They look fairly similar.

25. jsdechavez posted on 19 Feb 2013, 10:48 3

You meant ALL the Samsung phones that come out every other week or so? They all look the same. And weeks from now, the Note 8.0. It will be DOA for sure.

45. RiseAgainst94 posted on 19 Feb 2013, 11:55 2 1

@vandroid

Different, but not better. The GSII looks better than the GSIII.

18. pwnarena posted on 19 Feb 2013, 10:32 1

i heard samsung will be moving their launching date for the siv. they're trying to find newer tricks to compete. beefing up the processor, RAM, and battery seems to have become passe these days.

16. Mxyzptlk posted on 19 Feb 2013, 10:31 3

Change what game?

35. Nathan_ingx posted on 19 Feb 2013, 11:20

O, you know Mxy, the soccer player will kick the rugby ball and the cricketer with he baseball bat will run 200 meters before he can hit the ball. Got it? The game changer?

22. SamsungFan posted on 19 Feb 2013, 10:44 2 7

It'll be like last year htc introduced one x a great phone but samsung beat it with s3. Now wait for the s4

38. b1acktiger posted on 19 Feb 2013, 11:23

Not everytime. One X is a very good phone except the battery.

43. PhoneArenaUser posted on 19 Feb 2013, 11:45

But HTC One X+ has better battery than HTC One X. :)

47. sayedejaz posted on 19 Feb 2013, 12:02 1 1

they releasede bad timing.. !
If the they do release One X+ before S3 .. i would buy One X+ thaan S3

58. Berzerk000 posted on 19 Feb 2013, 13:00

And the One has a bigger battery than the One X+ :)

54. lauremar posted on 19 Feb 2013, 12:22 1 1

Right! And made with cheap plastic... You can make plastic all shiny and sh*+ but it's still plastic. Ha

36. Berzerk000 posted on 19 Feb 2013, 11:22

I do think we have to wait for reviews to call it a game changer, but you have to give HTC a hand here for taking another step in the camera realm.

46. gwuhua1984 posted on 19 Feb 2013, 12:00

I'm still waiting to see your posts on the other HTC One articles.

55. Berzerk000 posted on 19 Feb 2013, 12:24

I've mainly only commented on the design of it (which is absolutely beautiful, aside from the front plate which is only ok), but overall I think the One is an absolutely amazing device from what I've read. All my expectations from it were met, and I can't wait to get some hands on time with it myself in March to decide if it's right for me or not. Another thing, the carrier availability list was a very nice thing to look at, that was always one of HTC's downfalls, lack of availability.

62. gwuhua1984 posted on 19 Feb 2013, 13:37

I'm not sure which processor you were wishing for on the One, were you expecting the 600?

63. Berzerk000 posted on 19 Feb 2013, 14:08

Either the 600 or the Tegra 4

3. amiroo posted on 19 Feb 2013, 10:12 5 1

Htc one has 1080p screen, optical image stabilizator, like lukia 920 does, hdr video on both cameras, slow motion, hdr microphone, ultrapixel camera, 32/64 Gigs, and the probably will offer extra storage on Dropbox, highest ever ppi468, dual speakers...

34. ogy_dogy posted on 19 Feb 2013, 11:12 2 4

And with all that, sadly htc is still going down the gutter...

50. Kriksis posted on 19 Feb 2013, 12:10 2 2

dual speakers... WOW...

Nokia had them already 10 years ago...

64. CanYouSeeTheLight posted on 19 Feb 2013, 14:44 3

Thats why the Lumia 920 has them right?

4. b1acktiger posted on 19 Feb 2013, 10:16 7

This is the "ONE" i have been waiting for !

5. RaKithAPeiRiZ posted on 19 Feb 2013, 10:16 1 2

but ..but ..i wanted to see a mid range model

56. darkskoliro posted on 19 Feb 2013, 12:41

maybe at mwc?

6. _Bone_ posted on 19 Feb 2013, 10:18 1 2

I'll reserve my judgement until actual samples are posted, but I absolutely agree that MP count is a marketing tool. Bur for zoom and cropping reasons, I still prefer 8MPs.

8. vandroid posted on 19 Feb 2013, 10:20 3 2

I was really hoping this "one" had a micro sd card slot

30. androidsbiggestfan posted on 19 Feb 2013, 10:54 2 1

You don't need a SD slot with 64GB of internal storage.

57. esinisa posted on 19 Feb 2013, 12:44 1 2

SD cards can have other purposes, not just memory expansion.

9. centurion posted on 19 Feb 2013, 10:21 6

very impressive htc one. good work on this phone htc ^-^

10. mydi.maus posted on 19 Feb 2013, 10:21 1

awesome one.

20. p0rkguy posted on 19 Feb 2013, 10:37 2 3

HTC, no. Don't come up with terms. It's as silly and bad as retina display.

21. amats69 posted on 19 Feb 2013, 10:43 2 1

wow! as what ive expected! HTC never fails to give us Premium designed phones! i Love the new HTC one!

23. McLTE posted on 19 Feb 2013, 10:47 1 1

Wow.. finally some common sense when talking cameras. it's about time!

Couple that with front facing speakers.. and it's a big step forward!

Sadly.. no removable battery or SD slot.. no dice for me. If it had the battery life of my Note2, I'd be tempted.. but There is NO way HTC has come that far.. lol

24. cezarepc posted on 19 Feb 2013, 10:48 1

Just a little more and article is on Michael H's level.

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